亚马逊品牌健康度是如何衡量的,亚马逊销售速度限制与账户审查

亚马逊品牌身心健康度是怎样考量的,亚马逊市场销售速度限制与帐户核查引言

亚马逊品牌身心健康度是怎样考量的？：品牌身心健康度现阶段，亚马逊会考量下列三项品牌身心健康度指标值，便于协助品牌取得成功并合乎大家的顾客感受规范：有竞争力的价钱亚马逊 Prime 服务项目资质有库存商品率有竞争力的价钱有竞争力的价钱是该国别的关键零售商对该亚马逊市场销售速度限制与帐户核查速度限制和帐户核查市场销售速率做为维护顾客的一种方法，亚马逊会监管市场销售速率- 商家在任意给出月份中的交易额和买卖额度（美金）。速度限制放开当您做到或超出当今速度限制时，大家会评定您的帐户，而且很有可能放开速率

亚马逊品牌身心健康度是怎样考量的？

品牌身心健康度

现阶段，亚马逊会考量下列三项品牌身心健康度指标值，便于协助品牌取得成功并合乎大家的顾客感受规范：

有竞争力的价钱

亚马逊 Prime 服务项目资质

有库存商品率

有竞争力的价钱

有竞争力的价钱是该国别的关键零售商对该商品拟定的最少价钱，不包括亚马逊店面中别的商家的商品价钱。大家会按时审批什么国家级别零售商对于每一个我国/地域及商品类型给予较为挑选。

该指标值的考量方法为以往 30 天内价格对比别的零售商有竞争力的商品的网页页面访问量所占的百分数。这代表着浏览次数较多的商品比网页页面访问量较少的商品对品牌身心健康度指标值的危害更高。假如我们无法在别的关键中国零售商处寻找您商品的价钱,您会发觉“有竞争力”和“无竞争力”网页页面访问量为 0。

建议在“全自动定价”和“亚马逊销售工作计划”等全自动定价解决方法中申请注册商品，以提升您的商品变成强烈推荐商品的机遇。请浏览【有竞争力的价钱】网页页面中的【查询全自动定价】选择项，掌握更多的详细信息

全自动定价

全自动定价使您可以全自动调节文件目录中 SKU 的商品价钱，以解决有竞争力的价钱转变等事情。为了更好地让您应用全自动定价专用工具更轻轻松松地全自动实行定价管理决策，亚马逊已为您建立了预约义标准。只需将您的 SKU 申请注册到预订义的标准就可以逐渐再次定价。

亚马逊销售工作计划 (SBA)

“亚马逊销售工作计划”(SBA) 为亚马逊货运物流 (FBA) 商品给予全新升级的、直线型的市场销售感受，致力于协助商家扩展业务流程。商家挑选要在 SBA 中申请注册的商品，一旦申请注册，亚马逊便会为这种商品定价。亚马逊的定价模块会调节定价，便于顾客得到有竞争力的价钱。为保证让您放心，针对每一个 SBA 商品，亚马逊都将给予一个最少全年收入 (MGP) 额度以保障您的盈利，您绝对不会接到小于此价位的支付。SBA 商品向顾客表明为“由 Amazon.com 安排发货和卖出”，与亚马逊自营店市场销售的商品一样。

留意：亚马逊销售工作计划 (SBA) 现阶段是一项仅朝向应邀客户的方案，仅朝向一部分市场销售小伙伴对外开放。

Prime 服务项目资质

Prime 服务项目资质的计算方式为以往 30 天不符 Prime 服务项目资质的品牌相匹配的网页页面访问量所占的占比。这代表着浏览次数较多的商品比网页页面访问量较少的商品对品牌身心健康度指标值的危害更高。断货商品或者非在售商品不容易记入此指标值。

有库存商品率

大家发觉，商品断货对总流量和销售量在短期内和长期性层面都是有危害。有库存商品率的计算方式为以往 30 内有库存商品的可备货品牌商品的网页页面访问量所占的占比。停卖或禁止显示商品信息内容的商品不记入此指标值。

留意：此指标值的计算方式有别于亚马逊货运物流有库存商品率，亚马逊货运物流有库存商品率只包含您的亚马逊货运物流库存量。

维持品牌身心健康度的最佳实践

维持品牌身心健康度的最好方法是按时监管您的价位并依据消息推送通告采取一定的有效措施。要掌握其他信息，客户程序通告设定。

留意：品牌身心健康度情况根据您的历史时间业绩考核（以往 30 天的均值），因而如今采用的对策必须一段时间才可以体现在您的成绩上。假如您刚在“亚马逊品牌申请注册”中申请注册您的品牌，则数据信息必须最少 5 个工作中日才可以体现在品牌操作面板中。

下列要素也会危害您的品牌身心健康度：

有竞争力的价钱

Prime 服务项目资质

有库存商品率

转换率和总流量一部分的技术指标和提议不容易危害您的关键品牌身心健康度指标值。

假如品牌不符你们的顾客感受规范，那麼您也许会丢失一些亚马逊商家实际操作管理权限，主要包括在商品宝贝详情表面表明为强烈推荐商品的资质。

亚马逊官方网站全文详细信息：

Brand Health

Currently, Amazon measures the following three Brand Health metrics to help brands be successful and meet our customer experience standards:

Competitive Price

Amazon Prime Eligibility

In-stock Rate

Competitive Price

The Competitive Price is the lowest price for the item from other major national retailers; it does not include the prices from other sellers in the Amazon store. We regularly review which national retailers provide comparable selection for each country and product group.

Performance in this metric is measured by the percentage of item page views that are currently priced competitively against other retailers over the trailing 30 days. This means that your most viewed items influence your Brand Health metrics more than items with fewer page views. You may find the Competitive and Uncompetitive page views to be 0 if we cannot find any prices for your products on other major national retailers.

It is recommended that you enroll your products in automated pricing solutions such as Automate Pricing and Sold by Amazon to increase your products’ chances to become the featured offer. Visit theView Automate Pricingoption in theCompetitive Pricepage for more details

Automate Pricing

Automate pricing allows you to automatically adjust prices on SKUs in your catalog in response to events such as competitive price changes. To make it easier for you to automate your pricing decisions with Automate Pricing, Amazon has created pre-defined rules for you. Simply enroll your SKUs to the pre-defined rule to start repricing.

Sold by Amazon (SBA)

Sold by Amazon (SBA) provides a new, hands-off-the-wheel selling experience for FBA listings that is designed to help Sellers grow their business. Sellers choose which products to enroll in SBA, and once enrolled these products are priced by Amazon. Amazon’s pricing engine will make pricing adjustments so customers receive competitive prices. To ensure peace of mind, for each SBA product Amazon will provide a Minimum Gross Proceed (MGP) amount to protect your margins - you will never receive less than this price. SBA listings will appear to customers as “Ships from and Sold by Amazon.com,” just like products sold by Amazon retail.

Note:Sold by Amazon (SBA) is currently an invite-only program that is available for select selling partners.

Prime Eligibility

We calculate Prime Eligibility by measuring the portion of page views on your brand that was not eligible for Prime over the trailing 30 days. This means that your most viewed products influence your Brand Health metrics more than products with fewer page views. Products that are out-of-stock or inactive do not count towards this metric.

In-stock Rate

We see that when products go out-of-stock it has both a short-term and long-term effect on traffic and sales. We calculate In-stock Rate by measuring the portion of page views on your replenishable branded products that were in-stock over the trailing 30 days. Products with closed or suppressed listings do not count towards this metric.

Note:This metric is calculated differently from theFBA (Fulfilled by Amazon) In-stock ratethat covers only your FBA inventory.

Best practices for maintaining your Brand Health

The best way to maintain your Brand Health is to regularly monitor your prices and respond to push notifications. To learn more, seenotifications settings.

Note:The Brand Health status is based on your historical performance (an average of the past 30 days), so actions taken today will take time to reflect in your score. If you just registered your brand in Brand Registry, allow at least 5 business days for the data to be reflected in the Brand Dashboard.

The following factors also affect your Brand Health:

Competitive Price

Prime Eligibility

In-stock rate

The metrics and recommendation in theConversionandTrafficsection do not influence your core Brand Health metrics.

Brands that do not meet our customer experience standards might lose certain privileges associated with operating as a seller on Amazon, including the eligibility of featured offers on product detail pages.

文章正文：亚马逊官方网址

amazon市场销售速度限制与账户审查

速度限制和账户审查

市场销售速率

做为维护买家的一种方法，amazon会监管市场销售速率- 商家在任意给出月份中的交易额和买卖额度（美金）。

速度限制放开

当您做到或超出当今速度限制时，大家会评定您的账户，而且很有可能放开速度限制。您不用联络amazon规定放开您的速度限制。大家会积极开展评定，明确是不是放开速度限制。

如果我们在评定您的账户时存在一切疑惑，大家将根据电子邮箱联络您。假如发觉一切问题，大家有权利限定您的市场销售管理权限和/或扣留支付。

留意：当您的账户处在受评定情况时，您的账户中的新订单很有可能表明为准备中。准备中订单在【管理方法订单】中不容易表明【确定】或【撤消】按键，也不会发生在订单汇报或未配送订单汇报中。该类订单不处在“可配送”情况，即使买家立即联络您，都不应配送。

如果我们放开了您的速度限制，准备中订单将变化为可配送情况。

留意：那样有可能造成【管理方法订单】中与此同时发生很多可配送订单。如果不准许放开您的速度限制，大家会通告您。

账户审查

如果我们评定流程中发觉您的当今销量或库存量与买家意见反馈或已经有市场销售历史数据不一致，大家也许会审查您的账户。假如您的商家账户处在受审查情况，您的资产将被临时性冻洁，并且大家很有可能中止您的产品销售。

针对因账户审查而扣留的资产，大家会将其与别的目地（包含亚马逊商城买卖保证理赔、银行信用卡不付和未配送订单）的扣留资产区别解决。绝大多数审查会在 30 天内进行，但大家很有可能酌情考虑增加审查時间。

审查进行后，大家会将結果通告您。

怎样加速账户审查

假如您的账户处在受审查情况，您可以根据向大家推送下列信息内容（假如可用）来加速审查全过程：

您开实体店多长时间

您的库存量来源于

在amazon上的预估月销量

配送产品的供应状况

一切零售店的详细地址

您已经应用的别的销售网站的连接

最近配送订单的跟踪信息内容

纳税识别号或邓白氏识别码 (DUNS)

您可以根据回应大家推送的审查通告来向大家发送短信，该通告坐落于您的商家账户中商家指标值一部分的通告网页页面。跟踪信息内容很有可能坐落于【管理方法订单】中。

假如您以前沒有向买家传出提示，则可以规定买家给予意见反馈。联络买家时，请记牢不可以对买家施压或是引诱买家留有意见反馈。

亚马逊官网全文详细信息：

Velocity Limits and Account Reviews

Sales velocity

As a means of protecting customers, Amazon monitorssales velocity- the number and dollar amount of a seller's transactions during any given month.

Velocity limit increases

When you approach or exceed your current velocity limit, we evaluate your account and may increase the velocity limit. You do not need to contact Amazon to have your velocity limit increased. Increases are granted or denied as part of our proactive evaluation process.

We will contact you via e-mail if we have any questions while we evaluate your account. We reserve the right to limit your selling privileges and/or withhold disbursements depending on any issues we identify.

Note:While your account is being evaluated, new orders may appear aspendingin your account. Pending orders will not haveconfirmorcancelbuttons inManage Orders, and they will not appear in either the Order Report or the Unshipped Orders Report. These orders are not in a "shippable" status, and should not be shipped, even if the buyer contacts you directly.

If we increase your velocity limit, pending orders will be made available for shipping.

Note:This may result in a large amount of shippable orders appearing at once inManage Orders. If an increase in your velocity limit is not approved, we will notify you.

Account reviews

If at any time during an evaluation we find that your current sales volumes or inventory are not supported by buyer feedback or an established sales history, we may place your account under review. If your seller account is placed under review, a temporary hold will be placed on funds in your account, and we may suspend your listings.

Any funds withheld for an account review are separate from amounts withheld for other purposes, including A-to-z Guarantee claims, credit card chargebacks, and unshipped orders. Most reviews are completed within 30 days; however, we may extend the review period at our discretion.

We will notify you of our decision when the account review is complete.

How to expedite an account review

If your account is under review, you may be able to expedite the process by sending us the following information, as applicable:

How long you’ve been in business

The sources of your inventory

Anticipated monthly sales on Amazon

The availability of items for shipping

The address of any retail locations

Links to other websites where you are actively selling

Tracking information for recently shipped orders

Tax ID or Dun and Bradstreet (D-U-N-S) number

You can send information to us by replying to the notice we sent you about your review, found in theNotificationpage of theCustomer Metricssection of your seller account. Tracking information may be provided inManage Orders.

If you have not already done so, you may request feedback from your buyers. When contacting a buyer, keep in mind that it is prohibited to pressure a buyer or offer incentives for feedback.

文章正文：亚马逊官方网址