如何在节假日吸引更多的亚马逊客户,切换到亚马逊个人销售计划具体操作流程

怎样在节假日日吸引住越来越多的亚马逊客户,转换到亚马逊本人销售工作计划实际操作步骤引言

怎样在节假日日吸引住越来越多的亚马逊客户？：吸引住大量节假日日消费者假日市场销售季期内通常可以摆脱销售量和总流量纪录。2013 年，亚马逊客户只是在“网络星期一”便购买了令人震惊的 3700 千件产品。问题取决于，您怎样从这种节假日日销售总额中分一杯羹？大家梳理了一切换到亚马逊本人销售工作计划实际操作步骤转换到本人销售工作计划 您没有权利关掉此帐户。此帐户的拥有人可以在用户权限网页页面授于您访问限制。 您可以轻轻松松转换到本人销售工作计划。 1、在商家账户信息网页页面左边的【我的服务】一部分，点一下【管理方法】。 留意：

怎样在节假日日吸引住越来越多的亚马逊客户？

吸引住大量节假日日消费者

假日市场销售季期内通常可以摆脱销售量和总流量纪录。2013 年，亚马逊客户只是在“网络星期一”便购买了令人震惊的 3700 千件产品。问题取决于，您怎样从这种节假日日销售总额中分一杯羹？大家梳理了一些切实可行的办法来协助您吸引住大量客户。

提供促销

亚马逊最令客户钟爱的因素之一取决于可以让她们选择总数巨大的产品和商家。从您的方面看来，可挑选产品总数越多激烈就越猛烈，这代表着您的产品务必尽量引人注目。幸运的是，客户还喜爱节约钱财，因而您可以提供一种轻轻松松的方法来协助她们达到目地：提供促销。您可以根据各种不同的方法提供促销：

固定不动额度或按百分比计算的产品折扣优惠

免邮

与一些产品捆缚的完全免费产品

当您建立促销时，请记牢2个关键点以使促销充分发挥：

客户务必掌握促销。

促销务必提供充足的实际价值以对客户的挑选导致充分的危害。

要快速入门，请收看此小视频以掌握怎样在“淘宝卖家中心”内设定促销。

迅速安排发货

节假日日期内，您能为客户做的最关键的事情之一是准时为她们的订单信息安排发货。伴随着节假日日邻近，您最好是最先提供免费送货，随后理应提供两日安排发货或次日安排发货选择项以吸引住客户选购您的产品，而不是挑选别的商家。转至运输费和设定以管理方法这种选择项。相关如何设置运输费的迅速提示，请参照大家的安排发货设定实例教程。除此之外，您可以根据查询下列专用工具来掌握您的安排发货是不是合乎顾客期待：

派送前撤消率

迟发率

假如您碰到了延迟发货的问题，则可以考虑到在假日市场销售季期内应用亚马逊货运物流 (FBA)。

获得“黄金展台”

因为亚马逊聚集了提供同样产品的那些商家，获得“黄金展台”通常才算是根本所在。获得“黄金展台”的商家在这里一指定的产品上面得到大量的客户订单信息。为了更好地向客户提供尽量好的消费感受，商家务必达到根据主要表现的标准以市场竞争“黄金展台”推广。一般来讲，您应在下列行业主要表现非凡即可争得到获得“黄金展台”的更高概率：

具有竞争能力的标价

库存量供应工作能力

客户服务项目

点击这里以查询全部达标规范。

亚马逊冠名赞助产品

假如您早已在“黄金展台”列举了一些产品，您可以考虑到根据“亚马逊冠名赞助产品”开展宣传策划。这也是协助提升产品信息内容由此可见性的更为立即的形式之一。“亚马逊冠名赞助产品”怎样运行：

挑选要宣传策划的产品。

挑选关键词。当客户在亚马逊上应用输入框时，大家应用它们的关键词来表明有关的产品广告宣传。假如您的关键词与客户的关键词相符合，则将表明您的广告宣传。

假如您不愿自身挑选关键词，您可以开启全自动定位服务，随后大家将为您进行这一工作中。

您的商品广告将发生在与您挑选的关键词相符合的百度搜索的第一页。

您仅需是具体得到点一下的广告宣传付钱。

掌握相关亚马逊冠名赞助产品的其他信息。

亚马逊官方网站全文详细信息：

Attract More Holiday Shoppers

The holiday season is often a record-breaker for sales volume and traffic. In 2013, Amazon customers ordered a whopping 37 million items on Cyber Monday alone. The question is, how are you going to get some of those holiday sales? We’ve put together some proven methods that will help you attract more customers.

Offer promotions

One of the greatest things that customers love about Amazon is the huge selection of products and sellers that they can choose from. From your point of view, a huge selection is more competition, which means that you need your products to be as noticeable as possible. Luckily, customers also love to save money, and you have an easy way to let them do that: offer a sales promotion.You can offer a promotion in many different ways:

A flat amount or percentage discount on an item

Free shipping

Free products bundled with some items

When you create a promotion, just keep in mind two details in order to make it effective:

The customer must know about it.

The promotion must offer sufficient value to favorably influence the customer's choice.

To get started,check out this short videoto learn how to set up promotions in Seller Central.

Ship your items fast

During the holidays, one of the most important things you can do for customers is to ship their orders on time. Offering free shipping is always a good place to start, but having the option for two-day shipping or next-day shipping are great ways to get a customer to buy from you instead of another seller as holidays near. Go toSet your shipping ratesto manage these options.For a quick reminder on how to set your shipping rates, view ourSet your shipping rates.Additionally, you can see whether your shipping is meeting buyer expectation by looking at these tools:

Pre-fulfillment Cancel Rate

Late Shipment Rate

If you’re having trouble with late shipments, then you might want to consider usingFulfillment by Amazon (FBA)during the holiday season.

Win the Buy Box

Because Amazon groups all of the sellers offering the same product, winning the Buy Box is often the name of the game. The seller that wins the Buy Box gets an increase in orders placed for that particular product.To give customers the best possible shopping experience, sellers must meet performance-based requirements to compete for Buy Box placement. In general, you will want to excel in these areas in order to have a good chance of winning the Buy Box:

Competitive pricing

Stock availability

Customer service

Clickhereto view all of the eligibility criteria.

Amazon Sponsored Products

If you already have items listed in the Buy Box for some products, you may want to think about advertising with Amazon Sponsored Products. It’s one of the most direct ways that can help increase visibility for your listings.How Amazon Sponsored Products works:

Choose the products you want to advertise.

Select your keywords. When a customer uses the search box on Amazon, we use their keywords to bring up relevant ads for products. If your keywords match the customer’s keywords, then your ads will show up.

If you don’t want to choose the keywords yourself, you can turn on automatic targeting, which has us do it for you.

Ads for your items will appear right on the first pages of search results for the keywords you choose.

You pay only for the ads that actually receive clicks.

Learn more aboutAmazon Sponsored Products.

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