亚马逊卖家关于竞价策略的常见问题有哪些,亚马逊官方教程：创建商品帖子进行推广

亚马逊平台有关竞价策略的常见问题有什么,亚马逊官方实例教程：建立产品帖子开展营销推广引言

亚马逊平台有关竞价策略的常见问题有什么？：竞价策略常见问题要较为不一样竞价策略的销售业绩，大家建议选用已应用动态性竞价 - 只减少进行的目前广告活动，并将其策略更改成动态性竞价 - 提升和减少。要变更商品推广的竞价策略，请导航至广告活动设定菜单栏，并亚马逊官方实例教程：建立产品帖子开展营销推广帖子具备材料条幅、自定义头像、产品标志、文章标题文字和归类标识。帖子表明在竖直滚动条的提交数据信息中，amazon顾客可之中访问大量有关产品的帖子或转为各种各样产品分类。

亚马逊平台有关竞价策略的常见问题有什么？

竞价策略常见问题

要较为不一样竞价策略的销售业绩，大家建议选用已应用动态性竞价 - 只减少进行的目前广告活动，并将其策略更改成动态性竞价 - 提升和减少。

要变更商品推广的竞价策略，请导航至广告活动设定菜单栏，并升级广告活动竞价策略挑选。

检测竞价策略时，最好是挑选已推广了一段时间且可以转化成充足转换频次的平稳（ACoS 和转换频次在几个星期内比较稳定）广告活动。

大家建议在检测策略期内限定变更频次，便于您可以将销售业绩差别归功于实际变更。一定要注意，因为标准很有可能每星期都是在转变，这类方式并有缺憾，但也许会有一定的协助。假如您在无论怎样想修复为以前的竞价策略，您可以在广告活动设定菜单栏中实行此实际操作。

大家不建议下列作法：

应用“动态性竞价 - 提升和减少”策略建立新的广告活动，随后将其与目前的“动态性竞价 - 只减少”广告活动开展较为。将具备非常少销售业绩数据信息的新广告活动与目前广告活动开展较为的結果不是精确的，由于amazon用以在动态性竞价下提升竞价的预测算法在数据信息大量时的实际效果更强。假如新的广告活动与目前广告活动大不一样（比如，所营销推广的 ASIN 不一样、关键字不一样等），您也许没法只将销售业绩差别归功于竞价策略的不一样。

应用不一样的竞价策略建立2个完全一致的广告活动。这种广告活动将市场竞争同样的机遇，这类互动很有可能会歪曲結果。您的广告的每次单击成本费不容易遭受别的广告活动的危害，但做为检测策略，这不大可能为您给予清晰的結果。

亚马逊官网全文详细信息：

Test bidding strategies

To compare the performance of different bidding strategies, we recommend that you take an existing campaign that has been running usingdynamic bids - down only, and change its strategy todynamic bids - up and down.

To change your bidding strategy for Sponsored Products, navigate to theCampaign settingstab and update theCampaign bidding strategyselection.

When testing your bidding strategy, it is best to choose a campaign that is stable (ACOS and conversions are relatively steady across weeks), has been running for a while, and generates sufficient conversions.

We recommend that you limit your changes while testing strategies, so that you can attribute the difference in performance to a specific change. Note that this method is not perfect as conditions may change week over week, but may be helpful. If at any point you'd like to return to your previous bidding strategy, you can do so in theCampaign settingstab.

We do not recommend:

Creating a new campaign with 'dynamic bids - up and down' strategy and comparing it to existing 'dynamic bids - down only' campaigns.A new campaign with sparse performance data will not compare accurately against existing campaigns, as Amazon’s predictive algorithms that optimize bids under dynamic bidding work better when they have more data. If the new campaign is very different from the existing ones (for example, different ASINs advertised, different keywords etc.), you may not be able to clearly attribute the performance difference to just the bidding strategies being different.

Creating two identical campaigns, with different bidding strategies.These campaigns will compete for the same opportunities, and this interaction may skew the result. The cost-per-click for your ad is not impacted by your other campaigns, but as a testing strategy this is unlikely to give you clear results.

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亚马逊官方实例教程：建立产品帖子开展营销推广

建立帖子

帖子具备材料条幅、自定义头像、产品标志、文章标题文字和归类标识。帖子表明在竖直滚动条的提交数据信息中，amazon顾客可之中访问大量有关产品的帖子或转为各种各样产品分类。

要建立帖子，您务必达到相应的资质规定。除此之外，当您建立帖子时，务必达到相应规定才可以得到准许。相关详细资料，客户程序帖子资质规定。

在逐渐应用帖子以前，初次应用的客户必须建立个人信息。

【要建立个人信息，请实行下列实际操作：】

转到帖子发送者，应用您的凭证登陆。

点击要将帖子个人信息连接到的官方旗舰店的【建立个人信息】。

为您的个人信息键入相对应的信息内容。

个人信息名字： 个人信息名字朝向顾客，并依据品牌名字填好。您可以挑选编缉它。

个人信息logo： 挑选一个 640x640 清晰度或更高的图象，低于 100MB，RBG 色调文件格式。

挑选“条文和标准”的勾选框，随后递交您的个人信息开展审批。您可以在搭建个人信息期内再次建立帖子。

【要建立帖子，请实行下列实际操作：】

在帖子发送者中，点击“建立帖子”。

上传照片： 挑选一个 640x640 清晰度或更高的图象，低于 100MB。

为您的帖子写一个文章标题。

加上与您的帖子有关的 ASIN。假如 ASIN 断货或商品详情页表面没有图片，则不容易表明您的帖子。

递交帖子开展审批。提交之前，请查询全部信息内容以保证恰当准确无误。

您的帖子根据人们的审批步骤后，才可以发布。根据点击帖子操作面板中的【查看更多】按键，您可以查询情况。核查步骤通常在 4 钟头内进行。

亚马逊官网全文详细信息：

Create a Post

Posts feature a profile banner, a custom image, a product icon, caption text, and category tags. Posts are displayed in vertically-scrolling feeds where Amazon shoppers can browse more Posts for related products or pivot to various product categories.

To create a Post, you must meet certain eligibility requirements. Additionally, when you create a Post, it must meet certain requirements before it gets approved. For more information, seePosts eligibility requirements.

Before starting with Posts, first-time users will need to create a profile.

To create a profile:

Go toPosts Publisherand sign-in using your credentials.

ClickCreate profilefor the Store that you’d like to link Posts profile to.

Enter the appropriate information for your profile.

Profile name: The profile name is shopper-facing and filled in based on the brand name. You have an option to edit it.

Profile logo: Choose a 640x640 pixel or larger image under 100MB in RBG color format.

Select the checkbox for the Terms and Conditions and submit your profile for review. You can proceed with creating a Post while the profile is under construction.

To create a Post:

InPosts Publisher, click Create Post.

Upload an image: Choose a 640x640 pixel or larger image under 100MB.

Write a caption for your Post.

Add the ASIN related to your Post. If the ASIN is out of stock or there is no image on the product detail page, your Post will not be shown.

Submit Post for review. Before submitting, review all of the information to ensure it’s correct.

Your Post will go through our review process before it goes live. You can view the status, by clicking onView Detailsbutton in the Posts Dashboard. The review process is usually completed within 4 hours.

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