亚马逊广告搜索词报告有什么作用（亚马逊ams广告的含义与利弊）

亚马逊官方为您讲解，什么是因广告主题活动而发生的销售额（有关amason sp 广告费小问题）引言

亚马逊官方为您讲解，什么是因广告主题活动而发生的销售额？：销售量销售额就是指因广告而卖出的商品的总额。归因于在于广告主题活动种类。因广告主题活动而发生的销售额当顾客点一下您的广告，随后选购在其中一个营销推广的商品时，大家会将此销售额归功于您的广告主题活动。用以考量顾客点一下广告后所有关amason sp 广告费小问题amazon现阶段兼容三种广告种类，SP广告是CPC广告（按点一下频次计费的广告）的一种。容许商家以亚马逊官方渠道推广自身的设备或知名品牌，促使顾客更易于发觉并选购商品。

亚马逊官方为您讲解，什么是因广告主题活动而发生的销售额？

销售量

销售额就是指因广告而卖出的商品的总额。归因于在于广告主题活动种类。

因广告主题活动而发生的销售额

当顾客点一下您的广告，随后选购在其中一个营销推广的商品时，大家会将此销售额归功于您的广告主题活动。用以考量顾客点一下广告后所买商品的时间范围称之为归因于期。假如顾客在归因于期选购您的商品，则该销售额将包括在您的销售数据中。

留意：大家会依据订单信息日期在广告活动报告中表明市场销售归因于指标值。支付不成功和 72 钟头内注销的订单信息将从归因于中删掉。

商品营销推广

针对商品营销推广，销售数据包括 7 天内广告点一下造成的商品销售额。您可以下载广告主题活动实际效果汇报，从这当中查询广告主题活动在给出时间段内发生的销售额。

销售数据包含所营销推广商品的销售额，及其库存量中别的商品的销售额。比如，假如顾客在点一下深蓝色衬衣的广告后选购了鲜红色衬衣，则相对应账款会包括在总销售额中。

营销推广

针对营销推广，销售数据包括 14 天内广告点一下造成的销售额。这一数据信息包含所营销推广商品的销售额，及其因点一下您的广告而产生的您的知名品牌下别的商品的销售额，不管这种商品是由您或是由别人卖出。

与商品营销推广主题活动不一样，无论谁给予优选商品，营销推广广告都是会向顾客展现，这可以为您产生大量展现量，进而向amazon上的顾客营销推广您的知名品牌。

比如，假如您有着某一健身器材知名品牌，那麼您对于新运动鞋系列产品的营销推广广告也有可能会产生该品牌袜子和运动休闲服的销售量。那样，您就可以掌握您的广告开支除开提升所营销推广商品的销售额和品牌形象外，还会继续造成什么危害。

展现型营销推广

针对分享型营销推广，销售数据包括 14 天内广告点一下造成的销售额。“访问”广告主题活动的销售数据不包含第三方商家市场销售的您知名品牌下的商品。

品牌旗舰店造成的销售额

针对品牌旗舰店，销售额包括品牌旗舰店来访者在上次访问您的品牌旗舰店后 14 天内发生的商品销售额。

造成的销售额和产量有二种计算方式：

立即销售额或销售量： 买东西顾客访问过的品牌旗舰店网页页面上显示信息的商品总销售额或销售量。

间接性销售额或销售量： amazon上显示信息的您的知名品牌商品的总销售额或销售量，但买东西顾客访问过的品牌旗舰店网页页面上沒有表明这种商品。

除此之外，大家还会继续将销售额归功于品牌旗舰店总流量来源于和网页页面，如下所示所显示：

来源于： 大家将销售额归功于顾客在选购以前浏览的最后一个来源于。

网页页面： 大家将全部立即销售额归功于顾客访问过的、包括所买商品的网页页面。大家将链式反应销售额归功于顾客在选购以前访问的最后一个网页页面。

针对造成的订单信息，假如在其中包括不一样网页页面上体现的好几个商品，则此订单信息只能被归因于到所访问的最后一个网页页面和该次网页页面查询的总流量来源于。

留意：品牌旗舰店洞悉信息内容中表明的销售数据根据浏览日期，而不是提交订单日期。归因于中包括支付不成功和撤消的订单信息。

亚马逊官网全文详细信息：

Sales

Sales is the total value of products sold attributed to your ads. Attribution depends on campaign type.

Attributed sales for advertising campaigns

When shoppers click your ads and later purchase one of the products advertised, we attribute the sale to your ad campaign. The time period for measuring purchases after a click is called an attribution window. If shoppers return to your product and purchases it within the attribution window, that sale will be included in your sales data.

Note:We display sales attribution metrics in campaign reporting based on the date of the order. Payment failures and orders that are cancelled within 72 hours will be removed from the attribution.

Sponsored Products

For Sponsored Products, sales data consists of the product sales resulting from ad clicks within 7 days. You can view sales attributed to a campaign for a given time frame by downloading a Campaign Performance report.

Sales data includes sales of the advertised products as well as sales of the other products in your inventory. For example, if a click on your ad for a blue shirt generates a sale for one of your red shirts, this is included in total sales.

Sponsored Brands

For Sponsored Brands, sales data consists of sales resulting from ad clicks within 14 days. This includes sales of the advertised products as well as sales of other products within your brand that resulted from clicks on your ads, regardless of whether they were sold by you or by others.

Unlike Sponsored Products campaigns, Sponsored Brands will be shown to shoppers regardless of who presents the featured offer, helping you gain more impressions with shoppers on Amazon to promote your brand.

For example, if you own an athletic equipment brand, your Sponsored Brands ad for your new running shoe collection could also include sales for your brand’s socks and workout clothing. This allows you to see how your ad spend is having an impact beyond just the advertised product and increasing awareness of your brand.

Sponsored Display

For Sponsored Display, sales data consists of sales resulting from ad clicks within 14 days.Sales data for "Views" campaigns doesn't include products within your brand sold by third-party sellers.

Attributed sales for Stores

For Stores, sales consist of the product sales generated by Store visitors within 14 days of their last visit to your Store.

There are two types of attributed sales and units we use in our calculations:

Direct sales or units: Total sales or units purchased of products available on a Store page, where the Store page was viewed by the purchasing customer.

Halo sales or units: Total sales or units purchased of products available on Amazon from your brand, where the product purchased wasn't available on the Store page viewed by the purchasing customer.

In addition, we attribute sales to Stores traffic source and pages as follows:

Sources: We attribute sales to the last source that shoppers visit prior to their purchase.

Pages: We attribute all direct sales to the page viewed, which contained the purchased product. We attribute halo sales to the last page shoppers viewed in visit prior to their purchase.

For attributed orders, if an attributed order contained multiple products that appear on separate pages, the order will be attributed only to the last page viewed and the traffic source of that page view.

Note:We display sales data in Stores insights based on the date of the visit, not the date the order was placed. Order payment failure and cancellations are included in the attribution.

文章正文：亚马逊官方网址

有关amason sp 广告费小问题

amazon现阶段兼容三种广告种类，SP广告是CPC广告（按点一下频次计费的广告）的一种。容许商家以亚马逊官方渠道推广自身的设备或知名品牌，促使顾客更易于发觉并选购商品。

从理论上而言，它是一种点一下付钱的广告，也是最受大家喜爱用的人较多的一种广告方式。从广义上而言，应用SP广告推广的人，可以获得更好的收益，更为受消费者的喜爱和信赖。而这个是由我国开展竟价，进而许多店家在这里上面要市场竞争好长时间。

那麼怎样的商家可以投SP广告？

最先，你一定是有着许多顾客，或是许多的关注，那样在竟价的情况下你才可以愈发的有益。次之，也许你有着热品或爆款，即使是短期内的人气，也是一个很大的人气。最终，那便是你的五星好评度一直十分的高，沒有产生过一切问题，那麼也会有可能可以投SP广告，但这一切的根本不取决于你有没有投，反而是是否有被选为。

amazonSP广告能给商家产生什么好处？

同上边说到的，他是一个十分受大家喜爱的广告推广地，那麼它为何受大家喜爱，一定是它可以给消费者最好是的商品或是可以最大水平上遭受消费者的钟爱，在这儿证实你一定是具有一个乃至好几个非常好的商品。与此同时这也是提高生产量的最佳方式。

商家怎样在amazon广告中屹立不倒？

这个问题一定也是很多人想掌握到的，进到不易出来则是非常容易的，因此怎么才能一直存有去SP广告中呢。有着以下几个方面是不可或缺的：

找寻别的发展潜力关键字。出色的关键字是让客户检索到你的第一步。

要想挣钱就不必抠门。项目投资才会出现收益，钱是赚出去的，并不是省出去的。

不必过分依靠SP广告。那会造成你对其他无一认知能力。

综合性应用全自动广告和手动式广告，看一下哪些更合适自身。

维持求知欲，维持“饿感”。