亚马逊,亚马逊卖家收到刷单警告, 刷了? 没刷? 怎么申诉?

亚马逊,亚马逊卖家接到刷单警示, 刷了? 没刷? 如何申诉?具体内容

亚马逊,亚马逊卖家接到刷单警示, 刷了? 没刷? 如何申诉?文章正文

亚马逊刷单是一条高压电线,可是卖家为了更好地迅速推品,一直和亚马逊玩躲猫猫游戏

你出警示,我申诉根据，然后刷

你删listing, 我变个身，换ASIN刷

你删评，我找几十个服务商，过千单送测

你关账户，开了个他几十个，然后刷

2021年，亚马逊因刷单问题关掉几万家店面，立即连知名品牌一块封，这下完全把我等你卖家搞怕了。

可是我发现，近期或是有小孩子找我聊发牢骚，账户由于刷单被封号了，我也是无奈，如今还敢刷吗？

有人说服务商确保，資源靠谱？在亚马逊的高新科技眼前，热销们都害怕确保自身不容易被抓，服务商受之有愧，靠嘴确保？

图片出处： 亚马逊审批精英团队邮件发送截屏

还有一些是没刷，也接到警示了，好在人很少。依据这二种状况，我便将我店面被封号申诉回家的工作经验，详细传出来，期待小伙伴们能救下账户

01

刷单怎么会被捉到

最先从买家视角，有下列缘故：

1) 买家换句话说买家账户职业做评测，经常刷。今日买卫生巾、电动充气泵，明日买残疾轮椅、婴儿尿不湿，后天性买情趣跳蛋、铁锹.乍一看，仿佛也没有什么问题，可是每一个客户在亚马逊的数据库查询里，都是会根据选购商品，产生一个智能化的肖像，而这一经常做评测，什么都买的买家，难以根据数据建模，产生一个一切正常的智能化角色。反推一下，这一买家毫无疑问有什么问题

2) 买家账户留评率远远高于一切正常水准。每一个买家在亚马逊服务平台的姿势都是会被搜集到数据库查询去剖析，他人下十单才很有可能留评1-2单，你下10单，留9单，还全是5星五星好评，你是造物主派给卖家的天使之咩？！

3) 服务商大批量申请注册买家帐户，应用自繁号，盗黑卡提交订单评测。这类账户，大概率会碰到亚马逊检验，规定认证。想根据认证，必须耗费比再次微信养号还需要高。服务商当然不容易再次养，因此有一些自繁号，评测之后，赶快上评，碰到亚马逊认证，立即丢掉不管了。

在亚马逊这里来看，假如超出一定限期，这一号还不可以根据认证，亚马逊会判断账户有什么问题，立即撸空这一买家账户的评价。这也就造成，亚马逊尽管没捉到你刷单，可是你的评价被撸掉了，便是由于买家账户去世了

4) 卖家用同一批买家账户评测，有一个卖家被捉到，有可能订单信息关系，造成被捉到。服务商、评测买家就这些，卖家们用来用去，重合应用的几率很高，以亚马逊的方式，把握住祖父，弄出8个葫芦兄弟，或是易如反掌的

5) 服务商数据泄漏。这一搜一下新闻报道就知道，大中型服务商数据库泄露，造成很多卖家被标识。

次之从卖家视角，有下列缘故：

1） 订单数出现异常。很多刷单，不刷就掉，刷了就上来，有时送测送不出去订单数就少，掉到几百名，有时送测多了，忽然冲过小项前10，数据信息极为出现异常

2） 总流量出现异常，跟上面一样

3） 卖家订单信息留评率出现异常。留评率一般要调节在1%上下，新产品开单少，有卖家不舍得耗费，放下去的订单规定所有留评，新产品开单又少。留评率一下子就很高，一段时间稀释液不上，留评率仍在升高，帐户风险性就高了

02

接到警示先自纠自查

1） 确定自身过单，梳理评测运单号，相匹配评价连接，准备好微信聊天记录截屏，服务商信息内容（这一可以按照必须制做，虚虚实实就可以）

2） 确定自身没刷，检验单量是不是出现异常，查验总流量是不是出现异常。后台管理导订单信息表格、广告宣传表格，如果有分配站内营销、外站营销，要导出来表格，做为直接证据，申诉內容必须给予。

03

找可靠服务商做帐户常规体检

被亚马逊抓到刷单，发过来警示之后，一定别着急立刻申诉。第一次申诉很重要，盲目跟风申诉，很可能由于递交的直接证据不充足，被亚马逊审批精英团队打回家，多次挨打回家，帐户回家的几率会减少许多。

最好是的作法是，找可靠服务商做帐户常规体检，体检內容会立即对你说，你的帐户什么订单信息被标识为刷单，是哪个ASIN，在什么日期被标记的。申诉的情况下，必须把这种內容装进去，通常一次就过去了

下面的图是刷单后，服务商做的帐户常规体检內容

图片出处：跨境电商专业知识汇

04

要怎么写申诉

A． 确定没刷单，申诉考试大纲

1） 比赛表明亚马逊店面材料信息内容

2） 叙述我申诉的是亚马逊卖家帐户Shua单别关闭问题，有利于亚马逊审批精英团队精准定位

3） 表述亚马逊觉得我刷单的缘故。

把任何的定单都在线下载出去，找到是不是有出现异常订单信息，从提交订单量、下单次数看，猜想是不是这种开启亚马逊审批。剖析恶意差评订单数波动的时间范围，看能否有实际操作营销、减价、外站主题活动、广告宣传增加，造成销售量疯涨，把剖析和汇报添加进去。

2）表述全部的订单信息全是真正订单信息，并放入证明材料

最先，全部的商品全是FBA派送，非虚报订单信息。第二，商品花了多少钱宣传费，出了几个单，这一商品的主要是靠广告宣传推出来的。第三，营销营销推广干了什么，从何时逐渐做，出了是多少订单信息，

3）如何避免之后再次发生这个问题

最先，是遵循亚马逊的要求。次之，所有应用FBA的服务项目。最终，我能再次增加广告宣传资金投入，将来的一年推广费用多少钱，这一标值你能编一个。网站内部外站活动计划什么，预估耗费是多少，开单是多少

B． 确定刷单，申诉考试大纲

1） 比赛表明亚马逊店面材料信息内容

2）叙述自身申诉的是亚马逊帐户因S单被关闭问题，有利于亚马逊审批精英团队精准定位

3）论述自身为何Shua 单，可以推卸责任，大伙儿自个充分发挥，尽可能甩的好看点，不必都甩一个缘故头顶，审批工作人员每日看那么多申诉，并不是吃干饭的

4） 关键：口供找谁S单的，shua了什么单 。这一姿势至关重要（虚虚实实就可以）

要是没有这种內容，或是口供的不足多，下面很有可能就需要二次申诉，三次申诉了，帐户申诉回家的概率大幅度降低

5）处理对策。给的措施要及时，而且要量化分析。

什么叫量化，例如你分配人给员工技能培训，那说起出去你几月哪天分配的，安排了多少人，请的学习培训老师到底是谁，有怎样的经验，为何他学习培训就能避免你们企业有些人再次S单，学习培训的短视频是否有，相片是否有，学习培训后，有几个了解了，理解之后，是否有意见反馈，反馈了，是否有产生条款，规章制度，会如何执行这种条款规章制度。

05

刷单申诉模版合辑

Tips: 得出的模版是招数，是构思，是架构，请大伙儿自己充分发挥，假如立即照搬，很有可能会造成账户关系，俺回绝承担，众所周知！！！

1） 确定未刷单，申诉模版

Dear Amazon Seller Performance Team,

This is an Amazon seller of xxxxx in the US.

Seller Name：xxxxxx

Merchant Token：xxxxxx

Tele：xxxxxx

Date: xxxxxx

Issue: We received a policy warning that may offeredcompensation for Customer Reviews.

However after careful inspection, we found that thismay be a mistake by the Amazon review team. we did not violate Amazon’s policyand offer compensation for customer reviews.

1. Root Cause of the Issue:

- Method: We have offered compensation in exchange forcreating reviews

- Detail Description:

A) I downloaded all the orders in the Amazonseller account, and found out a person's multiple purchase records. It may bethat the customer's purchase behavior is marked as abnormal.

Thecustomer information is as follows:

ordernumber : xxxx

orderinformation: xxxx

customerpayment information: xxxx

B) Recently, our company has developed a newproduct. After the price has been reduced, the unit volume has increasedrapidly, which may trigger the review.

Beforeprice reduction: time period is xx-xx, order is 10/day

Theprice reduction time period is: 11/1-19/1, the order is 50/day

Pleasecheck the attachment report. (File name: XXXX)

...

C) All my products are delivered by FBA, whichare real purchases, and there are no fake orders

D) After we sell the new product (ASIN: xxxxx),I activate Sponsored advertisements. The product orders mainly rely onadvertising promotion. From XXX time to XXX time, XXX advertising fees arespent, and XXX orders are placed. Please check the attached advertisement orderreport I downloaded.

Pleasecheck the attachment report. (File name: XXXX)

E) After we sell the new product (ASIN: xxxxx),I contacted the XXX platform and did off-site promotion. From XXX time to xxxtime, it took XXX advertisements and XXX orders. Please check the attachedreport on off-site promotion orders.

Pleasecheck the attachment report. (File name: XXXX)

2. Description of steps you have taken to prevent productreview manipulation within your organization and how this will prevent futureviolations.

A) We will strictly abide by Amazon'spolicies, and invite operation managers with 5 years of Amazon operationexperience every week to give employees Amazon policy training to ensure thatevery employee is proficient in Amazon policies

B) We will keep Amazon FBA service to providefast shipping and better shopping experience for all of our customers. At thesame time, we will cooperate with strong and reliable logistic company todecrease any defective items during the delivery to Amazon Warehouse.

C) I will continue to increase advertisinginvestment. The advertising budget for the next year is $50000. We will applythe Best deal and lighting deal to promote our products, we will also work withother deals site to products, such as: slickdeals, kinja, Hip2save, VIPON

Thank you so much for your time, please give us achance to serve our customer again. If any other information is necessary,please let us know.

Best regards

XXXXx

2） 的确刷单被抓，模板一：

Dear Amazon Seller Performance Team,

This is an Amazon seller of xxxxx in the US.

Seller Name：xxxxxx

Merchant Token：xxxxxx

Tele：xxxxxx

Date: xxxxxx

Issue: We received a policy warning that may offeredcompensation for Customer Reviews.

We are very sorry for the mistakes we made on someproducts this time. After receiving the policy warning email, we will focus onfinding the root cause and pay close attention to the Action Plan.

1. Root Cause of the Issue:

After we learned that there are third-party media inthe market that provide real reviews of buyers, we get in touch with each otherand conduct transactions.

- Method: We have offered compensation in exchange forcreating reviews

- Detail Description:

We started selling on Amazon in xxxx, but the Saleshas grown slowly. We learned a lot about increasing sales, sowe met agents whoprovided real reviews of buyers. At this time, we have not realized that thisbehavior has violated Amazon's policies. We trade with agents. The transactioncontent is that the agent assists us in finding buyers interested in theproduct. We provide the product for free, and then the buyer leaves their ownexperience of using the product.

Now we want to apologize for this action, we haverealized that this is a wrong approach and have already stopped all theirregularities actions to get reviews.

A). We would like to provide detail information of thethird-party training media and review agents for your reference:

1) Name: xxx

Contact Number: xxx

2) Name: xxx

Wechat ID: xxx

3) Name: xxx

Wechat ID: xxx

…

B). We have attached some of the screenshots which showthe chatting history and the bank transaction between us and the review agents.

Please see below:

Picture 1

Picture 2

Picture 3

…

C). Involved Order Numbers:

订单号 1

订单号2

订单号3

…

D). Review link

连接1

链接2

连接3

…

2. Description of steps you have taken to prevent productreview manipulation within your organization and how this will prevent futureviolations.

A) We stopped all cooperation with agents and will notcontact any review agents in the future. For the order which have been placed,we will not ask for any review.

B) Check all of our product`s listing to see if therestill have prohibited reviews left, if yes, we will remove them and correct allthe error that violates Amazon's rules immediately.

C) Instead of using the inappropriate way to sendafter sales email to our customer, we will provide more specific userguideline, technical support, customer return service.

D) We will continuous focus on improve our product`squality, to bring the best experience to our customer, and we only accept theoriginal review from the real customers.

E) To build a health seller community, we also canreport any action which is violating the Amazon`s rule.

F) We will be meeting this week to study Amazon'spolicies carefully. We will strictly notify every employee of what is prohibited

G) We will focus on product development in the futurein order to make competitive product to our customers. The only way to win themarket is to create the best product which meets the requirement of customers.False behavior cannot get real customer satisfaction

We cherish the opportunity to sell on Amazon. It is along term project to our team. We work very hard and always place customersatisfaction to our top priority. Please believe after this incident that wewill not take the act of brushing order to accelerate the growth of sales andbreaking the official policy of Amazon. This is strictly prohibited. We willactively cooperate with Amazon and comply with Amazon policy.

Thank you so much for your time, please give us achance to serve our customer again. If any other information is necessary,please let us know.

Best regards

XXXXx

3） 确认刷单被封，模板二：

Dear Amazon Seller Performance Team,

This is an Amazon seller of xxxxx in the US.

Seller Name：xxxxxx

Merchant Token：xxxxxx

Tele：xxxxxx

Date: xxxxxx

Issue: We received a policy warning that may offeredcompensation for Customer Reviews.

Thank you very much for your time to let us know thatour seller account is investigated because it might violate Amazon's CommunityGuidelines recently. Any attempt to manipulate ratings, feedback, or reviews isprohibited. We are deeply realized that it is a very seriously wrong behaviorviolating Amazon policy. We have thoroughly review Amazon Customer Reviewspolicies and immediately correct any violating actions.

According to Amazon's kindly suggestions, we have madea complete and thorough investigation immediately regarding the problems. Beloware the information for your to review.

Due to expand our business, our company recruited somenew employees. However, Since we did not conduct systematic and effectiveAmazon policy training for new employees in time, a new employee made a mistakeand manipulated product reviews. This is forbidden.

Since the poor sales performance of the product, shewanted to get some good reviews to improve the list as soon as possible, so shesurfing the group for searching third party which can provide this service. shebrowsed and added some groups on Facebook on August 11, 2000.

Then personsnamed "(reviewer)" contacted her on August 12, 2000 and said thatthey are Italy review intermediary and can provide services to find morereviews of our products. Because she is new employee, she didn't know that thiskind of behavior was forbidden. She only wanted to get more reviews to improvethe quality of list. Therefore, she agreed to cooperate with them.

2. - Method: We have offered compensation in exchangefor creating reviews

- Detail Description:

They discussed the terms of cooperation and reached anagreement. Reviewer came to find buyers to get reviews, and our staff pays acommission of $10 for each review. And they have added Wechat eachother. you could check the attachment of the wechat screenshot.（微信截图）

She also contact intermediarys on WeChat group.

The name of the group: xxx

Intermediary 1 name: XXX

Wechat ID: XXXXx

Intermediary name: XXXXXX

Wechat ID: XXXXX

They discussed the terms of cooperation and reached anagreement. Xxx and xxx came to find a buyer for comments, and ourstaff paid a commission of $12 for each comment. you could check theattachment of their wechat screenshot.（截屏）

In addition, she contacted with the buyers of thenegative reviews, and some of buyers are agree with her to delete the negativereviews.

Involved Order Numbers:

订单号 1

订单号2

订单号3

。。。。。。。。。。

Review link

连接1

链接2

连接3

链接7

…

Please check our attachment ”Documentation from thirdparty”, which contains the chat history of Facebook and WeChat. We hope thatAmazon can delete all the reviews we have provided, and some reviews have beendeleted. We have deeply realized the mistakes and promised to never make themagain.

Now, we have profoundly reflected on this wrongbehavior. As mentioned above, inviting buyers to test our products forfree is a very wrong and stupid behavior. We should insist on providing a fullset of after-sales technical guidance and respecting the wishes of ourcustomers. We must not have any behavior that interferes with theirreview. The most important is that we cannot let them leave any reviews byletting them test our products for free. We have banned all stalls frompromoting our products and never leaving review from customers who get productfrom any other place.

So we solicit Amazon to remove these reviews to makeit fair.

3. A plan that explains howyou will prevent product review manipulation in the future

A) Strictly inspect all our listings.

Once we received the notification that our account isunder review, we checked whether all the other listings have the similarproblem immediately. All the related products have been double checked andguaranteed that all the reviews are normal. We promise that all the listingsdon’t have the similar problem now.

And we will never offer refund or other compensationto a reviewer in exchange for getting customers’ review.

B) Strengthen staff training.

We will enhance Amazon policy training for theemployees and make sure that every sales employees are clear about the detailedpolicies on Amazon. Meanwhile, we have invited some experienced people to trainour new sales employees until they master all the related knowledge regardingAmazon policies in order to avoid such mistakes caused by human factors. Inaddition, for the future business on Amazon, we will not only seek forexpanding the scale of sales on Amazon, but also make sure all the productscomply with the Amazon’s polices. We believe that we can do it better with aprofessional, skilled, and expanded sales team.

C) Improve our product quality and service.

All our products have been checked by professional QCteam to make sure that they are fully functional and as described. Meanwhile,we have strictly checked the supplier’s qualification. We timely change the supplierIf the they are not qualified. We deeply realize that what we should do is totry our best to provide our mutual customers with the premium products andsatisfactory after-sale service, rather than manipulate customer reviews.

D) We prohibit our staffs to find any reviews from anyother websites, such as Facebook. Once we found any staffs post anyadvertisement to invite reviews or feedback, our manager will delete theseadvertisement and will warn these staffs. We will encourage staffs to useAmazon's Early Reviewer Program and Vine plan to get more reviews. Throughthese plans, we can know customers' true opinions about our products so we canimprove ourselves accordingly.

E) We will encourage all staffs to focus on optimizingproduct listings, such as title, pictures, bullet points, and A designs. Atthe same time, we will encourage our staffs to use Amazon's advertisingcampaign to promote our products, such as Sponsored Products, Sponsored Brands,Sponsored Display, etc. Amazon website sponsor is very professional and useful.We encourage our staffs to watch and learn more advertisement videos.

F) If we found any other unknown people post ourproducts and publicize refund/product in exchange of reviews, we will report.If anyone contact us and said he/she is willing to leave us a good review forexchange of one product or refund, we will refuse and will report.

G) We will keep Amazon FBA service to provide fastshipping and better shopping experience for all of our customers. At the sametime, we will cooperate with strong and reliable logistic company to decreaseany defective items during the delivery to Amazon Warehouse.

H) For every order, we will send our after-sale emailto our customers that whether they have any questions and what we can do toassist them. Once there is any issue, we will try best to solve it soonest toavoid any dissatisfaction. Except necessary order fulfillment and relatedcustomer service, we will never send unsolicited emails.

I) We have registered our brand trademark, and we haveenrolled our brand on Amazon. We are sparing no efforts to be a great seller onAmazon and we do want to develop a long term business on Amazon. Our brand haverun our business on Amazon.co.uk honestly for over 3 years and we havereputation on Amazon.

With the above improvements, we have full confidencethat we can do it better and want to stay with Amazon’s business and growtogether. We sincerely hope that you can give us an opportunity again toimprove and we will use our actual action to reciprocate our customers’ trustto us. We will fully comply with Amazon rules and spare no efforts to providehigh quality products and great service for all Amazon customers.

Thank you very much for taking the time to review thisPOA, and we will exactly do as we planned.

Looking forward to hearing from you soon.

Best Regards

xxxx

大量投诉模板，可参照以往文章内容

史上最牛全亚马逊申诉模板(一)

史上最全亚马逊申诉模板(二)

amazon商品因安全隐患被下线

（来源于：跨境专业知识汇）

以上内容属创作者个人见解，不代表跨境跨境观点！文中经原作者受权转截，转载须经原作者受权允许。