亚马逊官方为您解读，何为因广告活动而产生的销售额（关于amason sp 广告费小问题）

amazon“广告活动组织”页面中的实际效果指标是怎样界定的（亚马逊平台怎样提升广告提高转换率）引言

amazon“广告活动组织”页面中的实际效果指标是怎样界定的？：销售业绩指标实际效果指标可在“广告活动组织”页面中或者根据在 Microsoft Excel、Google excel表和别的普遍excel表程序流程中采用的可在线下载汇报中得到。在“广告活动组织”中，您可以挑选表明今日、昨亚马逊平台怎样提升广告提高转换率亚马逊平台怎样运用amazon冠名赞助的广告来提升广告实际效果。在Amazon上开展竞争标价和提升广告，将有利于商家在市場上诸多目标群体中出类拔萃。持续公布主题活动，检测广告部位，有准备地设定价格，及其应用批量操作来简单化广告工作中，都有利于商家在节日市场销售中进一步提高转换率。

amazon“广告活动组织”页面中的实际效果指标是怎样界定的？

销售业绩指标

实际效果指标可在“广告活动组织”页面中或者根据在 Microsoft Excel、Google excel表和别的普遍excel表程序流程中采用的可在线下载汇报中得到。

在“广告活动组织”中，您可以挑选表明今日、昨日、这周迄今、上星期、本月迄今、上一个月、本年迄今、项目生命周期或自定日期范畴（适用近期 90 天这一时段）的指标。表明的指标中所包括的实际日期将表明为数据图表的 x 轴。

留意：“广告活动组织”中的指标每钟头会升级一次。添充销售额和 ACOS 数据信息必须长达 48 钟头，而且这种数据信息在“广告活动组织”的“昨日”主视图中很有可能并不详细。在这里主视图中，开支是预计值，很有可能在点一下产生后三天才升级，由于大家会认证您的点击流量。了解总流量认证

实际效果指标界定

费用预算

费用预算就是指您每日想要为广告主题活动耗费的均值额度。针对品牌推广，您还能够挑选为广告主题活动设定项目生命周期费用预算。了解费用预算

展现量

广告每展现一次即是一次展现。展现量指标就是指广告推广给客户的频次。大家为您给予每一个广告主题活动、广告组和目的的总展现量。

浏览量

消费者每点一下一次广告即是一次点一下。浏览量指标就是指广告被点一下的频次。大家为您给予每一个广告主题活动、广告组和目的的总点一下频次。

开支

产品广告的总点一下花费。大家给予每一个广告主题活动、广告组和目的的开支。

销售额

浏览量产生的产品总销售额。针对品牌推广，这还包含点一下您广告的消费者选购您知名品牌的产品（包含amazon和别的商家在您营销推广的知名品牌中市场销售的任何产品）产生的销售额。了解销售额

订单总数

消费者在点一下您广告后所下的amazon订单总数。针对商品推广，此总数包含amazon在 14 天内（针对经销商）和 7 天内（针对商家）卖出的推荐产品及其同知名品牌中别的产品（营销推广或者非营销推广）的订单总数，在其中不包括第三方商家的订单总数。针对品牌推广，此总数包含amazon和第三方商家在 14 天内卖出的推荐产品及其同知名品牌中的任何产品（营销推广或者非营销推广）的订单总数。针对创作者，您的 KDP 订单总数汇报将表明最后的订单量数据信息，这种数据信息很有可能与您在“广告活动组织”中见到的数据信息不一样。

您的订单总数指标最多很有可能必须 12 钟头才会升级。因而，“今日”日期范畴内的订单总数指标很有可能会延迟时间。大家建议等候全部订单量指标添充结束后再评定广告主题活动实际效果。支付不成功和 72 钟头内注销的订单都是会从订单总产量中删掉。了解销售额。

ACOS

广告投入产出比 (ACOS) 就是指广告开支占销售额的百分数（支出/总销售额 x 100）。了解 ACOS

ROAS

广告开支收益率 (ROAS) 相当于总销售额除于广告支出（广告产生的总销售额/广告支出）。了解 ROAS

Kindle 版规范化网页页面 (KENP) 阅读量

KENP 阅读量是针对 KDP 创作者的指标。此指标就是指从 Kindle Unlimited 和 Kindle 使用者阅览公共图书馆 (KOLL) 阅览书籍的消费者阅读文章的归功于商品推广主题活动的预估规范化页码。

点击量 (CTR)

查询并选择您广告的消费者总数占广告展现量的百分数，计算方式为浏览量除于展现量（浏览量/展现量）。

每一次点一下花费 (CPC)

为一次关键词价格付款的均值额度，计算方式为支出除于浏览量（开支/浏览量）。

“知名品牌新客户”订单总数

针对品牌推广，这也是指过去一年内初次购买知名品牌集团旗下产品的订单总数。了解品牌推广的“知名品牌新客户”指标

“知名品牌新客户”销售额

针对品牌推广，这也是指“知名品牌新客户”订单的总销售额（以本地贷币为企业）。了解品牌推广的“知名品牌新客户”指标

“知名品牌新客户”订单总数百分数

针对品牌推广，这也是指“知名品牌新客户”订单总数占订单数量的百分数。了解品牌推广的“知名品牌新客户”指标

“知名品牌新客户”销售额百分数

针对品牌推广，这也是指“知名品牌新客户”销售额占总销售额（以本地贷币为企业）的百分数。了解品牌推广的“知名品牌新客户”指标

售出产品总数

针对品牌推广，这也是指消费者在点一下您的广告后下发的amazon订单中包括的散件产品数量。了解市场销售归因于期

每一个订单的产品总数

针对品牌推广，这也是指消费者在点一下您的广告后下发的amazon订单中包括的均值产品总数。了解市场销售归因于期

每一个订单的销售额

针对品牌推广，这也是指消费者在点一下您的广告后下发的amazon订单的均值使用价值。了解市场销售归因于期

亚马逊官网全文详细信息：

Performance metrics

Performance metrics are available in the campaign manager interface and from reports that can be downloaded for use in Microsoft Excel, Google Spreadsheet, and other popular spreadsheet programs.

Available multi-language captions are best viewed in the Google Chrome browser.

In the campaign manager you have the option to display metrics for today, yesterday, week to date, last week, month to date, last month, year to date, lifetime, or customized (available for the last 90 days). The specific dates included in you displayed metrics are shown as the x-axis of the graph.

Note:The metrics in the campaign manager is updated every hour. Sales and ACOS data takes up to 48 hours to populate and might be incomplete in the "Yesterday" view in Campaign Manager. In this view Spend is an estimate and can be updated until three days after the click occurs, as we validate your click traffic.Learn more about traffic validation

Performance metrics definitions

Budget

Your budget is the average amount you are willing to spend on your campaign per day.For Sponsored Brands, you also have the option to set a lifetime budget for your campaign.Learn more about budgets

Impressions

An impression occurs whenever an ad is displayed. The impressions metric is a count of how many times your ad has been served to a user. We provide you the total number of impressions for each campaign, ad group,and target.

Clicks

A click occurs whenever shoppers click on an ad. The clicks metric is a count of how many times an ad is clicked. We provide you the total number of clicks for each campaign, ad group,and target.

Spend

The total click charges for a product ad. We provide the spend for each campaign, ad group,and target.

Sales

The total product sales generated from clicks.For Sponsored Brands this also includes purchases for your brand's products made by shoppers that clicked on your ad, including sales of any product in your advertised brand made by Amazon and other sellers.Learn more about sales

Orders

The number of Amazon orders shoppers placed after clicking on your ads. For Sponsored Products, this includes orders from advertised products as well as other products (advertised or not) within your brand sold by Amazon within 14 days for vendors and 7 days for sellers, excluding third-party sellers. For Sponsored Brands, this includes orders from advertised products and all products (advertised or not) within your brand sold by Amazon and third-party sellers within 14 days. For authors, your KDP orders reports will show you the final orders numbers, which may be different from the number you see in Campaign Manager.

It can take up to 12 hours for your orders metrics to update. As a result, orders metrics may be delayed in the “Today” date range. We recommend waiting until all orders metrics are populated before evaluating campaign performance. Payment failures and orders that are cancelled within 72 hours will be removed from orders’ totals.Learn more about sales.

ACOS

Advertising cost of sales (ACOS) is the percentage of sales spent on advertising (total spend / total sales x 100).Learn more about ACOS

ROAS

Return on advertising spend (ROAS) divides the total sales by the total ad spend (total ad sales / total ad spend).Learn more about ROAS

Kindle Edition Normalized Pages (KENP) read

The KENP read is a metric specific for KDP authors. This metric is the estimated number of normalized pages attributed to your Sponsored Products campaign from customers who borrow your book from Kindle Unlimited or the Kindle Owners' Lending Library (KOLL).

Click-through-rate (CTR)

The percentage of shoppers who see your ad and also click it, calculated as clicks divided by impressions (clicks / impressions).

Cost-per-click (CPC)

The average amount paid for a click on the keyword, calculated as total spend divided by the number of clicks (spend / clicks).

New-to-brand orders

For Sponsored Brands, the number of first-time orders for products within the brand over a one-year lookback window.Learn more about Sponsored Brands new-to-brand metrics

New-to-brand sales

For Sponsored Brands, the total sales (in local currency) of new-to-brand orders.Learn more about Sponsored Brands new-to-brand metrics

% of orders new-to-brand

For Sponsored Brands, the percentage of total orders that are new-to-brand orders.Learn more about Sponsored Brands new-to-brand metrics

% of sales new-to-brand

For Sponsored Brands, the total sales (in local currency) of new-to-brand purchases.Learn more about Sponsored Brands new-to-brand metrics

Units sold

For Sponsored Brands, the total number of individual units of your products that are included in Amazon orders from shoppers after clicking your ads.Learn more about the sales attribution window

Units per order

For Sponsored Brands, the average number of units of your products that are included in Amazon orders from shoppers after clicking your ads.Learn more about the sales attribution window

Sales per order

For Sponsored Brands, the average value of Amazon orders from shoppers after clicking your ads.Learn more about the sales attribution window

文章正文：亚马逊官方网址

亚马逊平台怎样提升广告宣传提高转换率

亚马逊平台怎样运用amazon冠名赞助的广告词来提升广告效应。

01。

持续广告投放主题活动。

持续发广告主题活动将推进高峰期市场销售的势态，并能给予有價值的数据信息来协助动态展示广告效应。商家可以建立持续的冠名赞助广告宣传主题活动，而无须设定广告宣传完毕日期。

商家还可以在冠名赞助品牌广告的关键词汇报中，明确最好关键词，并提升挑选关键词的竞价。

倘若商家造就了冠名赞助知名品牌的广告宣传，期待为此提升知名品牌的名气，则可参照“New-to-Brand”指标值，找到有利于吸引住新客户的营销渠道和发展战略，及其有目的性地提升资金投入。

若商家制做冠名赞助展现广告宣传，则可计量检定转换为订单信息的关键词点击量，并相对应提升相对应系列产品推广费用。

02。

广告栏。

最佳广告定位有利于店家吸引住越来越多的消费者，在广告词中适度的关键字和产品组合策略是十分关键的。可以根据不断检测关键词和市场定位，及其提升来决策业绩考核最好的组成。

若该知名品牌涉及到电子设备，而商家的效果是扩张商品范畴，获得新客户，商家解决全部的解决方法开展检测，以明确最合乎其总体目标的计划方案。

可从高总流量的类型下手，对广告商的设备和广告商知名品牌开展人力精准定位。此外，经营者还可以运用冠名赞助知名品牌来完成产品广告中不应用知名品牌关键字的目地。

最后，可以借助冠名赞助表明广告宣传中的主视图精准定位再次吸引住观众们。对各广告方案开展检测，依据实际效果挑选出最好计划方案。

03。

广告宣传竟价。

广告宣传争相竟价的高峰期阶段，设定广告宣传争相竟价的最大价格至关重要。经营者只需在消费者点一下她们的广告宣传时结算花费，就可以在无论怎样减少价格。商家还能够将竞价设定到一组的水准，便于能够更好地操纵其支出。

广告商广告宣传给予了一种动态性价格作用，这使amazon可以依据订单信息变换的概率，即时调节价格。倘若amazon觉得你的广告宣传极有可能产生市场销售，那么就提升竞价，进而给你的广告宣传争得更强的展现部位，反过来，减少竞价。

对冠名赞助知名品牌的广告宣传，商家可用强烈推荐竞价或全自动竞价。此外，您还可以应用订制招投标作用，以稳定的比例提升或降低招投标。

广告商展现广告宣传还可以应用动态性竞投作用。假如广告宣传不可以有销售量，那么就即时地降低你的竞价，或依据市场销售的概率来调节你的竞价。

04。

应用批量处理。

应用批量操作可以使广告宣传工作中更非常容易、好省时。规模性的运行协助扩张了广告宣传的范畴，促使经营者可以与此同时制做、编缉和提升好几个广告宣传主题活动。

为了更好地在amazon上逐渐大批量经营，商家务必走入amazon的后台管理，挑选大批量经营，随后在线下载大批量操作的模版。商家可根据大批量模版变更好几个广告宣传主题活动，而不要在广告宣传管理工具中各自编缉。这一设计为每一个广告宣传解决方法给予一个叙述、界定和模版的实例，以表明怎样建立广告宣传主题活动，及其如何修改已经有的广告宣传。

在Amazon上开展竞争标价和提升广告宣传，将有利于商家在市場上诸多目标群体中出类拔萃。持续公布主题活动，检测广告宣传部位，有准备地设定价格，及其应用批量操作来简单化广告宣传工作中，都有利于商家在节日市场销售中进一步提高转换率。