亚马逊已经开放了lighting deals的申请，来分析总结下LD eligibility吧~

关于eligibility：
 
第一、是review的星级，也就是所谓的rating，rating虽然没有给出很明确的数据4以上是要的。
 
第二，那就是需要FBA配送了，非FBA配送能够入选推荐的情况几乎不可能。 
 
第三，就是产品的主图问题，产品的主图必须是白底。

lightning deal是秒杀（限时特价），因为具有时效性，所以最好尽快完成订单。
当秒杀可行的时候，你会看到：
1. 可以进行秒杀的商品
2. 会有一个状态栏，显示（在买家的购物车里、未完成的或者已完成的）交易的百分比
3. 还会有一个计时器，显示过了多长时间（从“你把秒杀的商品加入购物车”和“提出了一个促销价”这两件事算起）
4. 如果你的提出的促销价被接受了，那么你会看到一个“add to cart（加入购物车）”的按钮
注意：如果别人提出的促销价被接受了（而你的不行），那么你会看到一个“join waitlist（加入候补名单）”。
 

申请lightning deals 可以在后台菜单栏目advertising 项下drop-down menu 里面有一个lightning deals的选项，点进去就可以了

有相关的Lightning Deal Terms & Conditions可以蛮了解下
Lightning Deal promotional discounts (Lightning Deals) are short-time offers of items that may be deeply discounted and of limited availability.
Lightning Deals may only be applied to one unit of each product (unless otherwise stated).
Each Lightning Deal is subject to two time restrictions. The first restriction is for the overall Lightning Deal and is displayed with the specific Lightning Deal. The item must be added to the Cart before this time expires. The second restriction applies after a Lightning Deal item has been placed in the Cart and expires after a very limited time . Orders must be placed before the expiration of both time periods.
If all Lightning Deals have been claimed but not purchased and the offer has not expired, a limited number of customers may join a waitlist for a chance to purchase an item at a Lightning Deal discount. For more details see Join a Lightning Deal Waitlist. The waitlist will be active either until the Lightning Deal has sold out, the allocated waitlist places have been filled, or by 23:59 GMT on the promotion day.
A Lighting Deal must be redeemed by checking out through clicking the "Proceed to Checkout" button from your Shopping Cart. Using 1-Click to check out will prevent the Lightning Deal from applying to your purchase.
Lightning Deals appear under your promotional balance on the "Select a payment method" page.
Offer good while supplies last. A limited quantity of Lightning Deals are available per item. If supplies are still available after all of the Lightning Deals have been used, customers may purchase the item at its regular Amazon price.
Lightning Deals are nontransferable, not for resale, and not redeemable for cash.
Lightning Deals are good only for specific products featured..
Lightning Deals do not apply to shipping and handling or taxes.
If you return a product purchased using a Lightning Deal, your refund will equal the amount you paid for the product, subject to applicable refund policies.