亚马逊卖家参与定制计划需要满足哪些要求,关于2020年旺季期间亚马逊平台进行变更的问题与解答

亚马逊商家参加定制计划必须达到什么规定,有关2020年高峰期期内亚马逊服务平台进行变更的问题与解释引言

亚马逊商家参加定制计划必须达到什么规定？：朝向商家的定制计划条文下列条文组成对您签署的商家协义的填补，您在应用亚马逊提供的多种作用来公布、市场销售及派送可定制商品（【“定制计划”】）时，必须遵循这种条文。准许商家必须得到许可才可以参加定制计划。相关有关2020年高峰期期内亚马逊服务平台进行变更的问题与解释亚马逊要提早为假日季的来临做好充分的准备，以达到稳步增长的要求。为保证大家可以为市场销售小伙伴和顾客提供最好是的服务项目，大家会在迎战高峰期期内作出调节。大家为您的业务流程提供适用的承若从没这般毫不动摇，大家已降低了直营商品的购买，提升了大量的商家商品，协助您再次提升销售量。

亚马逊商家参加定制计划必须达到什么规定？

朝向商家的定制计划条文

下列条文组成对您签署的商家协义的填补，您在应用亚马逊提供的多种作用来公布、市场销售及派送可定制商品（【“定制计划”】）时，必须遵循这种条文。

准许

商家必须得到许可才可以参加定制计划。相关其他信息，请点一下这里。

商品品质

全部可定制商品均务必：(i) 沒有缺陷且与全部有关商品信息内容相符合，并 (ii) 合乎全部可用相关法律法规及其安全性和检测标准。

定制数据

您、亚马逊顾客或别的第三方很有可能提供与定制计划有关的照片、插画图片、图型、设计方案、字体样式、文本或别的內容（【“定制数据”】）。假如您接到包括第三方定制数据的可定制商品订单信息，那麼这种定制数据只有用以派送该订单信息，该订单信息派送以后，您不可再保存这种数据。您允许，保证全部定制数据都合乎定制计划条文和标准，主要包括：保证这种定制数据沒有侵害一切第三方的专利权或违背一切亚马逊现行政策（包含对于受到限制商品和攻击能力商品的现行政策)。

您表明，您对向大家提供的全部定制数据有着全部必需的支配权，且您的定制数据沒有侵害一切第三方的专利权或违背一切亚马逊现行政策（包含对于受到限制商品和攻击能力商品的现行政策）。除开您授于亚马逊对“您的原材料”的有关支配权和批准，您还受权亚马逊容许顾客可以根据网址、手机应用程序及其别的线上接入点应用定制数据共享商品照片。

乱用商品定制

您不可在定制计划中公布下列商品：电脑上、笔记本、台式电脑主机、短视频电子游戏机或平板。这包含以上基本上商品的翻新产品。

当顾客在亚马逊商城系统选购定制商品时，她们期待根据在选购过程中键入本人挑选信息内容，依据自身的要求对这种商品开展定制。顾客在建立定制商品时碰到的每一个自定字段名（比如文字键入、上传图片或配备选择项）都务必致力于进一步定制顾客要想的商品。严禁一切尝试控制定制作用以避开目前亚马逊现行政策或伪造定制商品的个人行为。严禁的方式包含但是不限于：

提供质保： 您不可提供一切质保（您自身、第三方或生产商提供的质保）做为定制选择项。假如要想提供质保，客户程序质保期、项目实施方案、合同和贷款担保。

捆缚商品： 您不可提供并不是用以进一步定制商品的额外商品。比如，假如您提供定制手机套，则不可以提供附加的数据线或别的现有零配件。

应用生产商 UPC 公布商品： 因为定制特性从源头上转变了生产商的商品，您在建立 ASIN 时不允许应用生产商 UPC。您可以键入自身唯一的 GS1 验证的 UPC，还可以申请办理全世界进出口贸易新项目编码免除。

提供完全免费营销： 您不可提供完全免费商品做为一种定制方式。比如，假如您提供规范车载音响，则不可以了解顾客是不是要想完全免费的新鲜空气器，并将其做为您的定制商品。您的基本上商品务必包括定制原素。

将“是/否”做为定制选择项： 假如您挑选应用文字或商品配备做为您的定制选择项，则不可以提供“是/否”值定制选择项。该类值不容易加上到商品的定制中。

违背和乱用定制功能集很有可能造成定制功能集遗失且没法修复。

相关大量应用情况和指引，客户程序亚马逊定制计划商品信息内容指引。

亚马逊官方网站全文详细信息：

Customization Program Terms for Sellers

These terms supplement your seller agreement and apply to your use of features Amazon makes available to enable the listing, sale, and fulfillment of customizable products (the“Customization Program”).

Approval

Approval is required to participate in the Customization Program. For more information, clickhere.

Product Quality

All customizable products must be: (i) free of defects and match all associated listing information, and (ii) compliant with all applicable laws, regulations, safety, and quality standards.

Customization Data

You, Amazon customers, or other third parties may make available images, illustrations, graphics, designs, fonts, text, or other content in connection with the Customization Program (“Customization Data”). If you receive an order for a customizable product that includes a third party’s Customization Data, you may use that Customization Data solely to fulfill that order, and may not retain it after the order has been fulfilled. You agree to verify that any Customization Data complies with theCustomization Program Terms and Conditions, including that it does not infringe any third-party intellectual property rights or any Amazon policies (including policies forRestricted ProductsandOffensive Products).

You represent that you have all necessary rights to any Customization Data that you make available to us, and that your Customization Data does not infringe any third-party intellectual property rights or any Amazon policies (including policies forRestricted ProductsandOffensive Products). In addition to the rights and licenses you grant Amazon to Your Materials, you also authorize Amazon to enable customers to share images of products using Customization Data through websites, mobile applications, and other online points of presence.

Misuse of Product Customization

You are not allowed to list the following products under the Customization Program - personal computers, laptops, computer towers, video game consoles, or tablets. This includes the refurbishing of the aforementioned base products.

When customers shop for customizable products on Amazon, they expect these products to be made-on-demand using the personal choices entered during the purchase process. Each custom field (for example, text input, image upload, or configuration option) the customer encounters when creating a customized product must serve the purpose of furthering the customization of the customer desired product. Any attempt to manipulate custom functionality in a manner which circumvents existing Amazon policies, or misrepresents customized products is prohibited. Prohibited behaviors include, but are not limited to:

Offering warranties: You are not allowed to offer any warranty (your own, third party, or a manufacture’s) as a customization option.If you would like to offer a warranty, refer toWarranties, Service Plans, Contracts, and Guarantees.

Bundling: You are not allowed to offer add-on products that do not further customize the item. For example, if you are offering a custom phone case, you cannot offer additional charging cords or other off-the-shelf accessories.

Listing with a manufacturer’s UPC: Due to the nature of customization fundamentally changing the manufacturer’s item, you are not allowed to use a manufacturer’s UPC when creating an ASIN. You can either enter your own unique GS1-certified UPC or you can apply for aGTIN Exemption.

Offering free promotions: You are not allowed to offer free items as a form of customization. For example, if you are offering a standard car stereo, you cannot ask if the buyer would like a free air freshener as your customization. Your base product must have an element of customization.

Offering “yes/no” as a customization: If you chose to use text or product configurations as your customization, you are not allowed to offer a customization that is a value of "yes/no". This type of value does not add to the customization of an item.

Violations and misuse of the custom feature set might result in loss of the custom feature set with the inability to reinstate.

For more context and guidelines, see theAmazon Custom Listing Guide.

文章正文：亚马逊官方网址

有关2020年高峰期期内亚马逊进行变更的问题与解释

取得成功迎战 2020 年高峰期期内的有关变动 — 疑难问题

市场销售小伙伴适用精英团队沒有更进一步的信息内容，望知悉。

为什么要开展这种变动？

amazon要提早为假日季的来临做好充分的准备，以达到稳步增长的要求。为保证大家可以为市场销售小伙伴和顾客给予适合的服务项目，大家会在迎战高峰期期内作出调节。大家为您的业务流程给予支撑的承若从没这般毫不动摇，大家已降低了直营产品的购买，提升了大量的企业产品，协助您再次提升销售量。

是否全部亚马逊物流产品都是有总数限定？

是的。商家可以发往亚马逊运营核心的任何产品都是有总数限定。大部分产品将有充足的仓储物流室内空间，可用以3 个月以上的产品销售。

我如何明确自身可以推送是多少库存量？

要明确您可以推送是多少库存量，请前去“填补库存量”网页页面查询“供应日数”列。点一下色调条上边的产品总数会开启一个弹出广告，在其中表明有较大国际包裹总数。

关键：运输产成品的总数超出较大国际包裹总数即属违背现行政策，很有可能造成不合规管理国际包裹被撤消。

amazon如何计算容许推送的较大国际包裹总数？

您的较大国际包裹总数=容许的最高库存量水准-库存量额度需求量

填补库存量网页页面上的“供应日数”列中会表明每一种产品的库存量额度需求量指标值。点一下色调条上边的产品总数会开启一个弹出广告，在其中包括有库存量额度需求量信息内容。库存量额度需求量表明您当今在amazon拥有的库存量水准，该值记入您的最大库存量水准，并可用以明确您可以推送的较大国际包裹总数。主要包括您的进库国际包裹、待清除库存量和预埋库存量。该值与“amazon库存量供货”值很有可能同样，也很有可能不一样。

amazon对新产品或最近无销售量的产品有什么要求？

大家对全部产品都是会给予一个原始的总数限定，以创建市场销售历史数据。伴随着产品销售业绩考核的造成（很有可能必须 4 周的時间），总数减少也会提升。您可以在“填补库存量”网页页面和备货汇报中查询新产品或最近无销售量的产品的总数限定。

我能申请办理提升产品的总数限定吗？

大家现阶段不接纳改动总数限定的要求。

为啥不可以为我的一部分产品建立国际包裹？

在下面这种状况下，您也许没法为产品建立国际包裹：

进库方案中的产品总数超出 ASIN 的较大国际包裹总数

该仓储物流种类的库存量需求量超过了仓储物流监控器中当今时间范围内的仓储物流限定

ASIN 有现行政策层面的限定（比如：危险品/危险物品）

amazon是不是会作出别的变动？

大家将再次作出调节，为您的业务流程给予最好适用，并确保您能一直掌握最新消息的动态性。我们要提升派送互联网的高效率，让全部市场销售小伙伴都能搞好高峰期市场销售，感谢你们对大家工作中的大力支持与相互配合。

我的库存量绩效指标成绩高过 500，为什么不可以建立国际包裹？

全部亚马逊物流 ASIN 都是有总数限定。

假如您的库存量绩效指标成绩高过 500 却没法建立国际包裹，很有可能是由于：

进库方案中的产品总数超出 ASIN 的较大国际包裹总数，或是

ASIN 有现行政策层面的限定（比如：危险品/危险物品）

我递交了清除订单信息，但我的清除订单信息仍处在“未处理”情况。这是不是会危害我的库存量绩效指标成绩？

未处理的清除订单信息不容易对您的库存量绩效指标成绩造成不良危害。

相关库存量绩效指标的别的疑难问题，客户程序库存量业绩考核协助网页页面。

亚马逊官网全文详细信息：

Changes as we prepare for successful peak 2020 – Frequently asked questions

Please note that Selling Partner Support does not have further information.

Why are you making these changes?

As we head into the holidays, we are preparing early to meet sustained increased demand.To ensure we’re ready to best serve all of our selling partners and customers, we are introducing adjustments as we ramp into peak. Our commitment to our selling partners has never been more steadfast, and we have already reduced our own Retail product ordering to accommodate more of your products and help you continue to see sales growth.

Do all products in FBA have quantity limits?

Yes. All products that sellers can send to our fulfillment centers will have quantity limits. Most products will have enough space available forover threemonths of sales.

How can I determine how much inventory I am able to send?

To determine how much you can send in, go toRestock Inventoryand check the Days of Supply column. Click on the units above the color bar to open a pop-up window that includes yourMaximum shipment quantity.

Important:Sending inventory in excess of the maximum shipment quantity is a policy violation and may result in cancellation of non-compliant shipments.

How do you calculate the Maximum shipment quantity allowed?

YourMaximum shipment quantity=Maximum inventory level allowed-Utilization

The utilization metric for each product is shown in the Days of Supply column atRestock Inventory. Click on the units right above the color bar to open a pop-up window containing utilization information. Utilization represents your current inventory at Amazon, which counts against your maximum inventory level and helps determine your maximum shipment quantity. It accounts for your incoming shipments, inventory pending removals, and your reserved inventory. This may or may not match with the Inventory supply at Amazon.

What about new products or products that do not have recent sales?

We provide an initial quantity limit for all products to build your sales history. Your quantity limit will increase as you build sales performance for your products, which can take up to four weeks. You can check the quantity limits for products that are new or do not have recent sales on theRestock Inventory pageandRestock report.

Can I appeal for an increase in my product's quantity limit?

No, we are not accepting requests to modify quantity limits.

Why am I not able to create a shipment for some of my products?

You may be unable to create a shipment for your products if:

The units on the shipment plan exceed the ASIN’s maximum shipment quantity

Yoursort-typeusage has exceeded your storage limit for the current period in the storage monitor

The ASIN has a policy restriction (for example, dangerous goods / Hazmat)

Will you be making additional changes?

We will continue to make adjustments to best support your business and keep you informed along the way. We appreciate your partnership as we improve the efficiency of our fulfillment network to prepare all selling partners for a successful peak season.

I have an IPI score above 500, why can’t I create a shipment?

All FBA ASINs have quantity limits.

If you have an IPI score above 500 and are not able to create a shipment, it may be because:

The units on the shipment plan exceed the ASIN’s maximum shipment quantity, or

The ASIN has a policy restriction (e.g., Dangerous goods/Hazmat)

I submitted my removal order and my removal is still pending. Is this affecting my IPI score?

Pending removals will not adversely affect your IPI score.

For additional IPI FAQs, refer to theInventory performancehelp page.

文章正文：亚马逊官方网址