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Acos数值越低越好吗,亚马逊关于在美国销售儿童睡衣的政策
Acos标值越低越好么,亚马逊有关在国外销售儿童睡衣的政策引言
Acos标值越低越好么？：针对亚马逊的广告宣传问题，许多卖家最在意的是Acos。由于Acos在较大水平上体现了这一广告宣传新项目是赚钱或是亏空。亚马逊有关在国外销售儿童睡衣的政策亚马逊有关在国外销售儿童睡衣的政策关键：假如您在亚马逊商城系统销售商品，则必须要遵循适用这种商品和商品信息内容的全部联邦政府、州和地区法律法规及其亚马逊政策。在本网页页面，您可以掌握：什么叫儿童睡衣，码数为 9 个月到
Acos标值越低越好么？
针对亚马逊的广告宣传问题，许多卖家最在意的是Acos。由于Acos在较大水平上体现了这一广告宣传新项目是赚钱或是亏空。
很多初学者卖家很有可能会问：什么是Acos？这也是亚马逊广告宣传销售花费比例的英文简写，是考量卖家广告费与广告宣传销售额的百分数。
举例来说，假如卖家花10美金投放广告，与此同时从广告宣传中得到100美金的销售额，那麼Acos值为10%。如今，在白热化的市场竞争中，10%的Acos数据早已越来越十分艰难了。
很多卖家很有可能会再度提到这个问题：理想化的Acos多少钱？
一些卖家很有可能会随口说出：理想化的Acos自然是越低越好。事实上并不是这样，卖家为了更好地实现自身的效果而与Acos交易，在某种情形下并不是Acos越低越好。
比如，假如卖家在平台上公布了一个新品的广告宣传，那麼该新品便会快速被亚马逊检索系统软件百度收录并开启权重值账号。这时，假如一味地追求完美Acos的较低标值，在广告宣传上唯唯诺诺，各种各样竟价都很低，这时Acos或许不高，但曝光度和点一下频次也会很低。这时针对最新款期的商品来讲，十分不好。
事实上，有时候Acos的标值能降得迅速，只需将每个关键词的竞价调得很低，只需检漏一个或2个小一点，Acos标值便会很漂亮。但这时Acos事实上是以放弃曝出和点击量为成本的，这类以控制成本为意义的玩法，并划不来。
对Acos而言，最全方位的关键因素便是卖家把握了收入支出点。
假定毛利率为20%，那麼在某一广告宣传组里，假如卖家的Acos值做到20%，广告宣传主题活动可能得到保底。在20%下列，这类广告宣传主题活动便是挣钱，相反，则亏空。售价应融合本身营销推广的时期和目地，有效明确自身的营销目标。
亚马逊有关在国外销售儿童睡衣的政策
亚马逊有关在国外销售儿童睡衣的政策
关键：假如您在亚马逊商城系统销售商品，则必须要遵循适用这种商品和商品信息内容的全部联邦政府、州和地区法律法规及其亚马逊政策。
在本网页页面，您可以掌握：
什么叫儿童睡衣，码数为 9 个月到 6X？
儿童睡衣实例，码数为 9 个月至 6X
什么叫儿童睡衣，码数为 7 至 14？
7 至 14 码的儿童睡衣实例
亚马逊在国外销售儿童睡衣的政策有哪些？
我需要应规定向亚马逊给予什么信息内容？
假如未遵循亚马逊有关销售儿童睡衣的政策，会怎么样？
怎样要求从亚马逊营销中心清除商品？
别的資源
什么叫儿童睡衣，码数为 9 个月到 6X？
9 个月至 6X 码的儿童睡衣指适用于睡眠质量或睡眠质量有关主题活动且码数不超过 6X 的随意服饰。码数的精确测量目标是宝宝、宝宝、学爬少年儿童和少年儿童，而不是成年人。 儿童睡衣实例包含睡裙、睡袍、睡衣和相近或有关商品。该界定不包括尿不湿、内衣文胸、合适 9 个月或更小的婴幼儿服装，或由 16 CFR § 1615.1 界定的紧身的衣服裤子。
儿童睡衣实例，码数为 9 个月至 6X
亚马逊很有可能随时随地规定给予安全性文档，确定其符合要求。
什么叫儿童睡衣，码数为 7 至 14？
7 至 14 码儿童睡衣指适用于睡眠质量或睡眠质量有关运动的 7 码到 14 码（包含 14 码）的服饰。码数的精确测量目标是女孩和男孩服饰，而不是成年人。儿童睡衣实例包含睡裙、睡袍、睡衣和相近或有关商品。该界定不包括婴儿尿布、内衣文胸或由 16 CFR § 1616.2 界定的紧身的衣服裤子。
7 至 14 码的儿童睡衣实例
亚马逊在国外销售儿童睡衣的政策有哪些？
假如您在销售儿童睡衣，亚马逊很有可能会需要您给予有关文档来证实商品的安全系数和合规。针对您申请办理销售的每一件商品，亚马逊均必须您给予有关文档，证实商品已根据检验，合乎特殊规范或政策法规。
儿童睡衣务必合乎以下规定：
商品政策法规/规范要儿童睡衣，9 个月至 6X 码16 CFR § 1615
16 CFR § 1610
16 CFR § 1611
儿童睡衣，7 至 14 码16 CFR § 1616
16 CFR § 1610
16 CFR § 1611
留意：您确定您递交的全部材料均真正、可靠且精确。假如您不符这种安全性规定，亚马逊很有可能会撤消您的销售管理权限。
我需要应规定向亚马逊给予什么信息内容？
亚马逊政策规定根据亚马逊网址销售的儿童睡衣务必合乎法律法规的安全性和合规规范。假如亚马逊与您联络，请将下列信息内容递交至 child-safety@amazon.com。
公司名字
卖家识别码/经销商识别码
电子邮箱地址
联系电话
您申请办理销售的 ASIN 目录
商品照片。照片务必包括全部有关信息：
安全信息
合规管理标示
商品风险提醒
您申请办理销售的 ASIN 的少年儿童商品资格证书 (CPC)。
由CPSC 认同的试验室出示的检验报告，确定每一件商品均通过检测，合乎可用规定。
假如未遵循亚马逊有关销售儿童睡衣的政策，会怎么样？
假如您未给予所需信息内容，亚马逊很有可能会：
撤消您的商品
中止您的公布管理权限
禁止显示您的 ASIN
亚马逊保存采取任何必需的进一步行为和自主判断商品是不是适当的支配权。
怎样要求从亚马逊营销中心清除我的商品？
假如您没法或不愿意就您的 ASIN 被禁止显示的问题明确提出投诉，您有 30 天的时长为相对应商品建立清除订单信息，以将其从亚马逊营销中心清除。
亚马逊官方网站全文详细信息：
Amazon’s Policy on Selling Children’s Sleepwear in the United States
Important:If you supply products for sale on Amazon, you much comply with all federal, state and local laws and Amazon policies applicable to those products and product listings.
On this page, you will find:
What is children’s sleepwear, sizes 9 months to 6X?
Examples of children’s sleepwear, sizes 9 months to 6X
What is children’s sleepwear, sizes 7 to 14?
Examples of children’s sleepwear, sizes 7 to 14
What is Amazon’s policy on selling children’s sleepwear in the United States?
What information do I need to provide to Amazon when requested?
What will happen if I do not follow Amazon’s policy on selling children’s sleepwear?
How do I request product removal from Amazon Fulfilment Centers?
Additional Resources
What is children’s sleepwear, sizes 9 months to 6X?
Children’s sleepwear sizes 9 months to 6X means any clothing up to and including size 6X intended to be worn primarily for sleeping or activities related to sleeping. Sizing is measured with respect to infants, babies, toddlers and children—not adults. Examples of children’s sleepwear include nightgowns, pajamas, robes, and similar or related items. The definition does not include diapers, underwear, infant garments sized for babies nine months or smaller, or tight-fitting garments as defined by 16 CFR § 1615.1.
Examples of children’s sleepwear, sizes 9 months to 6X
Amazon may request safety documentation at any time to confirm compliance.
What is children’s sleepwear, sizes 7 to 14?
Children’s sleepwear sizes 7 to 14 means clothing from size 7, up to and including size 14, intended to be worn primarily for sleeping, or activities related to sleeping. Sizing is measured with respect to girls and boys apparel, not adults. Examples of children’s sleepwear include nightgowns, pajamas, robes, and similar or related items. The definition does not include diapers, underwear, or tight-fitting garments as defined by 16 CFR § 1616.2.
Examples of children’s sleepwear, sizes 7 to 14
What is Amazon’s policy on selling children’s sleepwear in the United States?
If you are selling children’s sleepwear, you may be asked to provide documents to confirm the safety and compliance of your products. Amazon requires documentation that indicates your products have been tested to the specific standards or regulations for each product you are applying to sell.
Children’s sleepwear must meet the requirements listed below:
ProductRegulation/Standard RequirementsChildren’s Sleepwear, Sizes 9 months to 6X16 CFR § 1615
16 CFR § 1610
16 CFR § 1611
Children’s Sleepwear, Sizes 7 to 1416 CFR § 1616
16 CFR § 1610
16 CFR § 1611
Note:You certify that all materials you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these safety requirements.
What information do I need to provide to Amazon when requested?
Amazon’s policies require that children’s sleepwear sold through the Amazon website meet the safety and compliance standards required by law. If you are contacted by Amazon, please submit the following information to child-safety@amazon.com.
Company Name
Seller ID/Vendor ID
Email Address
Phone Number
A list of ASINs you are applying to sell
Product images. Images must include all relevant:
Safety information
Compliance markings
Product hazard warnings
A Children’s Product Certificate (CPC) for the ASINs you are applying to sell.
Test reports from aCPSC-acceptedlab confirming that each product was tested to applicable requirements.
What will happen if I do not follow Amazon’s policy on selling children’s sleepwear?
If you do not provide the required information, Amazon may:
Cancel your listing
Suspend your listing privileges
Suppress your ASIN(s)
Amazon reserves the right to take any further actions that are necessary and to make judgements in its sole discretion about whether or not a listing is appropriate.
How do I request removal of my products from Amazon Fulfilment centers?
If you are unable or unwilling to appeal the suppression on your ASIN(s), you have 30 days to create removal orders on your products from our fulfillment centers.
文章正文：亚马逊官方网址
