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当亚马逊卖家被列为“禁止的卖家”,该怎么办?官方发布:Amazon Handmade商品图片要求

2021-12-11 20:55:11 其他跨境

当亚马逊卖家被列入“禁止的卖家”,应该怎么办?官方发布:Amazon Handmade商品信息规定引言

当亚马逊卖家被列入“禁止的卖家”,应该怎么办?:亚马逊禁止的卖家现行政策假如亚马逊卖家被归入一切禁止或限定方的列表或由该方有着或操纵,她们务必积极通告亚马逊,在其中包含但是不限于美国环境卫生与群众服务中心 (HHS) 监督长公司办公室 (OIG) 及其美国总务处管理处官方发布:Amazon Handmade商品信息规定高品质的商品信息以最好的方式展现您的佳作,且有利于提升您的产品在亚马逊上的曝光度。顾客买东西时的视觉效果感受很重要,合乎她们本人品位的照片更具有诱惑力。应用下列信息内容提升您的照片,这也是促使一笔手工艺品产品销售的最重要要素之一。

当亚马逊卖家被列为“禁止的卖家”,该怎么办?官方发布:Amazon Handmade商品图片要求

当亚马逊卖家被列入“禁止的卖家”,应该怎么办?

亚马逊禁止的卖家现行政策

假如亚马逊卖家被归入一切禁止或限定方的列表或由该方有着或操纵,她们务必积极通告亚马逊,在其中包含但是不限于美国环境卫生与群众服务中心 (HHS) 监督长公司办公室 (OIG) 及其美国总务处管理处 (GSA) 申请注册奖赏智能管理系统 (SAM.gov) 维护保养的列表。

每一个卖家都是有义务随时随地注意他能否被归入一切政府部门清除或禁止列表。假如卖家坐落于这种列表中且被列入“禁止的卖家”,则务必联络卖家服务平台上的亚马逊卖家适用,积极将这事告之亚马逊。

不那样做有可能会被视作违背亚马逊服务项目商业服务解决方法协义中要求的亚马逊销售方案。

禁止的卖家务必积极向亚马逊给予下列信息内容:

卖家识别码

禁止的实体线的名字

禁止的实体线和/或本人与卖家的关联

政府部门清除或禁止列表的名字

接到的政府部门的文档(如果有)

亚马逊会按时监管其卖家是不是被归入政府部门清除或禁止列表。

但卖家有义务遵循亚马逊禁止的卖家现行政策。

针对亚马逊公司 (AB) 顾客,亚马逊会对禁止的卖家给予的产品开展标志。大家将为选定此禁止作用的亚马逊公司顾客标志出由禁止的卖家给予的产品。

有一些亚马逊公司顾客很有可能会挑选不选购禁止的卖家给予的产品,但这将对卖家的市场销售管理权限没什么危害。除此之外,禁止作用不适感用以基本亚马逊顾客(非公司顾客)或未开启此作用的亚马逊公司顾客。

假如卖家觉得她们被不正确地归入清除或禁止列表,则务必与有关政府部门一起完成此问题。

亚马逊官方网站全文详细信息:

Amazon Debarred Seller Policy

Amazon sellers must proactively inform Amazon if they are designated on any list of prohibited or restricted parties, or owned or controlled by such a party, including but not limited to the lists maintained by the Office of Inspector General (OIG) of the U.S. Department of Health & Human Services (HHS), and the U.S. General Services Administration's (GSA) System for Award Management (SAM.gov).

It is each seller's responsibility to monitor whether they are placed on any government exclusion or debarment list(s). Sellers who are included on these lists, who are referred to as "debarred sellers,” must proactively inform Amazon by contacting Amazon's Seller Support through Seller Central.

Failure to do so might be considered as a violation of Amazon's Selling Policies as outlined in theAmazon Services Business Solutions Agreement.

Debarred sellers must proactively provide the following information to Amazon:

Seller ID

Name of the Entity that was debarred

Relation of the debarred entity and/or individual with the seller

Name of the government exclusion or debarment list

Documentation received from the government agencies (if available)

Amazon periodically monitors its sellers against certain government exclusion or debarment lists.

However, it is the seller's responsibility to comply with Amazon's Debarred Seller Policy.

For Amazon Business (AB) customers, Amazon will identify offers from sellers that are debarred sellers. The offers from debarred sellers will be badged for AB customers that opt-into this debarment feature.

Some AB customers might decide to not purchase the offers from debarred sellers, which will likely have no impact to a seller's selling privileges. Moreover, the debarment feature is not available to Amazon's consumer (non-business) customers or Amazon's business customers that have not enabled this feature.

Sellers must work with appropriate government agencies for resolution if they believe that they are incorrectly placed on an exclusion or debarment list.

文章正文:亚马逊官网

当亚马逊卖家被列为“禁止的卖家”,该怎么办?官方发布:Amazon Handmade商品图片要求

官方发布:Amazon Handmade商品信息规定

Amazon Handmade: 照片规定最佳实践

高品质的商品信息以最好的方式展现您的佳作,且有利于提升您的产品在亚马逊上的曝光度。顾客买东西时的视觉效果感受很重要,合乎她们本人品位的照片更具有诱惑力。应用下列信息内容提升您的照片,这也是促使一笔手工艺品产品销售的最重要要素之一。

升级照片

相关如何更新您的商品信息的信息内容,客户程序Amazon Handmade: 编缉产品信息。

商品信息规定

照片务必精确展现产品,且仅展现可售产品。

产品以及全部特点都务必清楚可见。

照片不可包括赤身裸体或有暗示性寓意。

主照片规定:

主照片务必选用纯白色背景(白色可与亚马逊检索和商品详情页面融为一体 - RGB 颜色值为 255、255、255)。

主照片务必是具体产品的高品质相片(不允许应用图型、插画图片、实体实体模型或占位符)。

主照片不可表明不包含的零配件、很有可能令顾客造成疑惑的支撑柱、不属于产品一部分的语言或logo/图片水印/置入照片。

图片大小规定:

照片的相对高度或总宽应起码为 1,000 清晰度。达到此最少规格规定可在平台上完成调整图片大小作用。事实上,给予调整图片大小作用可以提升销售量。

在缩放进最钟头,您的文档在最多边可以做到 500 清晰度。

照片最多边不能超过 10,000 清晰度。

亚马逊接纳 JPEG (.jpg)、TIFF (.tif) 或 GIF (.gif) 格式文件,但优选 JPEG。

大家的网络服务器不兼容 .gif 文件格式的动态图。

商品信息最佳实践

提议卖家为每一件产品给予 4 张以上的照片:1 张纯白色背景的主照片和 3 张待选照片,以展现产品的大量关键点或日常生活设计风格角度

别的待选照片(非主照片)运用于展现自然环境、日常生活设计风格、产品关键点、包裝或产品尺寸。他们还使用于展现可以用的订制选择项

假如应用女模特,则女模特务必站起,不可选用座姿、跪姿或睡觉姿势。

假如应用女模特来展现少年儿童或婴幼儿服装,您应与此同时给予产品放置时的照片。

内衣文胸、女士内衣和泳装产品的照片不可包括色情淫秽內容,实际由亚马逊全权负责判决

产品在取景框内通常应占有照片地区最少 85% 的总面积。假如产品带自然环境环境,则产品应占有最少 50% 的总面积。

产品应用心陈列设计,光源充沛且对焦。

产品应清楚对焦,千万不要选用浅景深效果拍照。

剪裁掉环境中产生影响的样子。这种会分散化顾客对您产品的专注力

有效資源: 假如要自主建立照片,您会发觉大家的自助式三维成像商品或拍摄短视频十分有效。

高品质主照片实例:

下列是高质量的预留照片:

品质欠佳的照片实例:

亚马逊官方网站全文详细信息:

Amazon Handmade: Image Requirements Best Practices

High quality product images display your work in the best manner possible and help drive discoverability of your listings on Amazon. Customers shop visually, based on images that target their individual taste. Use the information below on how to optimize your images; one of the most important factors when shopping for handcrafted products.

Updating Images

For information on how to update your Product Images, seeAmazon Handmade: Edit Product Listings.

Product Image Requirements

Images must accurately represent the product and show only the product that is for sale.

The product and all its features must be clearly visible.

Images must not contain nudity or be sexually suggestive.

MAIN Image Requirements:

MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).

MAIN images must be high quality photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed).

MAIN images must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks, or inset images.

Image sizing Requirements:

Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales.

The smallest your file can be is 500 pixels on its longest side.

Images must not exceed 10,000 pixels on the longest side.

Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.

Our servers do not support animated .gifs.

Product Image Best Practices

We recommend each product have 4 images; 1 MAIN image on white background and 3 Alternative Images to show additional details or lifestyle views of the product

Alternative Images (NON-MAIN images) should be used to show environment, lifestyle, product detail, packaging, or scale of product. They should also be used to show available customization options

If models are used, they must be standing, not sitting, kneeling, or lying down.

If a model is used for Children’s or Baby clothing, you should include images of the item flat.

Images of intimate clothing, lingerie, and swimwear products cannot be sexually explicit or obscene, as determined at the sole discretion of Amazon

The product should typically fill at least 85% of the frame. If the product is shown in an environment, it should fill at least 50%.

The product should be thoughtfully laid out, well lit and in focus.

The product should have sharp focus and ideally not a shallow depth of field.

Crop distracting shapes that appear in the background. These can detract from your product

Helpful Resources: If you are creating your own images, you may find ourself-service imaging productsorphotography videos useful.

Good Image Examples:

The following are good alternative Image:

Bad Image Examples:

文章正文:亚马逊官方网址

当亚马逊卖家被列为“禁止的卖家”,该怎么办?官方发布:Amazon Handmade商品图片要求