亚马逊指南|卖家如何让自己的商品符合促销条件,亚马逊卖家可创建品牌旗舰店版本并安排发布时间

亚马逊指引|商家怎么让自身的商品符合促销标准,亚马逊商家可建立官方旗舰店版本并分配发布时间引言

亚马逊指引|商家怎么让自身的商品符合促销标准？：让您的商品符合促销标准击杀是一种限定促销特惠，参加击杀的商品会在亚马逊促销网页页面上表明比较有限的几小时（通常为 4 到 12 个钟头，具体时间由亚马逊决策）。强烈推荐商品参加击杀不但有利于提高销售量，还能降低库亚马逊商家可建立官方旗舰店版本并分配发布时间建立官方旗舰店版本并分配发布时间您可以建立好几个版本的官方旗舰店，并分配他们在特殊时段内公布。假如您有着通过准许的官方旗舰店，您就可以对它进行版本操纵并分配发布时间。假如您是第一次建立官方旗舰店，请参

亚马逊指引|商家怎么让自身的商品符合促销标准？

让您的商品符合促销标准

击杀是一种限定促销特惠，参加击杀的商品会在亚马逊促销网页页面上表明比较有限的几小时（通常为 4 到 12 个钟头，具体时间由亚马逊决策）。强烈推荐商品参加击杀不但有利于提高销售量，还能降低库存量。掌握怎么使用击杀来协助您提高品牌形象和销售量。

7 天促销是一种限定促销特惠，参加促销的商品会在亚马逊促销网页页面上仅表明几日。

要符合促销标准，您务必是技术专业商家，每月最少有 5 个商家意见反馈评分，且总体得分最少为 3.5 星。除此之外，商品还务必符合下列标准：

在亚马逊商城系统有着市场销售历史数据且得分最少为 3 星

包括尽量多的组合

并不是受到限制商品或具备攻击能力、让人难堪或不适合的商品

在全部地域均符合亚马逊 Prime 的规定

新产品情况

符合顾客商品评价现行政策。要掌握其他信息，客户程序顾客商品评价现行政策。

符合标价现行政策。相关其他信息，客户程序亚马逊参照商品价格体系。

符合促销工作频率现行政策。要掌握其他信息，客户程序建立促销。

留意：假如您的商品已得到促销准许，之后违背了以上规范，大家会马上撤消您的促销，而且您很有可能沒有资质规定退回促销花费。

您可以建立二种促销种类 - 击杀和 7 天促销。

假如您符合促销标准：

在【促销活动组织】中，点一下【建立新促销】菜单栏。

在您的库存量中挑选一个商品，点一下【挑选】。

键入【日程安排】，点一下【再次下一步】。

针对限时秒杀，输入您【促销价钱】或【每一件商品的折扣优惠】及其【最少促销总数】。

针对 7 天促销，请为每一款商品键入【促销价钱】或【每一件商品的折扣优惠】。

留意：您还必须挑选主商品，在促销网页页面上展现该商品照片。此照片务必符合大家的促销照片现行政策，不然全部促销资质将被撤消。

点一下【再次下一步】。

点一下【递交新促销】。

怎样获得相对应资质？

现阶段，仅有技术专业商家才可以发布促销。客户程序这里，掌握怎样更新为技术专业商家。

什么商品有资质参加促销？

符合下列标准（标准內容依据所处我国/地域和年代而有相对应转变）的合规管理商品会全自动表明在【促销活动组织】的【合规管理 ASIN】 栏中：

品质： 商品务必在亚马逊商城系统有着市场销售历史数据且得分最少为 3 星。

商品组合： 促销应包括尽量多的商品组合（比如规格、色调、样式等）。针对一些商品（如服饰和鞋靴），最少65% 的组合都应包括在促销中。大家会在您建立促销时实际表明预置的商品组合最少占比。

归类：受到限制商品和具备攻击能力、让人无奈的或在其它层面不适合的商品不符合标准。不符合规定的商品实例包含电子蒸汽烟、酒水、两性用品、医疗设备、药品和幼儿配方奶粉。

派送方法： 商品务必在全部州（包含波多黎各）内符合亚马逊 Prime 规定。您可以在派送设定中挑选亚马逊货运物流 (FBA) 或商家自派送 Prime。

情况： 仅有处在“新产品情况”的商品符合参加促销的标准。

商家意见反馈评分： 您每月务必最少接到 5 个评分，且总体评分最少为 3.5 星。

退换货率： 退换货率较高的商品将不符合参加促销的标准。

留意：因为亚马逊没法公布的其它规范，一些 ASIN 就算达到以上规范，也很有可能不容易遭受强烈推荐。

您可以在【促销活动组织】的【挑选商品】菜单栏中，从符合标准的 ASIN 目录中挑选建立促销。符合规定的 ASIN 每星期升级一次，因而您这周见到的商品很有可能到下个星期已不再显示。

好用提醒

将您的商品变换为亚马逊货运物流或申请注册商家自派送 Prime。

运用帐户情况操作面板和顾客意见反馈管理工具确保您的帐户具备较好的信誉度并维持较高的意见反馈评分。

亚马逊官方网站全文详细信息：

Make your products eligible for Deals

A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 4 to 12 hours (as determined by Amazon), on theAmazon Dealspage. Featuring an item as a Lightning Deal may help increase sales and reduce your inventory. Learn how to use Lightning Deals to help improve yourbrand awareness and sales.

A 7-Day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on theAmazon Dealspage.

To be eligible for deals, you must be a Professional Seller with at least five Seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:

Have a sales history in Amazon stores and at least a 3-star rating

Include as many variations as possible

Not a restricted product or offensive, embarrassing or inappropriate product

Prime eligible in all regions

New Condition

Compliant with customer product reviews policies. To know more, refer toCustomer product reviews policies.

Compliant with pricing policies. For more information, seeAmazon Policy on Reference Prices.

Compliant with deal frequency policies. To know more, refer toCreate a Deal.

Note:If your product is approved for a deal and then it violates the above criteria, your deal will be canceled immediately and you might not be eligible for a refund of your deals fees.

You can create two Deal variations - Lightning Deal and 7-day Deal.

If you meet the criteria for a Deal:

In theDeals Dashboard, clickCreate a New Dealtab.

Select a product in your inventory and clickSelect.

Enter theSchedule, and clickContinue to next step.

For Lightning Deals, enterDeal priceorDiscount per unit, andMinimum deal quantity.

For 7-day Deals, enterDeal priceorDiscount per unitfor each product.

Note:You will also need to choose the main product whose image will be featured on the Deals page. This image must be complaint with our Deal image policy or all Deal eligibility will be removed.

ClickContinue on to next steps.

ClickSubmit new Deal.

How can I become eligible?

Currently, only Professional Sellers are eligible to run Deals. Here's how you canupgrade.

Which products are eligible for Deals?

Eligible products are automatically displayed in theEligible ASINssection of theDeals Dashboardwhen they meet the following criteria (subject to change based on country and time of year):

Quality: Products must have a sales history in Amazon stores and at least a 3-star rating.

Product variations: Deals should include as many product variations (for example, size, color, style and so on.) as possible. For some products, such as clothing and shoes, at least65% of variations should be included in the deal. The pre-determined minimum percentage of product variations are specified when you create the Deal.

Category:Restricted productsand products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, alcohol, adult products, medical devices, medicines and baby formula.

Fulfillment method: Products must be Prime-eligible in all states including Puerto Rico. You can choose either Fulfilment by Amazon (FBA) or Seller Fulfilled Prime inShipping Settings.

Condition: Only items in New Condition are eligible for Deals.

SellerFeedback Rating: You must receive a minimum of 5 ratings per month and have at least an overall 3.5-star rating.

Return Rate: Products with high return rates will be ineligible for Deals.

Note:Because of other criteria that Amazon is unable to disclose, it's possible that certain ASINs may not receive a recommendation although they meet the criteria listed above.

You can choose toCreate a Dealfrom the list of eligible ASINs in theSelect Productstab of theDeals Dashboard. Eligible ASINs are refreshed every week, so a Deal you see this week may not necessarily be there next week.

Useful tips

Convert your products toFBAor enroll inSeller Fulfilled Prime.

Leverage theAccount Health DashboardandCustomer Feedback Managerto ensure your account is in good standing and is maintaining a high feedback rating.

文章正文：亚马逊官方网址

亚马逊平台可建立官方旗舰店版本号并分配发布时间

建立官方旗舰店版本号并分配发布时间

您可以建立好几个版本号的官方旗舰店，并分配他们在特殊时段内公布。

假如您有着通过准许的官方旗舰店，您就可以对它进行版本管理并分配发布时间。假如您是第一次建立官方旗舰店，客户程序怎样建立官方旗舰店。

要为目前官方旗舰店建立最新版本并分配发布时间，请实行下列实际操作：

点一下网站顶端的版本号下拉列表。

点一下建立最新版本。

键入最新版本的名字。

挑选一个目前版本号以做为最新版本的起始点。

留意：目前版本号不容易遭到危害。

点一下建立版本号。

等候最新版本建立进行。

点一下马上编缉可以对最新版本开展变更。掌握相关编缉官方旗舰店的信息内容

进行编缉后，点一下右上方的递交便于公布。

留意：最新版本可能接纳审批。这一全过程最多必须 24 钟头。掌握相关官方旗舰店审核信息

为最新版本挑选逐渐日期和完毕日期。

点一下递交。

留意：

您将自始至终有着一个无完毕日期的即时官方旗舰店版本号。

当您建立一个具备完毕日期的最新版本时，它将遮盖在最新版本延迟时间内无完毕日期的版本号。您不可以有两个或大量的完毕日期重合的版本号。

假如您期待建立一个无完毕日期的最新版本，它将依据您挑选的逐渐日期遮盖目前版本号，而且无完毕日期。

要查询通过准许且已分配发布时间的目前官方旗舰店，请点一下表明当今版本号的日期。

要查询某一版本号的情况、撤消其公布分配或将其删掉，请实行下列实际操作：

点一下网站顶端的版本号下拉列表。

点一下要调整的版本号上的传动齿轮标志。

运用并确定变更。

要改动方案版本号或即时版本号，请实行下列实际操作：

挑选要调整的版本号。

点一下要调整的一切原素。

在弹出广告中，挑选是要开展拷贝便于建立最新版本，或是要撤消方案并编缉目前版本号。针对无完毕日期的版本号，您只有开展拷贝以建立最新版本。

留意：

改动或重新考虑已准许的版本号将规定您建立最新版本并重新递交以供准许。您可以应用拷贝版本号作用逐渐该步骤。掌握相关官方旗舰店审核信息

您可以根据点一下传动齿轮标志并依照提醒撤消已准许版本号的方案。

亚马逊官网全文详细信息：

Create and schedule Store versions

You can create multiple versions of your Store and schedule them to run during specific periods of time.

Versioning and scheduling Stores is available when you have an approved Store. If you're creating a Store for the first time, see how tocreate your Store.

To create a new version of an existing Store and schedule it:

Click theVersiondrop-down menu at the top of the page.

ClickCreate new version.

Enter a name for the new version.

Select an existing version to use as a starting point for the new version.

Note:The existing version won’t be affected.

ClickCreate version.

Wait until the new version is created.

ClickEdit nowto make changes on the new version. Learn aboutediting Stores

When you’re done editing, clickSubmit for publishingon the top-right corner.

Note:The new version will be reviewed. This process can take up to 24 hours. Learn aboutStores moderation

Select the start and end date for your new version.

ClickSubmit.

Note:

You’ll always have one live version of your Store that has no end date.

When you create a new version with an end date, it will override the version with no end date for the duration of the new version. You can’t have two or more versions with end dates that overlap.

If you wish to create a new version with no end date, it will override your existing version with no end date based on the start date you select.

To see the schedule of your live, approved, and scheduled Stores, clickShow dates of current versions.

To view the status, cancel the scheduling, or delete a version:

Click theVersiondrop-down menu at the top of the page.

Click the gear icon on the version you want to modify.

Apply and confirm your changes.

To modify a scheduled or live version:

Select the version you want to modify.

Click on any element that you want to modify.

On the pop-up window, select whether you’d like to copy your version to create a new version, or cancel the scheduling and edit the existing version. For versions with no end date, you can only copy to a new version.

Note:

Modifying or rescheduling an approved version will require you to create a new version and submit again for approval. You can use the copy version feature to start the process. Learn aboutStores moderation

You can cancel scheduling of an approved version by clicking on the gear icon and following prompts.

文章正文：亚马逊官方网址