亚马逊提供哪些类型的业务报告,点击查看详情亚马逊官方解答优惠券预算相关问题

亚马逊提供哪些类型的业务报告,点击查看详情亚马逊官方解答优惠券预算相关问题摘要

亚马逊提供哪些类型的业务报告？点击查看详情：业务报告个人卖家：此功能适用于参与专业销售计划的卖家。您可以在卖家账户的【数据报告】选项卡下找到“业务报告”。亚马逊提供以下类型的“业务报告”：销售控制面板、业务报告（按日期和按 ASIN）以及亚马逊亚马逊官方解答优惠券预算相关问题优惠券预算如何运作？您为优惠券设置的预算将分摊到以下费用中：您提供给买家的折扣的同等金额（单位：美元）亚马逊收取的兑换费（每次兑换收取 0.60 美元）让我们通过一个示例来看看预算的运作方式：假设您为

亚马逊提供哪些类型的业务报告？点击查看详情

业务报告

个人卖家：此功能适用于参与专业销售计划的卖家。

您可以在卖家账户的【数据报告】选项卡下找到“业务报告”。亚马逊提供以下类型的“业务报告”：销售控制面板、业务报告（按日期和按 ASIN）以及亚马逊销售指导。这些报告的数据通常最多可以保留两年。

“业务报告”部分提供多种报告。可供您使用的报告列在左侧的导航栏中。可供“业务报告”使用（但不可用于“销售仪表板”）的数据列位于导航栏的右侧。如要添加或删除列，请选择或取消选择相应的复选框。如果您没有看到右侧的导航栏，请将鼠标悬停在最右侧。点击标签为【列】的垂直选项卡，以显示列表。再次点击图柄可将其隐藏。

如要详细了解此信息对您业务的影响，请参阅使用业务报告获得销售成功。如要查看“业务报告”中使用的术语和定义，请参阅业务报告术语表。

注意：如果您使用卖家账户里所有可用的报告，您可能会发现一些差异。这是因为各种报告的数据都是围绕指定报告执行的服务而定。与实时数据相比，“业务报告”会延迟 24 小时。了解更多信息。

亚马逊企业采购商城卖家

您可以通过“业务报告”查看企业买家的数据。您可以按商城汇总、企业买家和非企业买家进行筛选，还可以向业务报告添加新列，按日期和按 ASIN 显示企业买家的销售和流量详情。有关其他详情，请参阅下方的销售控制面板、按日期、按 ASIN和其他业务报告。

亚马逊官网原文详情：

Business Reports

Individual sellers:This feature is available to sellers with aProfessional selling plan.

You can findBusiness Reportsunder theReportstab in your seller account. The following types of Business Reports are available: Sales Dashboard, Business Reports by Date, and Business Reports by ASIN. Data for these reports is generally available for up to two years.

The Business Reports section offers a variety of reports. Available reports are listed in the left navigation bar. Available data columns for Business Reports (but not for the Sales Dashboard) are in the right navigation bar. To add or remove columns, select or deselect the corresponding check boxes. If you do not see the right navigation bar, mouse over to the far right. Click the vertical tab labeledColumnsto keep the list visible. Click the handle again to hide it.

To learn more about what report data means for your business, seeSales success using Business Reports. To view terms and definitions used throughout Business Reports, seeBusiness Reports glossary.

Note:If you use all of the reports that are available across your seller account, you might notice discrepancies across the different report types. Discrepancies are due to the way data is pivoted and based on the purpose of the report. Business Reports will have a lag of 24 hours when compared to the real-time data.Learn more.

Amazon Business Seller Program

Business Reports allows you to look at data for business buyers. You can filter byMarketplace total,Business buyersandNon-business buyers. Add new columns to show business buyer sales and traffic detail by date and ASIN. For additional details, see theSales DashboardandOther types of Business Reportsbelow.

文章来源：亚马逊官方网站

亚马逊官方解答优惠券预算相关问题

优惠券预算如何运作？

您为优惠券设置的预算将分摊到以下费用中：

您提供给买家的折扣的同等金额（单位：美元）

亚马逊收取的兑换费（每次兑换收取 0.60 美元）

让我们通过一个示例来看看预算的运作方式：假设您为价值 25.00 美元的商品提供 4.00 美元的优惠券。推出优惠券的第一天，有 50 名买家兑换了优惠券（在领取优优惠券后购买了符合条件的商品）。您在这些交易中的成本计算如下：

（您提供的折扣的同等金额 [单位：美元] * 兑换次数）+（兑换费 * 兑换次数）

（4.00 美元 * 50）+（0.60 美元 * 50）= 200 美元 + 30 美元 = 230 美元

根据买家对您的优惠券的兑换情况，您的预算在第二天将会减少 230 美元。当预算使用率达到 80% 时，我们会将您的优惠券下线。

如何设置有效预算

有效预算包括您的优惠券在设定的期限内生成的买家需求成本。例如，如果某种商品在没有优惠券的情况下每天平均售出 20 件，而您想要为该商品设置 5 美元折扣的优惠券，为期 10 天，则您应设置的最低预算为：（天数 x 日均商品销量）x（折扣金额 + 兑换费）。在本示例中为 (10 x 20) x (5.60)。您的最低预算应为 1,120 美元。

避免为折扣 80% 或 35 美元等高折扣优惠券创建低预算（低于 500 美元）。为高折扣创建低预算将会造成您的预算在几小时内迅速到期，从而导致只有少数买家能够看到并领取您的优惠券。

为什么我的支出高于预算？

当预算使用率达到 80% 时，我们会将您的优惠券下线，然后分配剩余的 20% 应对已经领取优惠券的买家的兑换。为使买家获得最佳的优惠券体验，我们允许他们在禁用优惠券发现功能后约 30 分钟内兑换优惠券。如果您预算的 20% 低于买家在这 30 分钟内的兑换金额，您可能会看到支出超过预算。如果预算金额较高，支出超过预算的风险会降低。对于 $10,000 以下的预算，支出超过预算的金额可能高达预算的 15%（或更多）。

亚马逊官网原文详情：

How do coupon budgets work?

The budget you set for your coupon will be shared among the following costs:

USD equivalent of the discount you are offering to customers.

Redemption fees ($0.60 for every redemption) charged by Amazon.

Example: you are offering a $4.00 coupon on a $25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(USD equivalent of the discount you are offering x number of redemptions) + (redemption fees x number of redemptions)

($4.00 x 50) + ($0.60 x 50) = $200 + $30 = $230

Your budget will be depleted by $230 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized

How to set up efficient budgets

An efficient budget covers the cost of the customer demand that your coupon generates, for the duration that you set. For example, if a product is selling an average of 20 units per day without a coupon, and you want to run a $5 off coupon for 10 days for this product, the minimum budget you set should be: (number of days x number of average daily units) x (discount amount + redemption fee). In this example (10 x 20) x (5.60). $1,120 should be your minimum budget.

Avoid creating low budgets (less than $500) for deep discount coupons such as 80% off or $35 off. Low budgets for high discounts will cause your budget to expire rapidly in a couple of hours. As a result, only a handful of customers will be able to see and interact with your coupon.

Why is my spend higher than my budget?

We take your coupon offline when the budget is 80% utilized, and we allocate the remaining 20% to cover for possible redemptions from customers who have already clipped the coupon. For customers to have the best experience with coupons, we allow them to redeem coupons for a window of approximately 30 minutes after we disable the discovery of a coupon.

If 20% of your budget doesn't cover the customer redemptions in this 30 minute window, you might see your spend exceed your budget. The risk of your spend overshooting your budget decreases for higher budget amounts.For budgets under $10,000, you might expect a spend overshoot up to 15% (or more) of your budget.

文章来源：亚马逊官方网站