客户目标价格太低,怎么办?
客户总体目标价格太低,该怎么办? 引言
大部分90%的客户会出现还价的规定,如何应对客户的还价,我做了下列的接招汇总。if you can search aproducts of high quality , they will do not care too much about theprice .第一步,确立告知客户大家也可以做这一价格,但品质会各有不同。第二步,假如很有可能强烈推荐相近但价格较为低的产品。假如很有可能要比客户的总体目标价格低,最少是要相当于。第四步,将合同书付上规定确定。
大部分90%的客户会出现还价的规定,如何应对客户的还价,我做了下列的接招汇总。自然在实际的业务流程实际操作中还需要,实际问题深入分析!(看的人多回的人少,烦闷各个copy完就走)
1. 欲擒故纵:这一价格大家也可以做,可是假如按这一价格做得话,品质会有一定的降低,请客户考虑到!
Example : we can also accept price at USD 200 .however , the quality will be lowed than the one I have introduced to you at price USD 220 .pls considerate it ! Besides , I would like to tell you . we can even accept the price lower than USD 200 . it is another model XX. The offer of this model is USD 175 . Only adjudge from the appearance . they are very similar . but they are completely of quality . they difference between the two model are listed as following : the price difference is USD 20 . and we can supply you one year guarantee . So could you tell me what you and your customers should pay the super quality ? what is the result of the 20/360=???? The reason why I have not introduce the products priced USD 175 originally is that I think the quality is the heart of the products . if your customer would like to do business with you is not depend on the price , just depend on the quality。if you can search a products of high quality , they will do not care too much about the price .
第一步,确立告知客户大家也可以做这一价格,但品质会各有不同。
第二步,假如很有可能强烈推荐相近但价格较为低的产品。假如很有可能要比客户的总体目标价格低,最少是要相当于。
第三步,使他自身考虑到挑选那一个产品。将2个产品的不同点列举出去。可以将价差除于产品的有效期限,那般会获得一个较小的数据,还记得,这一数据让客户自身算,他会感觉和你在好多个便士上斤斤计较很好笑。
第四步,解释一下为何之前沒有把那一个低价格的产品详细介绍为他。尽可能让客户觉得你是在为他的长期性买卖考虑。
可用度:大部分对任何的客户适合
2. 刺激性:大家已经和你们国家的更大的该产品的采购商协作.大家为他的也是这一价格
Example : dear sir , we have already carefully considerated your counter-proposal . however , I am very regret that I can not accept your price . Actually , we have already exported many containers to xx . we have very good cooperation ship with XX company , which is one of the biggest importer of XX products . Now , this company import around X containers from us every month . you are our new customer , and your trial order is not very big . however , you share the same price with this company。 I have enclosed the B/L copy of this company’s order , pls kindly check. so we hope that you can accept our last offer . I have enclosed the P/I for your confirmation again . pls kindly keep us informed if you have paid deposit payment , so that we can arrange production asap .
第一步,确立告知客户我们不能接纳这一价格
第二步,大家给某某企业的也是这一价格(确定该企业的确较为大,最少要比还价的这个企业大)。他早已买了许多货了。而你是第一次买,量也并不算太大(言外之意:我给你这一价格早已够无愧于你,你也就别还了)。
第三步,为使另一方坚信可以将所在国大企业的提货单COPY件,合同书COPY件,或是是OEM得话,产品相片放到配件中。
第四步,将合同书付上规定确定。
可用度:该销售市场上早已有较为大的客户,有一定的局限h
3. 哭穷:原材料涨价,出口退税减少,盈利自身早已很低了……
Example: dear friend , we have already carefully considerated your counter-proposal . however , I am very regret that I can not accept your price . Actually , I have already given you the best offer , it leave us with only the smallest of margins . As you known , now the market is very competitive . the raw material of the XX products has been increased , I think you have already heard from other suppliers . The drawback of the XX products will be 11% instead original 13% . so it is we do not make concession , it is our government can not let us give you concession again . we hope that you can understand our situation clearly , and accept our best offer .
第一步,确立告知客户我们不能接纳这一价格
第二步,剖析缘故
第三步,期待接纳我们的最后价格
可用度:价格的确早已是不可以要降了,有一定的局限性