亚马逊卖家如何使用业务报告获得销售成功,点击查看指南亚马逊翻新商品发布指南，请查收！

亚马逊卖家如何使用业务报告获得销售成功,点击查看指南亚马逊翻新商品发布指南，请查收！摘要

亚马逊卖家如何使用业务报告获得销售成功？点击查看指南：使用业务报告获得销售成功业务报告中的“销售和流量时间”报告包含三种重要的信息，即：流量、购买按钮赢得率和转化率。您可以利用这些信息提高在亚马逊上的销量。流量流量评估的是买家搜索频率最高的商品。商品获得亚马逊翻新商品发布指南，请查收！亚马逊翻新商品发布指南如何创建翻新商品 ASIN在您的卖家平台账户中，选择“目录”>“添加新商品”。点击“我要添加经认证的翻新商品”。此链接仅在您是经批准的翻新商品卖家时显示。输入将作为翻新商品

亚马逊卖家如何使用业务报告获得销售成功？点击查看指南

使用业务报告获得销售成功

业务报告中的“销售和流量时间”报告包含三种重要的信息，即：流量、购买按钮赢得率和转化率。您可以利用这些信息提高在亚马逊上的销量。

流量

流量评估的是买家搜索频率最高的商品。商品获得的浏览时间越长，页面浏览量越高，其搜索频率也就越高。有关提高商品流量的详情，请参阅提升销量。

购买按钮赢得率

此百分比指的是当买家在浏览详情页面时，您的商品得到推荐的频率。赢得“购买按钮”的卖家将有更大的几率达成交易。有关更多信息，请参阅购买按钮如何运作。

转化率

转化率评估的是您让买家将商品添加到购物车的有效程度。要提高转化率，您需要站在买家的角度思考问题。提供买家做出购买决策所需的全部信息。

提供完整的商品内容：完整且具有描述性的商品内容可以让买家在做决定时掌握充分的信息。有关更多信息，请参阅完善商品详情。

利用促销活动：促销活动对买家有很大吸引力。利用 ［ 免费配送 ］ 等促销活动来提高转化率。有关更多信息，请参阅促销。

提供高质量图片：图片有助于您销售商品。为每件商品提供图片。有关更多信息，请参阅准备商品图片。

鼓励买家评论商品：买家商品评论有利于提升转化率，因为买家们很重视其他买家的意见。当您征求买家反馈时，您可以请求对方提供商品评论。

亚马逊官网原文详情：

Sales success using business reports

The Sales and Traffic Time reports inBusiness Reportscontain important types of information that can help you increase your sales on Amazon: traffic, Buy Box percentage, and conversion.

Traffic

Traffic measures which products customers are discovering most frequently. Products with higher session and page view numbers are being found most frequently. For details on increasing traffic to your products, seeIncreasing Sales.

Buy Box Percentage

This percentage indicates how frequently your offer is featured when a customer views the detail page. Sellers who win the Buy Box have a greater chance of gaining the sale. For more information, seeHow the Buy Box works.

Conversion

Conversion measures how effective you are at convincing a customer to add your product to their shopping cart. To increase conversion, you need to think like a customer. Provide all the information they need to make a purchase decision:

Provide complete product content:Thorough and descriptive product content gives customers enough information to make a decision. For more information, seeImprove product details.

Use promotions:Promotions are incentives to customers. Leverage promotions like "Free Shipping" to increase conversion. For more information, seePromotions.

Provide high quality images:Pictures sell products. Provide an image for every product. For more information, seePrepare Product Images.

Encourage product reviews:Customer product reviews can drive conversion because customers value the opinion of other customers. When you request customer feedback, you can include a request for product reviews.

文章来源：亚马逊官方网站

亚马逊翻新商品发布指南，请查收！

亚马逊翻新商品发布指南

如何创建翻新商品 ASIN

在您的卖家平台账户中，选择“目录”>“添加新商品”。

点击“我要添加经认证的翻新商品”。

此链接仅在您是经批准的翻新商品卖家时显示。

输入将作为翻新商品提供的商品的新品等价物 ASIN。

如果尚不存在现有的翻新商品 ASIN，系统将提示您选择添加：

请记住，翻新商品 ASIN 的价格必须比新品等价物的价格低至少 5%。

库存数量

价格

SKU，用于您内部记帐。

UPC，不能与新品的 UPC 相同。

选择“创建翻新商品 ASIN”。

如果您无法在亚马逊上找到新品等价物，则需要从头创建您的 ASIN。

在您的卖家平台账户中，选择“目录”>“添加新商品”。

点击“我要添加未在亚马逊上销售的新商品”。

选择最适合您的商品的分类，然后向下浏览，直至看到“选择分类”按钮。

输入所有必要信息。

对于商品名称，您必须在末尾添加“（翻新商品）”。示例： Nikon Coolpix S7000 Wi-Fi 数码相机（翻新商品）。

状况必须为“新品”。

添加所有必填信息后，您将能够选择“保存并完成”。

我们的团队将确保这些新创建的 ASIN 在 5 个工作日内添加到翻新商品目录中。

为什么我无法在亚马逊翻新商品上发布我的商品？

您必须获得批准才能销售翻新商品。如果您想申请销售翻新商品，请参阅亚马逊翻新商品帮助页面，了解有关批准流程的信息。

如果您已获得批准但仍无法销售商品，可以联系亚马逊翻新商品销售伙伴支持。

翻新商品发布指南

为了提供最佳买家体验，除了亚马逊服务商业解决方案协议中的所有发布要求外，我们希望所有翻新商品 ASIN 均遵循以下发布指南：

所有 ASIN 在商品名称的末尾必须有“（翻新）”。例如，Nikon Coolpix S7000 Wi-Fi 数码相机（翻新商品）。

所有翻新商品 ASIN 必须以新商品的 5% 或更高折扣发布。这是为了遵守亚马逊商城公平定价政策。

所有图片都必须符合亚马逊商品图片要求。

请勿使用您的卖家名称作为品牌或制造商，除非您的商品是自有品牌商品。

请勿在商品名称、描述或要点中提及保修。

所有 ASIN 都应遵守亚马逊商品详情页面规则。

如果您有其他问题，请在卖家平台的“联系我们”中联系翻新商品销售伙伴支持。

翻新商品定价

根据翻新商品重新定价规则，您可以自动调整库存中翻新 SKU 的价格。您可以使用常规自动定价规则调整为相关的新品等价物推荐报价。此外，设置翻新商品重新定价规则将提高或降低您的商品价格，以响应与翻新商品版本相对应的新品 ASIN。如此一来，如果商品的新品版本价格下降，您的商品价格将调整为保持比新品等价物 ASIN 上的对应推荐报价低 5%。

在您的卖家平台账户的【定价】选项卡下，选择【自动定价】，然后点击【创建自定义定价规则】按钮。

从创建自定义定价规则屏幕上，选择翻新商品定价规则类型并为其指定名称，然后选择将激活该规则的商城。

接下来，定义定价规则的参数：

您的翻新商品 ASIN 的价格应始终比新品 ASIN 低至少 5%。在第一部分，您可以指定将您的 SKU 重新定价为比新品低特定金额或特定百分比。如果没有任何新品 ASIN 与您的翻新商品 ASIN 相对应，则这一部分规则将被忽略。

您还可以根据对同一翻新商品 ASIN 所做的其他报价，对您的 SKU 进行重新定价。您可以比推荐报价低或高一定的百分比或金额，或者与推荐报价一致。

当您输入每个条目时，底部的规则一览将随着您的选择进行更新。

规则参数的第三部分将允许您选择与您的商品价格进行比较的报价类型和状况。

最后，请告知亚马逊，当您的商品价格在其他位置更新时是否暂停此规则。

对规则的定义方式感到满意后，请点击【将此规则保存到亚马逊】按钮。

创建翻新商品定价规则后，请参阅将 SKU 添加到定价规则。

亚马逊官网原文详情：

Amazon Renewed Listing Guide

How to create a Renewed ASIN

In your Seller Central account, select Catalog > Add a Product.

Click on “I’m adding a certified refurbished product”.

This link will only appear if you are an approved Renewed Seller.

Enter the New equivalent ASIN of the item you will be offering as Renewed.

If there is not an already existing Renewed ASIN you will be prompted to optionally add:

Keep in mind Renewed ASINs must be priced 5% less or more than the new equivalent.

Inventory Quantity

Price

SKU, for your internal bookkeeping.

UPC, cannot be the same UPC as the new item.

Select Create Renewed ASIN.

If you are unable to locate a New equivalent on Amazon, you will need to create your ASIN from scratch.

In your Seller Central account, select Catalog >Add a Product.

Click on “I’m adding a product not sold on Amazon”.

Select the category that best fits your item and drill down until you receive a “Select Category” button.

Enter all necessary information.

For your title you must add (Renewed) at the end. Example: Nikon Coolpix S7000 Wi-Fi Digital Camera (Renewed).

Your condition type must be “New”.

Once all required information is added you will be able to select “Save and Finish”.

Our team will ensure these newly created ASINs are added to the Renewed catalog within 5 business days.

Why am I not able to list my products on Amazon Renewed?

You must be approved to sell Renewed products. If you would like to apply to sell Renewed items please see theAmazon RenewedHelp Page for information on the approval process.

If you are approved, and still unable to sell, you can contact Amazon Renewed Seller Support.

Renewed Listing Guidelines

For the best customer experience we expect all Renewed ASINs to follow the below listing guidelines in addition to all listing requirements in theAmazon Services Business Solutions Agreement:

All ASINs must have (Renewed) at the end of the title. For example, Nikon Coolpix S7000 Wi-Fi Digital Camera (Renewed).

All Renewed ASINs must be listed at a 5% or more discount than its new counterpart. This is to remain in compliance withAmazon Marketplace Fair Pricing Policy.

All images must be adhering toAmazon Product Image Requirements

Do not use your seller name as the Brand or Manufacturer, unless your product is a Private Label.

Do not mention warranties in your title, descriptions or bullet points.

All ASINs should adhere toAmazon Product Detail Page Rules

If you have additional questions, contact Renewed Seller Support in Contact Us in Seller Central.

Renewed Pricing

Renewed repricing rule allows you to automatically adjust prices on the Renewed SKUs in your inventory. Your price can adjust to the relevant New Equivalent Featured Offer with a regular automated pricing rule. Additionally, setting a Renewed repricing rule will raise or lower your prices in response to the New ASIN that is mapped to the Renewed version. That way, if the new version of the product drops, your price will adjust to remain at least 5% lower than the corresponding featured offer on the New equivalent ASIN.

In your Seller Central account, chooseAutomate Pricingunder thePricingtab, and then click on theCreate a customized Pricing rulebutton.

From theCreate a customized Pricing rulescreen, select theRenewed pricing ruletype and give it a name, and choose the marketplaces where the rule will be active

Next, define the parameters of your pricing rule:

Your Renewed ASIN should always be priced at least 5% below the New ASIN. In the first section, you can specify to reprice your SKU by a certain amount or percentage below New. If there is no New ASIN mapped to your Renewed ASIN, this part of the rule will be ignored.

You can also reprice your SKU in relation to other offers that are made on the same Renewed ASIN. You can stay below, above or match the Featured Offer by a certain percentage or amount.

As you make each entry, a rule summary at the bottom will be updated with your selections

The third section of the rule parameters will allow you to choose the types of offers and conditions that your prices will be compared against.

Finally, let Amazon know whether to pause this rule when your price is updated elsewhere.

After you are satisfied with how your rule is defined, click theSave this rule in Amazonbutton.

Once you have created a Renewed Pricing Rule, please seeAdd SKUs to a pricing rule

文章来源：亚马逊官方网站