运营实操,每周一篇·海外干货 | 每个红人都想在邮件中看到的10个点
实际操作，每周一篇·海外干货 | 每个红人都想在邮件中看到的10个点核心内容
实际操作，每周一篇·海外干货 | 每个红人都想在电子邮件中看到10文
现在亚马逊的流量是国王，但亚马逊平台很难触摸雨水和露水，特别是随着亚马逊广告流量成本的增加，越来越多的卖家关注站外的红色营销。
然而，许多做过海外网络名人营销的企业在联系网络名人时都有如此尴尬的场景：
1. 邮件发出很多封，却得不到网红回应。
2. 网络名人对你的产品/服务不感兴趣，Not interested”
3. 最初达成合作共识，然后联系消失的无影无踪
造成这种情况的主要原因是网络名人的邮件不专业！
每天，网络名人都会收到大量的合作电子邮件。他们只会选择一些感兴趣的电子邮件阅读。从电子邮件标题到标题再到文本，电子邮件写作的每一步都决定了网络名人是否愿意继续阅读。
sorftime在海外网站上发现一篇关于如何给网络名人写邮件的外国干货，原创翻译与大家分享，建议先收藏文章较长。
每个红人都想在邮件中看到10点
翻译： yanna
Follow these guidelines for a perfect first email to an influencer,from a smooth opening to a well-executed grab to a compelling close.
与红人联系的第一封信非常重要。这里将告诉你如何在一封好的红人联系信中开始一个自然和良好的开端，并正确把握红人的注意力和适当的强迫红人同意合作的方式和方法。
Look at the following email; it’s a cringe-worthy example of outreach at its very worst. But the mistakes it depicts,however exaggerated,are made every single day. Learn how to craft an outreach email worth responding to in our guide below.
让我们来看看这个不好的案例。类似的信件让红人看起来很不舒服，但毫不夸张地说，基本上每次都有类似的信件。让我们来看看联系红人时的一些好方法！
The Smooth Opening
自然开头
Subject: Join iAcquire’s Blogger Network
1. Use a straightforward subject line. This is inarguably one of the most important parts of equation. Just like a headline,your email subject should be short and to the point. Don’t be vague and informal. Make sure to mention your blog and what the opportunity is.
电子邮件的主题简单而直接。这是非常重要的，请记住这一点，就像标题一样简洁。不要有模糊和非正式的措辞。一定要提到你的博客（如果是博客联盟）和这个合作机会。
Hi [First Name]
2. Go easy on the greeting. The name of the game is simplicity. The reader should gloss over your hello without a thought. So no “Hey Lizzie!!” and no “Dear Mrs. Taylor.” When addressing an influencer,go with first name only,unless they refer to themselves on their blog as Mr.,Mrs.,Dr.,etc. Otherwise,there’s no need to bring titles into the game when you’re looking to open a comfortable back and forth line of communication.
邮件开始做一个简单的问候。如果你想有一个好的开始和回复，叫对方的名字要简单一点，不要用Hey Lizzie”，“Dear Mrs. Taylor，。当你联系红人时，你只需要使用她的名字（英语名字中的第一个单词），除非他们在博客中提到自己Mr. ,Mrs.,Dr.等等，否则就没必要这样称呼了。
My name is [First Name]. I’m the [Position] at iAcquire.
3. Introduce yourself. Present yourself in a similar,open manner so you two are on the same level. Tell them your first name,your title,and the company you work for. Link back to your site. Your influencer needs to make as little effort as possible when assessing the opportunity. Keep the effort barrier as low as possible.
自我介绍。以同样的方式介绍自己，这样你们俩就处于同一水平。告诉他们你的名字、职位头衔、公司名称和官方网站，这样红人就不必花更多的精力来调查你的情况。尽量减少红人了解你的情况的难度。
2014 is ramping up to be our biggest year yet and we’d like our blogand iAcquire’s blogger network to grow with us.
4. Tell them your goal. There’s no need to beat around the bush doling out compliments and talking vaguely about your brand’s goals. Get to the point quickly about what you’re looking to do. Do you have a campaign? Is your brand on a mission to expand its blogger network? Tell them that. As always keep things brief at one or two sentences max and link to the necessary content.
直接告诉他们你的目的是什么。没有必要绕圈子，谈论一些模糊的品牌目标，直接告诉他们你想做什么。你的活动计划是什么？你的品牌任务是成为一个博客联盟吗？但要注意，必须简化，最多使用1-2如有必要，句子也可以附上链接。
The GRAB
抓住红人的注意力
We’d like to offer you an exclusive position in that network.
look for ways to boost their reputation. look for ways to boost their reputation.
提出了一个有吸引力的激励措施。让他们有理由继续阅读。如果公司打算付费，用一句简单的话来说。如果你不打算付钱，想想如何让红人帮你免费推广。一个词可能会增加或降低红人对合作的兴趣。例如：叫他们Star Bloogers”而不是“contributors”,说“Exclusive Feature.”而不是”Q &A”. 如果他们没有物质报酬，他们必须想办法提高自己的声誉。
iAcquire strives to work with the brightest minds in content marketing. Considering the heavy hitting posts [Blog Name] is constantly producing—Monday’s [Post Name] really hit the nail on the head – we believe you would be the perfect fit for our blog.
6. Explain why they’re a good match. Give them a unique,researched reason why they should be working with you. Personalize,personalize,personalize. 90% of every outreach letter is a template. Every influential blogger knows that,so it’s up to you to make that last 10% punch. Show them that you’ve done your homework. Make a point to mention their blog by name. Compliment it,but only do so sincerely; anything less won’t land. Don’t say you think their blog is so well thought out. Take 10 minutes to look it over,then pick a specific post you genuinely like. Explain how it symbolizes the exact features you’re looking for in your campaign,your blogger network,etc. That one unique sentence will give the rest of your letter a chance.
告诉他们为什么选择她。给他们一个独特的答案，做好准备，为什么他们要和你合作。请不要使用模板。90%联系红人的信都是模板，一定要个性化，不要一样。每个红人其实都知道这些模板，所以努力做10%的人。向他们展示你为这次合作做了什么功课。说到他的博客，一定要发自内心的表扬，否则没有效果。不要一般夸博客写得好，花10分钟看完所有博客，然后选一个你真正喜欢的，告诉她你打算用这些点来应用你的推广活动，博客联盟中等。这种非模板句可以让红人对继续阅读感兴趣。
We’re not looking for a heavy commitment. All we would ask of you is a bi-monthly post on a subject of your choosing.
7. Lighten the extent of their involvement. Influencers are busy people. Explain as broadly as possible what it is you’re proposing,pointing out how easy and simple their task would be. Use the follow up email to dive into the details of the content creation process. All you need to say here is how quickly they’ll be able to hand over everything you need if you’re running a campaign,or how little they’ll need to do if they join your network.
简化了他们的推广工作量。红人很忙。首先，提出你自己的想法和建议，这表明合作非常简单。随后的电子邮件将详细说明活动的细节。你在这里只需要说的是，如果他们打算加入博客联盟，他们可以很快完成你需要的事情，只需要做很少的事情。
iAcquire currently has 5,134 Facebook likes and 2,969 Twitter followers and is eager to share the social love.
8. Highlight the benefits. Don’t just repeat your whopper incentive. If you have impressive traffic or social stats,name them all to the very last follower. If you’ve built the reputation of some megawatt influencers,name those connections. The influencer is also looking to grow their reputation and exposure. Make the benefits of the opportunity painfully clear.
突出合作的好处。不要只是重复你宏大的激励措施。如果你有良好的流量数据或社交统计数据，你甚至可以列出它，甚至列出最新的关注者名称。如果你与一些博客名人合作得很好，帮助他们提高声誉，你也可以列出这些名人博客。红人希望增加声誉和曝光率，并清楚地向他解释合作的好处。
The Closer
The deadline to accept our offer is Wednesday,January 15. Please let me know if you need further assets or more time to consider the offer.
9. Set a deadline.This time should not overlap with major holidays 。
设置截止日期。时间不应与主要节假日重合。
I look forward to speaking to you soon,
10. End it short and sweet. No long-winded sentences about your bright future together. Be concise and polite.
结论简短而温暖。简单而礼貌，不要用冗长的句子来解释合作后的光明明天。
Before Hitting Send…
发送前
Do a read through. Make sure you’re not using tired language. Skip the “amazing”– “ultimate” – “best.” Don’t repeat words,and don’t get too verbose. The email should be light,easy,and positive.
再读一遍，保证不用一些无用的词，比如amazing”– “ultimate” – “best. 不要重复单词，信件内容也不要太长。邮件应该简单、简单、积极。
Be sure to use language that makes the influencer feel special. They know they’re not the only ones being reached out to,but that doesn’t mean you need to point it out. Even if there will be many star features,many more bloggers being added to the network,etc.,avoid mentioning it. Focus on their single contribution.
确保红人认为这是一种特殊的语言。他们知道他不是你唯一联系的对象，但不要表现出来。不要说：在这次合作中会有很多其他的红人，博客作者也会加入进来。我们只谈论他的部分。
Take the email in,visually. It should look like an easy read. That means no thick paragraphs. Keep them short,4 lines maximum,and put spaces between each. The less cluttered,the better.
让电子邮件看起来舒适易读。如果没有大段，语言应该很短，最多4行，间距应该设置得当，越干净越好。
Triple check the template,and let another pair of eyes see it. Make sure the email is filled in properly. The number one quickest way to lose a reader,an opportunity,and a campaign is by a simple grammatical error. Every word counts.
再次检查电子邮件的内容，你也可以让其他人帮助再次检查。确保电子邮件的内容和正确的格式。一个简单的语法错误，误写单词可能会错过与红人合作的机会。
10点总结
1.邮件主题简单直接，表达目的。
2.问候自然，除非他们在博客中提到自己Mr. ,Mrs.,Dr.等待，否则直接
叫名(英语名字中的第一个字)。
3.自我介绍，最大程度降低红人了解你的成本。
4. 1-2句子清楚地说明了目的。
5.抛出有吸引力的激励措施。
6.针对不同的红人写有针对性的话，拒绝模板。
7.简要描述他需要做什么，并尽可能地表明合作很简单。
8.用事实案例支持与你合作后的好处。
9.设置适当的答案截止日期。
10.结局简洁礼貌。
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