参与Amazon Handmade计划需要满足哪些条件,费用是多少,7步高效利用YouTube宣传亚马逊商品

参加Amazon Handmade计划必须达到什么标准,花费多少钱,7步高效率运用YouTube宣传策划亚马逊商品引言

参加Amazon Handmade计划必须达到什么标准？花费多少钱？：Amazon Handmade 就是指市场销售由手工艺品商家（下称“手工艺人”）生产制造的手工制作商品的店面。亚马逊根据申请流程向“手工艺品”归类加上新的手工艺人，以保证顾客可以安心选购商品。7步高效率运用YouTube宣传策划亚马逊商品怎么使用 YouTube 宣传策划商家合作推广商品

参加Amazon Handmade计划必须达到什么标准？花费多少钱？

Amazon Handmade 条文和标准

Amazon Handmade 就是指市场销售由手工艺品商家（下称“手工艺人”）生产制造的手工制作商品的店面。亚马逊根据申请流程向“手工艺品”归类加上新的手工艺人，以保证顾客可以安心选购商品。

下列条文是对《亚马逊服务项目商业服务解决方法协义》的填补，对您参加 Amazon Handmade 计划有标准管束功效。

亚马逊保存随时随地自主撤消市场销售管理权限的支配权，与此同时也保存升级这种条文的支配权。

亚马逊计划参加资质

您必须得到亚马逊的准许才可以参加 Amazon Handmade 计划。要提交，请转到这里。

协作团队的组员务必给予偏向包括其机构有关详细信息的一切在线文档编辑的连接。

Amazon Handmade 商品资质

您只有在达到欢迎使用 Amazon Handmade网页页面中 【Amazon Handmade 商品资质】一部分叙述的资质规定的 Amazon Handmade 店面公布商品。

花费

针对已批准在“手工艺品”归类市场销售商品的手工艺人，在申请注册并批准在 Amazon Handmade 店面中市场销售商品后，不用付款技术专业营业费用 ($39.99)。

手工艺人必须为每套卖出的商品付款销售佣金。客户程序Amazon Handmade： 销售佣金，掌握相关销售佣金的大量详细信息

出版权、商标logo和别的有关现行政策

您需要遵循适用您的商品和商品信息的全部联邦政府、州和地区法律法规及其亚马逊现行政策。您不可侵害知名品牌或别的支配权使用者的专利权 (IP)。

相关亚马逊专利权现行政策的大量信息，客户程序适用商家的专利权现行政策。

大家建议申请注册亚马逊商标注册计划。

亚马逊商标注册可协助手工艺人维护在亚马逊上申请注册的商标logo，并为顾客打造出精确且可信赖的感受。现阶段，知名品牌务必有商标注册才有资质申请注册此计划。

维护手工艺品的一致性

亚马逊保存自主核查在 Amazon Handmade 店面中公布商品的手工艺人以及商品的支配权。在核查流程中，大家保存清除不符亚马逊或 Amazon Handmade 特殊指引和国家政策的商品和/或手工艺人的支配权。遭受亚马逊清除实际操作导致的一切手工艺人都是会接到通告，而且在绝大多数状况下，她们都能够挑选对实行决策明确提出投诉。

手工艺人将根据商家服务平台的“销售业绩通告”一部分接到实行通告，在其中将包括亚马逊开展审批所需信息的详细信息，及其手工艺人必须向亚马逊给予这种信息的时间段。

假如手工艺人一再尝试避开 Amazon Handmade 的管理决策或对策，其在 Amazon Handmade 店面市场销售商品的管理权限很有可能被永久性撤消。

商品公布规定

所有商品的公布都需要合乎全部亚马逊商品公布现行政策和 Amazon Handmade 商品公布规定指引，如Amazon Handmade： 归类商品现行政策和规定中上述。

订制数据信息

市场销售订制商品的手工艺人需遵循朝向商家的订制计划条文。

手工艺品退换货、退钱、备货和订单信息撤消

市场销售手工艺品的商家务必遵循全部Amazon Handmade： 退换货、退钱和撤消现行政策及其Amazon Handmade： 派送订单信息的有关要求。

信息共享

除开根据《亚马逊服务项目商业服务解决方法协义》达到的一切信息分享协义外，建立手工艺人材料网页页面，即表明您允许亚马逊顾客根据网址、手机应用程序和别的线上接入点共享相关您或您商品的全部信息（包含您或您商品的照片）。

照片拍照

在应用大家带来的所有服务项目为您的商品照相时，您均需遵循照片拍照条文和标准。

新闻报道公示和新闻稿件

在手工艺人单独或根据签订组织进行公关策划时，假如內容谈及亚马逊或 Amazon Handmade，则应在发布消息或新闻稿件的前两个星期在线留言的 Amazon Handmade 媒体公关精英团队，要求她们审批这种內容。请根据“在线留言”联络 Amazon Handmade 适用精英团队，她们会为您联络 Amazon Handmade 媒体公关精英团队的职工。

要以 Word 文本文档的方式推送新闻稿件的文稿，也可将其发给內部亚马逊相关者并由其审批（如可用）。

Amazon Handmade 媒体公关精英团队意味着会尽早与您联络。

亚马逊官方网站全文详细信息：

Amazon Handmade Terms and Conditions

Amazon Handmade is a store with handcrafted products, made by Handmade Sellers ("Makers"). Amazon uses an application process to add new Makers to the Handmade category to ensure customers are able to buy with confidence.

The following terms supplement theAmazon Services Business Solutions Agreementand govern your participation in the Amazon Handmade program.

Amazon reserves the right to remove selling privileges at any point and at its sole discretion. We also reserve the right to update these terms.

Amazon Program Eligibility

Your participation in Amazon Handmade is subject to Amazon’s approval. To submit an application, gohere.

Members of collaborative groups must provide a link to any online documentation containing details regarding their organization.

Amazon Handmade Product Eligibility

You can only list products in the Handmade store that meet eligibility requirements described in theAmazon Handmade Product Eligibilitysection ofWelcome to Handmade.

Fees

Enrollment in and approval to sell in the Amazon Handmade store comes with a waiver of the Professional selling fee ($39.99) for Makers that are approved to sell in the Handmade category.

Makers will pay a referral fee on each item sold. SeeAmazon Handmade: Referral Feesfor more details on referral fees

Copyright, Trademark, and other related policies

You must comply with all federal, state, and local laws as well as Amazon policies applicable to your products and product listings. You may not violate the Intellectual Property (IP) rights of brands or other rights owners.

For more information on Amazon’s policy regarding Intellectual Property, seeIntellectual Property Policy for Sellers.

We recommend registering withAmazon Brand Registry.

Amazon Brand Registry helps Makers protect registered trademarks on Amazon and creates an accurate and trusted experience for customers. Currently, brands must have a registered trademark to be eligible for enrollment in this program.

Protecting Handmade Integrity

Amazon reserves the right, in its sole discretion, conduct a review of products and the Makers listing them in the Handmade store. As part of that review, we reserve the right to remove listings and/or Makers that do not comply with Amazon, or Handmade specific guidelines and policies. Any Maker impacted by a removal from Amazon will be notified and in most cases, will have the option to appeal an enforcement decision.

Makers will receive enforcement notifications via Performance Notification in Seller Central and will include details on what is needed by Amazon to conduct an audit, as well as the timeframe in which the Maker will need to provide Amazon with this information.

Makers who repeatedly attempt to circumvent decisions or actions taken by Amazon Handmade, may see their ability to sell in the Handmade store permanently revoked.

Listing requirements

All listings must adhere to all Amazon listing policies and Handmade listing requirements guide, as documented inAmazon Handmade: Category Listing Policies & Requirements.

Customization data

Makers selling customized goods are subject to theCustomization Program Terms for Sellers.

Handmade returns, refunds, restocking, and order cancellation

Sellers of handmade products must comply with allAmazon Handmade: Returns, Refunds, and Cancellations Policiesas well as theAmazon Handmade: Fulfilling Orders.

Information sharing

In addition to any information sharing agreement through the Amazon Services Business Solution Agreement, you agree that by creating aMaker Profile Page, any information about you or your products (including images of you or your products) can be shareable by Amazon customers through websites, mobile applications, and other online points of presence.

Imaging

Your use of any service we offer to photograph your products is subject to theImaging Terms and Conditions.

News Announcements and Press Releases

Makers conducting their own PR activities, either independently or through a contracted agency, that include any mention of Amazon or Amazon Handmade, should engage our Amazon Handmade PR team to review their content two-weeks prior to issuing an announcement or Press Release. Please contact Handmade Support via Contact Us and they will connect you with someone from the Handmade PR team.

Send a draft of your release in a Word document, which may also be routed to and reviewed by internal Amazon stakeholders as appropriate.

A Handmade PR representative will get back in touch with you as soon as possible.

文章正文：亚马逊官方网址

7步高效率运用YouTube宣传策划亚马逊商品

应用 YouTube 宣传策划商家合作推广产品

制做主打您产品的短视频

在短视频中配戴或展现您的产品，并保证将产品的选购方式告之受众群体。在发布产品时，根据展现您最爱的产品的原创短视频发布您的新产品。

保证受众群体可以轻轻松松寻找您的产品

保证受众群体可以轻轻松松寻找您的店面网页页面，便捷她们选购您的产品。缺憾的是，电影片尾宣传卡现阶段没法连接至 Amazon.com。可是，您可以在短视频结束公布静图，展现本人 URL 和商品信息。除此之外，您可以在短视频表明字段名中加上店面网页页面连接，并在全部视频在线观看历程中口头上反复本人 URL，协助受众群体记忆力。

奖赏受众群体

博采众长，根据艺术创意方式酬劳与您的产品相关内容互动交流的受众群体。以尤其的方法鼓励受众群体、举行比赛或给予完全免费试品，或是让配戴您产品的客户变成您频道栏目的“这周角色”。

合作推广以将您的产品展示给新的受众群体

与 YouTube 上的别的热点视频创作人协作，让您与找不到您产品的受众群体紧密联系，进而提高您的产品曝光度。找寻别的 YouTube 网络主播，以艺术创意方法进行协作。将这视作一种机遇，来向潜在性新顾客宣传策划您的新产品。

聆听受众群体的心里话

了解受众群体，掌握她们要想见到的产品种类（设计方案、特点、色调等）。请她们在评价一部分共享意见反馈；或是加上网络投票信用卡，请受众群体参加调研。

维持势态

公布后，再次按时在短视频中营销推广您的产品。庆贺大事件，比如销售量初次做到一千件、新设计方案公布或新的产品种类。

应用 YouTube 剖析作用考量造就

应用YouTube 剖析作用掌握您的视频播放的主要表现。找到收看者与之互动交流的短视频和她们最爱的短视频。

YouTube 互动交流专用工具

1、信用卡

应用信用卡可以提高短视频的交互性。信用卡可以表明自定的照片、文章标题和呼吁性术语，实际在于卡种类。您可以应用信用卡进行问卷调查网络投票。相关信用卡的其他信息，客户程序向短视频加上信用卡。

2、信用卡汇报

应用信用卡汇报搜集受众群体与视頻中信用卡互动交流的有关数据信息。要掌握其他信息，客户程序信用卡汇报。

3、捐助信用卡

找寻方式将您的产品与您关心的工作关系起來。应用捐助信用卡募集资金并提升名气。要了解捐助信用卡的应用，客户程序应用和管理方法捐助信用卡

要了解 YouTube 最佳实践，请浏览 YouTube新手入门。

掌握具体应用实例：

为了更好地庆贺新产品在amazon上的公布，Shane 将一则文章标题为“摧毁我唯一的衬衣”视频发布到 YouTube 来鼓励受众群体。要视频观看，请转到摧毁我唯一的衬衣。在这里则短视频中，Shane 引燃了他最爱的 T 恤，随后公布他拥有新欢，也就是他在amazon上公布的新产品系列产品中的一款 T 恤。Shane 清晰地多次高声告知收看者哪里可以寻找产品，保证受众群体了解产品选购方式。除此之外，他在短视频叙述框中增加了他的amazon店面连接。他依然还在短视频结尾建立了一张静图，上边展现了不一样的产品和他的店面网页页面 URL。

亚亚马逊官网全文详细信息：

Use YouTube to promote your products in Merch Collab

Create videos featuring your merch

Wear or display your merch in your videos and be sure to tell audience where they can find it. For your launch, announce your new merch with an original video that shows off your favorite products.

Make your merch easy to find

Ensure your store page is easy to find making it convenient for your audience to buy your merch. Unfortunately, End Cards are not able to link to Amazon.com at this time. Instead, publish a static image at the end of your video featuring your vanity URL and images of your merch. Additionally, link to your store page in the video description field and repeat your vanity URL verbally throughout your video to help your audience remember.

Reward your audience

Brainstorm creative ways to feature audience who engage with content relating to your merch. Provide special shout-outs to your audience, run contests or giveaways, or feature a fan wearing your merch as the “person of the week” on your channel.

Collab to expose your merch to new audiences

Collaborate with other popular video creators on YouTube to increase exposure to your merchandise by connecting you with audiences who may not have otherwise found it. Look for other YouTubers to collaborate in creative ways. Look for it as an opportunity to spread the word about your new products to potential new customers.

Listen to your audience

Ask your audience for the types of merchandise they would like to see (designs, characters, colors, etc.). Ask them to share their feedback in the comments section or add a poll card to survey your audience.

Maintain momentum

Continue to promote your merch in your videos on a regular basis after you launch. Celebrate important milestones, such as your first thousand sales, newly published designs, or new product-types.

Measure success with YouTube analytics

Understand how your videos are performing withYouTube Analytics. Find out which videos your viewers interact with and like the most.

YouTube Engagement Tools

Cards

Use cards to add interactivity to your videos. Cards can show customized images, titles, and calls to action, depending on the card type. You can run polls using cards. For more info on cards, seeAdd cards to videos.

Cards Report

Use the Cards Report to gather data on how audience interact with cards on your videos. learn more, referCards Report.

Donation Cards

Look for ways to tie your merch back to a cause you care about. Use Donation Cards to raise funds and awareness. To learn more about using Donation Cards, refer toUse & manage donation cards

To learn more about YouTube best practices, visit YouTubeGet started.

See it in action:

To celebrate the launch of his new merch on Amazon, Shane mobilized his audience by uploading a video titled “Destroying My Only Shirt” to YouTube. To watch the video, go toDestroying my only shirt. The video showed Shane lighting his most-beloved t-shirt on fire and announcing that he has a new favorite- the T-shirt from his new merch collection on Amazon. Shane clearly called out multiple times where viewers could find his merch to ensure audience knew where to go to shop. In addition, he added a link to his Amazon store in the video description box. He also created a static image at the end of his video showcasing different products and his Store page URL.