编辑亚马逊商品详情页面时需要遵守哪些规则？速看，亚马逊促销规则一览

编缉亚马逊商品详情页面时必须遵守什么规则？速看，亚马逊促销规则一览引言

编缉亚马逊商品详情页面时必须遵守什么规则？：商品详情页面规则顾客将要从商品详情页面掌握您的商品。下列现行政策保证每一个商品详情页面包括单一商品。这有利于为客户给予明确且一致的选购感受。一般来说，您将必须：遵守一切有关的设计风格指引，防止应用 HTML、速看，亚马逊促销规则一览促销规则促销规则有二种：资质规则这种规则决策了顾客是不是有资质参加特殊促销或合乎特殊促销的规定。比如，顾客务必最少选购一定的总数、交易一定的额度，或选购相关的商品。結果规则这种规则决策了合乎资质的选购所

编缉亚马逊商品详情页面时必须遵守什么规则？

商品详情页面规则

顾客将要从商品详情页面掌握您的商品。下列现行政策保证每一个商品详情页面包括单一商品。这有利于为客户给予明确且一致的选购感受。一般来说，您将必须：

遵守一切有关的设计风格指引，防止应用 HTML、JavaScript 或别的编码。

清除不适合的內容，如色情或攻击能力原材料、连接或联络信息内容、情节剧透、评价或评价要求及其广告宣传。

精确地归类和叙述您的商品。

防止为已经有宝贝详情面的商品建立反复网页页面。

为新商品或最新版本建立新的宝贝详情面。

仅建立与关键商品有关的合理“组合”。

撰写商品信息内容的现行政策

请遵守所公布商品的有关设计风格指引。您可以在亚马逊开实体店服务项目快速入门设计风格指引中寻找适用全部商品的一般性规则。一些种类的商品具备附加的设计风格指引。您可以在特殊归类的模版中寻找整套设计风格指引。

切勿在商品详情页面应用 HTML、JavaScript 或其他类型的编码。在特殊情况下，您可以在说明中应用回车符 </br>。

商品详情页面的商品名字、叙述、关键点或视频中不允许发生下列一切內容：

情色、色情或含有攻击能力的內容。

联系电话、详细地址、电子邮箱地址或网址 URL。

供应状况、商品价钱或情况详细信息。

仅对一个英语单词的开始应用英文大写字母。切勿在特性中所有应用英文大写字母。这适用商品名字、关键点和/或商品叙述。

用以下订单信息的别的网页链接或待选物流配送服务（如完全免费派送）。

媒体类商品（书籍、歌曲、影视制作）的透剧。这包含得出对小故事的悬疑推理或出现意外结果十分重要的剧情详细信息。

评价、引入或强烈推荐內容。

要求顾客公布正脸评论的言语。

在照片、相片或内容上套印广告宣传、宣传策划材料或图片水印。

及时性信息内容，如宣传活动、讨论会或专题讲座的日期。

商品名字不能超过 200 字符（包含空格符）。此限制适用全部归类。一些归类的字符数很有可能更少。客户程序特殊归类的模版掌握详细信息。

在亚马逊上售卖的一切商品均应遵守亚马逊商品信息内容规范。假如未遵守这种规范，则会致使消极顾客感受，并很有可能会造成您的市场销售管理权限被临时或永久性撤消，这包含但是不限于以下商品：

务必精确地归类全部商品。要掌握相关怎样对商品开展恰当归类的其他信息，客户程序大家的让网页页面：商品归类专用工具、归类树指引和ASIN 建立现行政策。

务必精确撰写商品名字、商品叙述和关键点，并协助顾客掌握商品。

全部商品照片均须遵守亚马逊照片规范及其一切特殊归类上传图片指引。要掌握其他信息，客户程序商品照片规定。

加上宝贝详情面的现行政策

除在亚马逊上公布商品外，您不能将“加上新商品”专用工具、库存量文档和亚马逊商城系统互联网服务（亚马逊 MWS）商品信息内容 API 作为其它主要用途。

您不可在商品详情页面应用虚报的商品编号信息内容。主要包括 UPC 编码和出版发行日期。

您不可为亚马逊文件目录中早已出现的商品建立商品详情页面。

您不可运用商品详情页面来交叉销售或交叉式营销推广商品。

针对媒体类商品（书籍、歌曲、影视制作），您不可应用单独一个商品详情页面营销推广好几个商品。仅包括媒体类商品（书籍、歌曲、影视制作）的捆缚商品务必由出版公司或生产商界定，且其唯一 ISBN、UPC 或 EAN 不可以与捆缚商品内一切单独一个商品的商品编号同样。

您不可以加上侵害别的方或本人专利权的详细资料。相关大量详细信息，请查询企业的专利权网页页面。

编缉宝贝详情面的现行政策

您只有升级宝贝详情面，便于能够更好地或更确切地叙述最开始公布的商品。比如，容许的升级包含额外详细信息、表明、英语的语法修补或清除违背亚马逊现行政策的內容。

假如商品有最新版本发布，您不可升级目前的商品信息内容。这包含色调、规格、材料、特点和商品名字的变更。反过来，请为每一个最新版本建立新的商品详情页面。比如：生产商发布了一种含有四个按键的全新升级智能遥控器，替代含有2个按键的智能遥控器，以升级其流媒体播放器。此商品与老版存有重要差别，务必做为新的 ASIN 公布。

假如您挑选为商品再次打造品牌，则可以使用新的 ASIN，而不是升级目前 ASIN。即使商品为无知名品牌且未能知名品牌变更后产生重大变更，状况仍是这般。这包含为以前沒有知名品牌的商品加上知名品牌。

亚马逊官方网站全文详细信息：

Product Detail Page Rules

Customers will first learn about your offers on a product detail page. The policies below ensure each product detail page covers a single unique item. This helps give customers a clear and consistent buying experience.In general, you will need to:

Comply with any relevant style guides and refrain from using HTML, JavaScript, or other code.

Exclude inappropriate content such as obscene or offensive materials, links or contact information, plot spoilers, reviews or requests for reviews, and advertising.

Accurately categorize and describe your products.

Refrain from creating duplicate pages for a product that already has a detail page.

Create new detail pages for new products or versions.

Only create valid “variations” that relate to the primary product. For more details, please see theVariations Policy.

Policies for writing listings

Comply with the relevant style guide for the product you're listing.You can find general rules that apply to all products in theAmazon Services Quick Start Style Guide.Some types of product have extra style guidelines. You can find the full set in theTemplates for Specific Categories.

Don’t use HTML, JavaScript, or other types of code in your product detail pages.As a special case, you can use line breaks </br> in the description.

None of the following are allowed in product detail page titles, descriptions, bullet points, or images:

Pornographic, obscene, or offensive content.

Phone numbers, addresses, e-mail addresses, or website URLs.

Details of availability, price, or condition.

Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description.

Links to other websites for placing orders, or alternative shipping offers, such as free shipping.

Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or surprise ending of a story.

Reviews, quotes, or testimonials.

Requests for positive customer reviews.

Adverts, promotional material, or watermarks on images, photos, or videos.

Time-sensitive information, such as dates of tours, seminars, or lectures.

Product titles must not have more than 200 characters, including spaces. This upper limit applies to all categories.Some categories might have a limit of even fewer characters. See theTemplates for Specific Categories for details.

Comply with Amazon listing standards for any product sold on Amazon. Failure to do so creates a negative customer experience and may result in your selling privileges being temporarily or permanently removed. This includes but is not limited to the following:

All products must be accurately categorized.To learn more about classifying your products correctly, see our help pages onProduct Classifier,Browse Tree Guide, andASIN Creation Policy.

Product titles, product descriptions, and bullets must be clearly written and help customers understand the product.

Product images must meet Amazon image standards, as well as any category-specific image guidelines. To learn more, see theProduct image requirements.

Policies for adding detail pages

You must not use Add a Product, inventory files, and Amazon Marketplace Web Services (Amazon MWS) listing APIs for any purpose other than listing products on Amazon.

You must not use false product identification information in product detail pages. This includes UPC codes and publication dates.

You must not create a product detail page for a product already in Amazon's catalog.

You must not use product detail pages to cross-merchandise or cross-promote a product.

For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page to advertise more than one product. BMVD-only product bundles must be defined by the publisher or manufacturer and have a single ISBN, UPC, or EAN that is different from the product identifier of any single item in the bundle.

You cannot add details with infringing upon the IP rights of other parties or individuals. For more details, check theIntellectual Property Rights for Sellerspage.

Policies for editing detail pages

You may only update detail pages to better or more accurately describe the product as originally listed. For example, permissible updates include additional details, clarifications, grammatical fixes, or removal of content that violates Amazon policy.

You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This product is materially different from the older version and it must be listed as a new ASIN.

If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product is unbranded and does not change materially after the brand change. This includes adding a brand to a previously unbranded product.

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速看，amazon营销标准一览

营销标准

营销标准有二种：

资质标准

这种标准决策了顾客是不是有资质参加特殊营销或合乎特殊营销的规定。比如，顾客务必最少选购一定的总数、交易一定的额度，或选购相关的产品。

結果标准

这种标准决策了合乎资质的选购所获取的特惠或营销結果。营销結果很有可能适用全部订单信息，也很有可能仅适用订单信息中的一部分产品。

留意：留意： 考虑到对产品开展营销时，请记牢，营销不可以做为顾客评价的鼓励对策，不管明确或是暗示着。 对于营销选购的顾客评价不一定能得到“amazon已确定选购”标识。您可以点一下这里掌握有关“amazon已确定选购”的其他信息。

亚马逊官网全文详细信息：

Promotion rules

There are two kinds of promotion rules:

Eligibility rules

These determine whether the customer is eligible for or meets the requirements for a given promotion. For example, a customer must purchase a minimum quantity, money amount, or specific product.

Outcome rules

These determine the benefit or outcome of an eligible purchase. Outcomes can apply to the whole order or to parts of the order only.

Note:Note: When considering running promotions for your products, keep in mind that promotions cannot be offered as an incentive for customer reviews, either explicitly or implicitly. Customer reviews for purchases made with promotions might not necessarily get the “Amazon Verified Purchase” badge. You can learn more about Amazon Verified Purchaseshere.

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