使用亚马逊标签创建工具创建标签时，需要注意什么,5步高效利用Instagram推广亚马逊商品

应用amazon标签创建专用工具创建标签时，必须注意什么,5步高效率利用Instagram营销推广亚马逊商品引言

应用amazon标签创建专用工具创建标签时，必须注意什么？：创建源标签源标签是一个 URL 主要参数，您可以将该主要参数加上至随意品牌旗舰店网页页面 URL，进而将该网页页面作为推广和营销主题活动的落地页。当顾客根据包括标签的 URL 浏览您的品牌旗舰店时，大家会自动识别 URL5步高效率利用Instagram营销推广亚马逊商品怎样用Instagram 宣传策划商家合作推广产品？

应用amazon标签创建专用工具创建标签时，必须注意什么？

创建源标签

源标签是一个 URL 主要参数，您可以将该主要参数加上至随意品牌旗舰店网页页面 URL，进而将该网页页面作为推广和营销主题活动的落地页。

当顾客根据包括标签的 URL 浏览您的品牌旗舰店时，大家会自动识别 URL 中的标签，并将浏览和全部转化成的指标值归因于到该标签。随后，大家会在品牌旗舰店洞悉信息中依照标签名字对这种信息开展归类，便于您更为细腻地掌握不一样源的指标值。

您可以手动式创建标签，还可以应用品牌旗舰店洞悉信息中给予的提议标签创建专用工具来创建标签。

要应用咱们的标签创建专用工具创建标签，请实行下列实际操作：

转至品牌旗舰店。

点一下要标识的品牌旗舰店相匹配的查询洞悉信息。

点一下操作面板右上方的创建源标签。

从下拉菜单中确定总体目标品牌旗舰店网页页面。

请输入的标签名字。

拷贝含有所加上的标签的网页页面连接。

应用您在有关广告宣传或营销推广广告宣传主题活动中创建的连接。

要手动式创建标签，请实行下列实际操作：

拷贝您要想应用的品牌旗舰店 URL，随后将其黏贴到您可以编写的部位。可以导航栏至品牌旗舰店的 URL 不仅一种，但仅有下列 URL 适用加上标签：

留意：假如您操作的品牌旗舰店 URL 包括“?”，请删掉“?”以后的一切內容。

自定 URL，比如，https://www.amazon.com/<您的品牌旗舰店名字>

以https://www.amazon.com/stores/page开始的 URL

以https://www.amazon.com/stores/<您的品牌旗舰店名字>开始的 URL

界定要加入的标签的名字：

标签名字只有包括数据、英文字母、连字符、空格符和下横线。切勿利用一切别的特殊符号。

标签名字长短限制为 20 字符。

创建标签channel=tag-name。比如：假如标签名字为SummerDresses，标签将为?channel=SummerDresses。

留意：主要参数只有应用小写字母的“channel”，不兼容应用英文大写方式，比如“Channel”。

将标签加上到品牌旗舰店 URL 的结尾，不可涉及一切空格符。

假如您将品牌旗舰店作为根据第三方源创建的广告宣传主题活动的落地页，请尽量依照你们规定的文件格式键入标签。比如，她们也许会需要您仅键入标签的一部分。查验她们转化成的 URL，以保证 它与品牌旗舰店洞悉信息给予的带标签 URL 配对。这有利于确保您的 URL 被恰当标识，以防您错过了有关数据信息。 您可以创建的标签无总数限定，并且标签不容易到期。但是，当标签源在品牌旗舰店洞悉信息中按单独一个标签表明时，存有一定的限定： 只有一定的查询的时间段内的前 100 个标签会在洞悉信息中按来访者细分化。 只有一定的查询的时间段内达到最少来访者总数的标签会在洞悉信息中细分化。 假如收藏的数据信息所属标签不符以上标准，则标签会被归纳到“别的标签”一部分。 营销推广主题活动不兼容标签。

亚马逊官网全文详细信息：

Create a source tag

A source tag is a URL parameter that you can add to any Store page URL when you are using it as the landing page for your advertising and marketing activities.

When a customer visits your Store using a URL that contains the tag, we automatically detect that the tag is in the URL, and we attribute the visit and any resulting metrics to that tag. We then categorize this information for you by tag name in Stores insights, giving you greater granularity of metrics by source.

You can create a tag manually or using the recommended tag creation tool available in Stores Insights.

To create a tag using our tag creation tool:

Go toStores.

ClickView Insightsof the Store that you want to tag.

ClickCreate source tagavailable on the top right of the dashboard.

Select the destination Store page from the drop-down.

Enter your tag name.

Copy the page link with your added tag.

Use the link you created with the relevant ad or marketing campaign.

To create a tag manually:

Copy the Store URL that you would like to use, and paste it into a location where you can edit it. A Store can be navigated using more than one type of URL, but only the following URLs are supported with tags:

Note:If the Store URL that you copied has an existing “?”, delete anything after the “?”.

A vanity URL, e.g.,https://www.amazon.com/<your store name>

A URL that starts withhttps://www.amazon.com/stores/page

A URL that starts withhttps://www.amazon.com/stores/<your store name>

Define the name of the tag that you’d like to add:

Use only numbers, letters, dashes, spaces, and underscores in your tag name. Do not use any other special characters.

Limit the tag name length to 20 characters.

Create the tagchannel=tag-name. Example: if the tag name isSummerDresses, the tag will be?channel=SummerDresses.

Note:Use only the lower case “channel” for the parameter. Upper case, e.g., "Channel", is not supported.

Add the tag to the end of the Store URL, without any spaces.

If you’re using your Store as the landing page for a campaign that you’re creating with a third-party source, be sure to enter the tag in the format they request. For example, they might ask you to enter only part of the tag. Check the URL that they generate to make sure it matches the tagged URL provided by Stores insights. This helps to ensure that your URL is correctly tagged so you won’t miss out on the associated data. There is no limit to how many tags you can create, and tags do not expire. However, there is a limit as to when tagged sources are shown by individual tag in Stores insights: Only the top 100 tags by visitors for the time range viewed will be broken down in insights. Only tags that meet a minimal number of visits in the time range viewed will be broken down in insights. Data collected from tags that do not meet the above criteria will be aggregated under “Other tags.” Tags are not supported with Sponsored Brands campaigns.

文章正文：亚马逊官方网址

5步高效率利用Instagram营销推广amazon商品

应用 Instagram 宣传策划商家合作推广商品

建立主打您商品的帖子和快拍

在 Instagram 帖子和快拍中配戴和展现您最爱的商品。应用 Instagram Layout 运用将好几张相片合成一张图片，以展现几款商品或同一商品的不一样视角。

在您的个人简介中另附商品连接

保证受众群体可以轻轻松松寻找您的店面网页页面，便捷她们选购您的商品。Instagram 文章标题中的连接不能点一下。请尽量升级您的个人简介，另附商品连接，并给予呼吁性术语“点一下我的个人简介中的连接选购商品”。这有利于您的观众了解商品选购方式。要实行此实际操作，请升级您的 Instagram 个人信息信息内容；为表明“网址”选择项加上 URL。

在您的帖子文章标题中加上本人 URL

本人 URL 便捷受众群体立即转到您的amazon店面网页页面。假如您有一个人 URL，请将它加上到您的 Instagram 帖子文章标题中。这样一来，您的受众群体便可以轻轻松松记牢该 URL，并在下一次在amazon上买东西时轻轻松松回想到该 URL。您还可以具体指导您的关注者在 Amazon.com 上检索您的品牌名字以找寻您的商品。

建立唯一的主题风格标识，激励社交媒体共享并创建小区

主题风格标识可以使受众群体更轻轻松松地搜索和分析相关您商品的內容，并有利于提升您的牌子和商品的名气。激励受众群体提交她们的商品相片、标识您的帐户及其应用您的唯一主题风格标识。

考量造就

应用 Instagram 成果剖析，深入了解您的网上关注者及其您的帖子与快拍的主要表现。请转到什么叫 Instagram 成果剖析？掌握其他信息。

Instagram 互动交流专用工具

1.快拍

应用 Instagram 快拍加重与受众群体的联络。Instagram 快拍会在 24 小时后消退，因而您可以轻轻松松公布对比基本 Instagram 动态性最多的內容，而沒有让用户觉得疲惫的风险性。假如您的帐户已开启“往上滚动”作用，可利用该作用连接至您的amazon店面网页页面。

2.Instagram 直播间

Instagram 直播间让您还有机会根据直播现场与关注者立即沟通交流。应用 Instagram 直播间可构建危机感（比如对于限量商品），并能展现尤其的花絮。

3.快拍网络投票

应用 Instagram 快拍中的网络投票作用与受众群体互动交流，征询相关商品的意见反馈。应用 Instagram 快拍剖析功能设计您的投票结果。

要掌握其他信息，请转到Instagram 最佳实践。

掌握具体应用实例：

Hannah Hart 应用Instagram公布她在 Amazon.com 上新开业了一家店面。她展现了一张高品质的相片，在其中她配戴着我最爱的一件商品，并将她的本人 URL 加上到了文章标题和个人简介中，以保证受众群体了解商品选购方式。

亚马逊官网全文详细信息：

Use Instagram to promote your products in Merch Collab

Create posts and stories featuring your merch

Wear or display your favorite merch in your Instagram posts and stories. Use the Instagram Layout app to combine multiple images into a single image to show a variety of products, or one product in different angles.

Include a link to your merch in your bio

Ensure your store page is easy to find making it convenient for your audience to buy your merch. Links in Instagram captions are not clickable. Be sure to update your bio with a link to your merch and include the call-to-action 'Click the link in my bio to shop'. This helps your audience to know where to go to shop. To do this, update your Instagram profile information; add your URL for the display 'website' option.

Include your vanity URL in your post caption

Vanity URLs make it easy for your audience to direct themselves to your store page on Amazon. If you have a vanity URL, include it in your Instagram post caption. This makesit easy for your audience to remember and recall it next time they are shopping on Amazon. You can also instruct your followers to search your brand name on Amazon.com to find your products.

Create a unique hashtag to encourage social sharing and build community

Hashtags can make finding and sharing content about your merch easier and can help drive awareness for your brand and products. Encourage audience to upload their merch photos, tag your account, and use your unique hashtag.

Measure success

Use Instagram Insights to gain insight into who your followers online and how your posts and stories perform. Go toWhat are Instagram Insights?to know more.

Instagram Engagement Tools

Stories

Use Instagram Stories to go one-step further to connect with your audience. Instagram stories disappear after 24-hours, so you have the facility to post more content than you otherwise would in your regular Instagram feed without the risk of fatiguing your audience. Take advantage of the “swipe up” feature to link your Amazon Store page if your account has that feature enabled.

Instagram Live

Instagram Live gives you an opportunity to talk directly to your followers through live broadcast. Use Instagram Live to create a sense of urgency (for limited-edition products for example) and display special behind-the-scenes footage.

Story Polls

Use Polls in Instagram Stories to interact with your audience and solicit feedback about your merch. Analyze your poll results using Instagram Story Analytics.

To learn more, go toInstagram best practices.

See it in action:

Hannah Hart usedInstagramto announce the launch of her new merch store on Amazon.com. She used a high-quality photo featuring herself wearing one of her favorite items, and added her vanity URL to the caption and her bio to ensure audience knew where to go to shop.