亚马逊商城发布商品时需要遵守哪些政策,亚马逊官方发布！品牌旗舰店审核政策

亚马逊商城系统发布产品时必须遵守什么现行政策,亚马逊官方发布！品牌旗舰店审批现行政策引言

亚马逊商城系统发布产品时必须遵守什么现行政策？：销售方案和卖家行为规范全部卖家在亚马逊商城系统发布产品时都务必遵守下列现行政策。假如卖家违背下列要求并公布了受禁內容，则亚马逊会冻洁您的帐户。卖家行为规范本现行政策规定卖家在亚马逊商城系统遵循公平公正、诚信的做事标准，以亚马逊官方发布！品牌旗舰店审批现行政策品牌旗舰店审批当您建立或编缉品牌旗舰店并递交公布时，大家将对它进行审批，以保证 它合乎大家的品牌旗舰店现行政策。要掌握品牌旗舰店广告素材规定，客户程序品牌旗舰店广告素材接纳现行政策。您的品牌旗舰店尽量要达到这种要

亚马逊商城系统发布产品时必须遵守什么现行政策？

销售方案和卖家行为规范

全部卖家在亚马逊商城系统发布产品时都务必遵守下列现行政策。假如卖家违背下列要求并公布了受禁內容，则亚马逊会冻洁您的帐户。

卖家行为规范

本现行政策规定卖家在亚马逊商城系统遵循公平公正、诚信的做事标准，以保证安全的订购和市场销售感受。全部卖家都需要遵循下列规则：

自始至终向亚马逊和人们的买家给予精确的信息

公平公正做事，且不可乱用亚马逊的作用或服务项目

不可尝试影响别的卖家或其产品/得分或是进行乱用

不可尝试危害买家得分、意见反馈和评价

不可推送未经请求或不适当的沟通交流信息

只根据买家与卖家信息服务项目联络买家

不可尝试避开亚马逊销售管理流程

在沒有合理合法的工作的需求状况下，不可在亚马逊上运营好几个卖家帐户

若违背行为规范或一切别的亚马逊现行政策，亚马逊很有可能会对您的帐户采取有效对策，比如撤消产品、中止或收走支付及其撤消市场销售管理权限。下面给予了相关这种措施的大量详细信息。

精确的信息

您务必向亚马逊和人们的买家给予精确的信息，并在信息产生变化时给予升级。比如，这代表着您应用的公司名称务必能精确标志您的公司，而且您务必将产品公布到准确的种类中。

公平公正做事

您务必遵循公平公正、合理合法的做事标准，且不可乱用亚马逊给予的所有服务项目。不合理的个人行为实例包含：

向亚马逊或买家给予具备虚假性或不适当的信息，比如为同一产品建立好几个宝贝详情面或公布具备得罪性的商品信息

伪造市场销售排行（如接纳虚报订单信息或您已支付的订单信息），或在产品名称或叙述中申明市场销售排行有关信息

尝试在确认订单后提升产品价格

人为因素曾加数据流量（比如，应用智能机器人或付钱选购浏览量）

尝试毁坏别的卖家、其产品或得分

容许别人以违背亚马逊现行政策或您与亚马逊达到的合同书的方法意味着您做事

得分、意见反馈和评价

您不可尝试损害或夸大其词买家的得分、意见反馈和评价。您可以选用保持中立的心态要求买家给予意见反馈和评价，但不可以：

根据付款手续费或给予奖赏（如优惠劵或完全免费产品）来要求买家给予或删除图片意见反馈或评价

规定买家只撰写正脸评价或需要她们删掉或变更评价

仅向得到优良感受的买家征选评价

评价您自身的产品或对手的产品

沟通交流

您不可推送未经请求的或不适当的信息。您与买家的全部沟通交流信息务必根据买家与卖家信息服务项目推送，而且只有是解决订单信息或给予顾客服务所必要的信息。严禁开展营销类沟通交流。

买家信息

假如您接到用以派送订单信息的详细地址或联系电话等买家信息，您只有将该信息用以派送订单信息，且务必在解决订单信息后将其删掉。您不可应用买家信息联络买家（除非是根据买家与卖家信息服务项目联络），也不可将其推荐给一切第三方。

避过销售管理流程

不可尝试避过亚马逊销售管理流程或将亚马逊买家迁移到别的网址。这代表着您不可以给予提醒客户浏览一切外界网址或别处进行买卖的连接或信息。

亚马逊上的好几个市场销售帐户

除非是您有设立第二个帐户的有效业务流程必须且您的全部帐户均信誉度优良，不然您只有为每位产品销售地域保存一个卖家服务平台帐户。假如您有很多信誉度欠佳的帐户，大家也许会停止使用您的全部市场销售帐户，直到全部帐户有着较好的信誉度。

有效的商业服务原因实例包含：

您有着好几个知名品牌，并分开维护保养独立的业务流程

您为2个不一样且单独的企业生产制造产品

您面试参加必须独立帐户的亚马逊方案

以地区代理或知名品牌维护组织的真实身份递交侵权行为通告

亚马逊悉知，很多知名品牌很有可能挑选让知名品牌维护组织或地区代理意味着她们检举知识产权侵权个人行为，并接纳受权地区代理递交的通告。可是，亚马逊不允许有着活跃性市场销售帐户的本人做为知名品牌地区代理递交侵权行为通告，由于这种侵权行为通告的递交很有可能对这种本人自身的交易帐户有益（比如，根据清除市场竞争产品）。一切做为地区代理递交通告以获得其卖家真实身份权利的卖家都有可能会被停止其市场销售帐户。

亚马逊官方网站全文详细信息：

Selling Policies and Seller Code of Conduct

All sellers are expected to adhere to the following policies when listing products on Amazon. Seller offenses and prohibited content can result in suspension of your Amazon account.

Seller code of conduct

This policy requires that sellers act fairly and honestly on Amazon to ensure a safe buying and selling experience. All sellers must:

Provide accurate information to Amazon and our customers at all times

Act fairly and not misuse Amazon’s features or services

Not attempt to damage or abuse another Seller, their listings or ratings

Not attempt to influence customers’ ratings, feedback, and reviews

Not send unsolicited or inappropriate communications

Not contact customers except through Buyer-Seller Messaging

Not attempt to circumvent the Amazon sales process

Not operate more than one selling account on Amazon without a legitimate business need

Violating the Code of Conduct or any other Amazon policies may result in actions against your account, such as cancellation of listings, suspension or forfeiture of payments, and removal of selling privileges. More details about these policies are below.

Accurate Information

You must provide accurate information to Amazon and our customers, and update the information if it changes. For example, this means that you must use a business name that accurately identifies your business and list your products in the correct category.

Acting Fairly

You must act fairly and lawfully and may not misuse any service provided by Amazon. Examples of unfair activities include:

Providing misleading or inappropriate information to Amazon or our customers, such as by creating multiple detail pages for the same product or posting offensive product images

Manipulating sales rank (such as by accepting fake orders or orders that you have paid for) or making claims about sales rank in product titles or descriptions

Attempting to increase the price of a product after an order is confirmed

Artificially inflating web traffic (using bots or paying for clicks, for example)

Attempting to damage another Seller, their listings or ratings

Allowing other people to act on your behalf in a way that violates Amazon’s policies or your agreement with Amazon

Ratings, Feedback, and Reviews

You may not attempt to influence or inflate customers’ ratings, feedback, and reviews. You may request feedback and reviews from your own customers in a neutral manner, but may not:

Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews

Ask customers to write only positive reviews or ask them to remove or change a review

Solicit reviews only from customers who had a positive experience

Review your own products or a competitors’ products

Communications

You may not send unsolicited or inappropriate messages. All communications to customers must be sent through Buyer-Seller Messaging and be necessary for fulfilling the order or providing customer services. Marketing communications are prohibited.

Customer Information

If you receive customer information such as addresses or phone numbers to fulfill orders, you may use that information only to fulfill orders and must delete it after the order has been processed. You may not use customer information to contact customers (except through Buyer-Seller Messaging) or share it with any third-party.

Circumventing the Sales Process

You may not attempt to circumvent the Amazon sales process or divert Amazon customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere.

Multiple Selling Accounts on Amazon

You may only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.

Examples of a legitimate business justification include:

You own multiple brands and maintain separate businesses for each

You manufacture products for two distinct and separate companies

You are recruited for an Amazon program that requires separate accounts

Filing Infringement Notices as an Agent or Brand Protection Agency

Amazon understands that many brands may choose to have brand protection agencies or agents report intellectual property infringement on their behalf and accepts submissions from authorized agents. However, Amazon does not permit individuals with active selling accounts to file infringement notices as an agent of a brand when the filing of those notices could benefit their own selling account (through removing competing listings, for example). Any sellers filing notices as an agent to benefit their own status as a seller may have their selling account terminated.

文章正文：亚马逊官方网址

亚马逊官方发布！品牌旗舰店审核政策

品牌旗舰店审核

当您建立或编缉品牌旗舰店并递交发布时，大家将对它进行审核，以保证 它合乎大家的品牌旗舰店政策。

要掌握品牌旗舰店广告素材规定，客户程序品牌旗舰店广告素材接纳政策。您的品牌旗舰店尽量要达到这种规定才可以根据审核。

大家会向您推送电子邮箱，告之您的品牌旗舰店是不是有准许或是不是必须开展变更。审核步骤通常会在 24 钟头内进行，但最多很有可能必须三个工作中日。因而，在主要的市场销售、营销或节假日日主题活动到来以前，请空出充裕的时间段来提早方案和发布品牌旗舰店。

在审核期内，您将没法编缉您的品牌旗舰店。您必须直到审核进行后可以递交最新版本。

假如您的品牌旗舰店得到准许，它将马上发布或在您挑选的发布日期发布，这代表着消费者可以查询并检索到该品牌旗舰店或已获准许的品牌旗舰店版本号。

亚马逊官网全文详细信息：

Stores moderation

When you create or edit your Store and submit for publishing, it will go through our moderation review process to ensure it meets our policies for Stores.

Stores creative requirements can be found in theStores Creative Acceptance Policies. It’s important your Store meets these requirements to pass the moderation review.

We’ll email you to let you know if your Store was approved or if changes need to be made. The review process is usually completed within 24 hours, but may take as long as three business days, so plan ahead and publish your Store with plenty of time before major sales, deals, or holiday events.

During review, you won’t be able to edit your Store. You’ll need to wait until the review is complete to submit a new version.

When your Store is approved, it will be published immediately or on your selected publication date, meaning the Store or version of the store approved will be viewable and discoverable by shoppers.

文章正文：亚马逊官方网址