亚马逊推广展示是什么,请看官方解释亚马逊为您解读箱包与旅行用品的变体关系

亚马逊推广展示是什么,请看官方解释亚马逊为您解读箱包与旅行用品的变体关系摘要

亚马逊推广展示是什么？请看官方解释：推广展示展示型推广让您能够吸引在亚马逊网站内外浏览的相关受众。展示型推广活动使用自动生成的展示广告素材，可以激发消费者的购买欲望，并且在外观和感觉上与亚马逊一致。根据您选择的定向选项，您的广告可以在亚亚马逊为您解读箱包与旅行用品的变体关系箱包与旅行用品的变体关系变体允许买家从单个详情页面中选择商品所需颜色和/或尺寸。这可为买家提供更简洁的购物体验。如果没有变体关系，则会单独发布商品的每个唯一尺寸和颜色组合，造成较差的买家体验。您也可以

亚马逊推广展示是什么？请看官方解释

推广展示

展示型推广让您能够吸引在亚马逊网站内外浏览的相关受众。

展示型推广活动使用自动生成的展示广告素材，可以激发消费者的购买欲望，并且在外观和感觉上与亚马逊一致。根据您选择的定向选项，您的广告可以在亚马逊桌面和移动设备上投放，展示在商品详情页和其他亚马逊页面上。您可以对广告进行配置，以便通过各种第三方出版商吸引亚马逊网站外的受众。我们使用品牌安全工具，帮助您将广告投放到合适的相关内容旁边的可靠广告位。当消费者点击您的广告时，他们将转到商品详情页。

商品缺货时，展示型推广广告将暂停。商品补货后，只要处于既定广告活动的时间范围内，广告活动就可以恢复开展状态。一般情况下，最多可能延迟 4 小时才能恢复。

展示型推广仅向品牌所有者卖家开放。了解如何注册您的品牌

广告活动报告显示商品推广和品牌推广的广告活动效果。

创建展示型推广活动以开始使用。

亚马逊官网原文详情：

Sponsored Display

Sponsored Display enables you to reach relevant audiences browsing both on and off Amazon.

Sponsored Display campaigns use auto-generated display creatives that help inspire purchase and have the familiar Amazon look and feel.Based on the targeting options you select, your ads can run on Amazon desktop and mobile, both on detail pages and across other Amazon pages. Your ads can be configured to reach audiences off Amazon across third- party publishers. We usebrand safety toolsto help deliver your ads to trustworthy placements next to appropriate and relevant content. When shoppers click your ads, they are directed to the product detail page.

Sponsored Display ads are paused when items go out of stock. Once the item is back in stock, the campaign will go back to a running state, as long as this happens within the set campaign flight. There could be a delay of (generally) up to four hours for this to happen.

Sponsored Display is only open to sellers who are brand owners.Learn how to register your brand

Campaign reporting shows campaign performance alongside Sponsored Products and Sponsored Brands.

Create a Sponsored Display campaignto get started.

文章来源：亚马逊官方网站

亚马逊为您解读箱包与旅行用品的变体关系

箱包与旅行用品的变体关系

变体允许买家从单个详情页面中选择商品所需颜色和/或尺寸。这可为买家提供更简洁的购物体验。如果没有变体关系，则会单独发布商品的每个唯一尺寸和颜色组合，造成较差的买家体验。

您也可以使用“检查我的文件”功能在库存文件中自动检测变体集。有关更多详情和支持的分类，请参见使用检查我的文件功能。

父项商品是买家通过搜索和浏览找到的商品。子项商品会在买家选择变体时显示。父项-子项商品关系是变体主题：尺寸、颜色或尺寸-颜色。

父项-子项关系有三个组成部分：

父项：不可购商品，显示在搜索结果中。

子项：与父项商品相关且随尺寸和/或颜色变化的可购商品。

变体主题：定义商品彼此之间的相关性：尺寸和/或颜色。

行李箱类别仅具有一个变体主题：颜色。

示例

父项：20’’ expandable Spinner子项：黑色 20’’ Expandable Spinner

何时使用变体关系

使用一个变体(颜色)

商品提供不同颜色选择（均码）

无变体

商品不提供不同颜色选择。

创建变体

为您的库存文件上传创建变体时，必须在这些必填字段中提供信息：

sku：商品 SKU。

百分比：定义商品是主商品的父项商品或子项（变体）。

parent-sku：如果商品是子项，请列出父项的 SKU。

relationship-type：如果商品是父项的子项（不同尺寸和/或颜色），请输入值“变体”。仅适用于子项商品。

variation-theme：父项商品产生差异的参数：尺寸、颜色或尺寸-颜色。父项和子项 SKU 的该字段的值必须相同。

如果您未能在任何必填字段中输入信息，Amazon.com 上可能会禁止显示您的报价。

必填项

充分描述每个子项商品，以便该项商品包含在浏览和搜索结果中。

在子项商品名称中包含尺寸和颜色。

使用 SKU 创建商品关系。

在库存上传文件或 XML 的父项 SKU 下方列出子项报价。

禁止

请勿为父项商品包含商品价格和数量值。

请勿在父项标题中包含尺寸或颜色。

请勿输入尺寸、颜色或尺寸-颜色之外的变体主题。

请勿将任何商品链接到不属于尺寸或颜色变体的父项商品。

XML 帮助

商品关系输入数据概览

商品关系输入数据示例

示例

亚马逊官网原文详情：

Variation Relationships for Luggage & Travel Accessories

Variations allow customers to choose the desired color and/or size of a product from a single detail page. This provides a cleaner customer buying experience. Without variation relationships, every unique size and color combination for a product would be listed separately, resulting in a poor customer experience.

You may also be able to use the Check My File feature to automatically detect variation sets in your inventory file. For details and supported categories, seeUsing the Check My Files Feature.

Learn how to properly set up your variation theme and product relationships.

The Parent product is the product that customers locate through search and browse. The Child product displays when a variation is selected by the buyer. The relationship of parent to child is the variation theme: size, color, or size- color.

There are three components to a Parent-Child relationship:

Parent:: Non-buyable products, displayed in search results.

Child: Buyable products related to a Parent product and varied by size, color, or both.

Variation theme: Defines how the products are related to each other: size, color, or both.

The Luggage category has only one variation Theme:Color.

Example

Parent: 20’’ expandable SpinnerChild: Black 20’’ Expandable Spinner

When to use variation relationships

Use Single Variations(Color)

The product is available in different colors ( one-size)

No Variations

The product has no different colors.

Creating variations

When creating variations for your inventory file upload, you must provide information in theserequiredfields:

sku: The item SKU.

parentage: Defines whether the product is a Parent product or a Child (variation) of the main product.

parent-sku: If the product is a Child, list the SKU of the Parent.

relationship-type: If the product is a Child (a different size, color, or both) of a Parent, enter the value "variation." For Child items only.

variation-theme: The parameter by which the Parent product may vary: size, color, or size-color. The value for this field should be the same for both the parent and child SKU.

If you fail to enter information into any of the required fields, your offer could be suppressed from display on Amazon.com.

Required

Fully describe each Child product so it will be included in browse and search results.

Include size and color to the Child product title.

Use SKUs to build relationships.

List the Child offers under the Parent SKU in your inventory upload files or XML.

Prohibited

Do not include price and quantity values for Parent products.

Do not include size or color in the Parent title.

Do not enter a variation theme other than size, color, or size-color.

Do not link any products to the Parent product that are not a variation of size or color.

XML Help

Relationships Feed Overview

Relationships Feed Example

Example

文章来源：亚马逊官方网站