索引产品,亚马逊卖家如何查看自己的产品是否被特定关键词索引？

亚马逊商家怎么查看自身的产品是不是被特殊关键词索引？具体内容

亚马逊商家怎么查看自身的产品是不是被特殊关键词索引？文章正文

亚马逊早已悄悄地将产品详情页后台管理关键词的较大可索引字符数改成250个。

据了解，先前商家一般可加上5000字符。而依据亚马逊发给商家的电子邮件表明，将产品详情页后台管理关键词的较大可索引字符数改成250个，置放次序并不重要，可以是随机性的。

下列是亚马逊support单位向用户上传的电子邮件全文：

Dear Seller,

Thank you for writing back to us and letting us know that the issue has been fixed when the keywords are shortened to no more than 250 characters.

Please be informed that I have contacted our concerned team and received a response stating that as the Search team is constantly working to improve the relevance of search results for our customers. This help our sellers too, since we can remove non-relevant products and let sellers compete with smaller result sets of only relevant items.

Our concerned team is running a project on this to help optimize our approach, and have not yet finalized any communication, but that is still in progress.

As of now this is working as designed, the system ignores any generic keywords over 250 bytes for all the categories including health and personal and beauty. In addition, we were also informed that our system do not do partial matching of Generic Keywords fields and it is unlikely that anyone will search for paragraphs of keywords in their entirety.

AS per the help seller can put 1000 characters but our system can index only 250 characters at maximum.

Please know that we currently do not have an option of indexing the keywords to more than 250 characters. I apologize if this policy doesn’t meet your business needs.

I do understand that this may help you for better buyer experience. However, at this time, this feature is not available for our sellers.

As to make sure that you are heard, I have passed your message to the Business team as a feedback, so they are aware of your interest.

As we continue to improve both our platform and our service, input from Sellers like you is valuable. I truly appreciate your suggestion as this is a great input for Amazon to work upon and this can actually be of great help to Sellers as well as Buyers.

If there are changes pertaining to this, Sellers will be notified via Seller Central. We encourage you to keep checking, as functionality is often refined over time.

We strive to make your selling experience on Amazon as eventful as possible and therefore we are willing to extend any help that you may need at any time.

I personally wish I was able to do a lot more in this regard however, as the Policies are determined by our Business team we at Seller Support would not be able to influence those decisions.

We wish you great success in your future endeavors. Have a wonderful day!

250个索引标识符限定对商家而言代表着哪些？

以上电子邮件內容说明，亚马逊将只索引产品详情页后台管理关键词的前250字符。这适用全部五个检索关键词栏（search term field），而此项更改最大的的作用取决于：

1、通用性关键词将被规范性，这代表着同样关键词不可以英文大小写、单复数的样式反复加上。

2、商家不用加上早已在文章标题、产品表明和主题风格关键词中早已发生的关键词。

3、无论是哪个类型，亚马逊的操作系统会全自动忽视超出250字符的一切通用性关键词。

4、亚马逊还将暂停对通用性关键词字段名开展一部分配对（partial matching），因为它觉得没人会检索一大段的关键词。

这代表着亚马逊的第三方买家必须十分掌握她们在产品详情页中采用的关键词。解释一下，250字符大概是40个字，这不是许多。因而，为了更好地在当然检索中出类拔萃，关键词科学研究和提升将比过去任何时刻都更为关键。

如何知道你的产品是不是能被特殊关键词索引？

有几种办法可以查询你的产品或对手的产品是不是能被特殊关键词索引到。这一全过程被称作反方向ASIN查看，第一种方式必须靠手动式。

1、手动式反方向ASIN查看

最先，假如你永远不知道一个产品的ASIN，请转至产品的宝贝详情。登录这一界面后，可以在URL中寻找10十位数的ASIN。下列iPhone切片器（apple slicer）的这种事例，它的ASIN是B00XTCERLE。

如今，转到搜索栏并黏贴你的ASIN，随后加上一个“ ”，再加上一个关键词来查验该产品是不是被索引。例如，假如想要知道这一iPhone切片器是不是能被关键词“slicer”索引，你只需将“B00XTCERLE slicer”放进搜索栏，随后按Enter键就可以。假如该ASIN被这一关键词索引了，则该产品便会在百度搜索网页页面上表明，要是没有被索引，例如我检索B00XTCERLE manzana，百度搜索网页页面便会表明：“你的检索‘B00XTCERLE manzana’沒有配对一切产品。”

你能对亚马逊上的一切产品应用这类反方向ASIN查看的方式。但这是一个查验产品是不是能被关键词索引的手动式方法，但它不容易让你给予一切新关键词。

2、应用软件来开展反方向ASIN查看

假如想要从反方向ASIN查看操作过程中获得其他信息，那麼你能应用Scope Google Chrome（谷歌游览器）的谷歌扩展程序。（https://www.sellerlabs.com/scope/）【点一下免费使用SellerLabs】一旦你加上了谷歌扩展程序并申请注册了方案（该专用工具给予了一个免费计划，每一个ASIN可以表明三个关键词），你也就可以逐渐科学研究了。

最先，转至要科学研究的亚马逊产品详情页，随后选择页面右下方的“Show Scope”。以iPhone切片器为例子，从上面可以见到，Scope为这一iPhone切片器展现了217个各种各样长尾关键词文件格式的关键词。你能依据关键词、最后一次更新時间、搜索指数、每回点一下竞价、自然排名和可能的销量查询結果。我们可以把核心放到搜索指数这一成绩上，由于大家都想要知道大部分消费者应用的检索关键词。随后，我们可以将关键词导出来到.csv文件中，删掉一切反复的內容。

此全过程可以展现你或你的竞争者的关键词排行，它还可以协助你逐渐提升后台管理关键词。

这也是个喜讯或是不好的消息？

这一升级对商家、消费者和亚马逊而言是积极主动的一步。为何那么说？ 由于这代表着亚马逊检索将造成大量有关的結果。商家遭遇的较大挑戰是，她们务必花大量時间提升当然和付钱检索的关键词。結果应当会是：更低的展现频次、但有更多的转换频次，由于消费者见到的是更为有关的百度搜索网页页面。（编译程序/跨境电商网 康杰炜）