亚马逊ppc广告产品已经排名前七，可是我的ACOS一直超高的，这种是不是关键词有问题啊

2022-03-16 18:26:03 跨境问答

亚马逊ppc广告产品已经排名前七，可是我的ACOS一直超高的，这种是不是关键词有问题啊问题说明

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Filter the keywords by ACoS: After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword. 看起来是

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wweiradio用户

[最满意回答]: Filter the keywords by ACoS:
After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.

看起来是

叶子的私奔用户

[最满意回答]: 综合分析下展示，点击，转化，acos很高，有点击没转化的话，有可能是listing详情页面不符合买家的预期，或者有差评，价格太高等原因。建议对listing多做些优化，特别是图片、卖点、描述这些，并检查下评价是否太少或者有差评。可以适当参考下竞争对手的售价，看是否要把价格调低一点。