亚马逊付款交易视图是什么,怎么看,这份亚马逊竞价策略指南请收好！

亚马逊付款交易主视图有哪些,如何看,这一份亚马逊竞价对策指引请放好！引言

亚马逊付款交易主视图有哪些？如何看？：根据查询交易网页页面，可以对自上一清算日具有此次清算前一天发生在帐户中的交易开展一览。交易可能是由亚马逊、订单信息、退款或汇总进行的付款或扣费。这一份亚马逊竞价对策指引请放好！竞价对策建立商品推广或展现型营销推广主题活动时，您可以从三种竞价对策中实现挑选。挑选最适用于您广告宣传活动目标的对策。此设定适用广告宣传主题活动中的全部竞价。动态性竞价 - 只减少假如您挑选“动态性竞价 - 只减少”对策，

亚马逊付款交易主视图有哪些？如何看？

付款交易主视图

根据查询交易网页页面，可以对自上一清算日具有此次清算前一天发生在帐户中的交易开展一览。交易可能是由亚马逊、订单信息、退款或汇总进行的付款或扣费。

根据点击一览行右边的总额来查询交易。请参照 8.1.2“交易宝贝详情面”来得到大量有关交易详细信息的信息内容。

您可以挑选結果或检索符合规定的交易以进一步改动交易主视图。

查询挑选結果：应用这一下拉列表，并根据特定交易种类及实际的交易時间来改动交易目录。

您可以按下列方法挑选：

全部交易种类：表明全部交易（不会受到种类限定）。

订单信息付款：仅表明与订单信息付款相关的交易。

退款：仅表明与退款相关的交易。

银行信用卡不付退款：仅表明与银行信用卡不付相关的交易。银行信用卡不付指的是尤其与银行信用卡相关的付款或扣费。比如，若顾客联络银行信用卡企业并回应与商家市场销售相关的付款，这时相对应的交易将标明为银行信用卡不付。

亚马逊商城系统交易确保理赔退款：表明由顾客进行的与亚马逊商城系统交易确保理赔相关的全部交易付款或扣费。

附加费：其它杂费，入亚马逊货运物流库存量储存费或进库运输费用。

别的：表明很有可能包含订阅费、与服务项目和由亚马逊进行的扣费或付款相关的其它杂费。

挑选时间范围：应用此作用特定交易目录的日期范畴。

清算周期时间：挑选清算周期时间中的全部交易。

超过日数：挑选交易的设置日数

自定日期范畴：挑选您自身的时间范围

挑选某一选择项后，请单击“升级”查询結果。

检索交易：您可以根据订单号码来检索订单信息。

交易宝贝详情面

精准定位一笔交易后，不论是根据挑选或是根据检索查询交易网页页面，都能够根据点击交易一览行右边的“所有信息内容”列中的额度来查询与该交易相关的付款详细信息。

从而造成的交易宝贝详情面会表明与初始交易相关的全部关键点。比如，假如您查询一个订单信息交易宝贝详情面，全部与之相关的退款或是汇总可能在初始交易下边表明。这种相关交易的详细信息还可以根据点击总额度联接开展查询。

亚马逊官方网站全文详细信息：

Payments Transactions View

The View Transactions Page displays a summary view of the transactions that have occurred in the account since the last settlement date up until closing on the previous day. A transaction can be a charge or credit that is initiated by Amazon, an order, a refund or an adjustment. View thePayments Transactions Viewreport.

To view the transaction, click the Total value at the right side of the summary line.

You can further modify the transaction view by filtering the results or by searching for transactions that meet your criteria.

Filter view by: Use this drop-down menu to modify the list of transactions by specifying a type of transaction and a specific period of time.

You can filter by the following:

All transactions types:This shows all transactions regardless of type.

Order Payment:This shows only transactions that are related to the payment of orders.

Refund:This shows only transactions that are related to refunds.

Chargeback Refund:This shows only transactions that are related to chargebacks. Chargebacks are charges or credits that are specifically related to credit card claims. For example, if a buyer calls their credit card company and refutes a charge related to the seller's sale, the corresponding transaction will be noted here as a chargeback.

A-to-z Guarantee Refund:This shows all transaction charges or credits related to A-to-Z Guarantee claims that were initiated by the buyer.

Service Fees:Other fees, such as FBA Inventory Storage fees or inbound transportation charges.

Other:This shows fees which may include subscriptions, other fees related to service and credits or charges that were initiated by Amazon.

Select a period of time:Use this feature to specify a range of dates for the list of transactions.

Statement period: Select all transactions in a settlement period.

Past number of days: Select a set number of days of transactions

Custom date range: Select your own time period

After you select an option, click "Update" to see the results.

Search for a transaction: This allows you to search for an order using the order number.

Transaction Detail Page

Once you have located a transaction, either by filtering or by searching theView Transactionspage, you can see payment details related to the results by clicking the amount in the Total column on the right side of the transaction summary line.

The resultingTransaction Detailspage display any details associated with the original transaction. For example, if you view an orderTransaction Detailpage, all related refunds or adjustments will be shown below the original transaction. TheseAssociated Transactionscan also be viewed in detail by clicking the Total amount link.

文章正文：亚马逊官网

这一份亚马逊竞价对策指引请放好！

竞价对策

建立商品推广或展现型营销推广主题活动时，您可以从三种竞价对策中实现挑选。挑选最适用于您广告宣传活动目标的对策。此设定适用广告宣传主题活动中的全部竞价。

动态性竞价 - 只减少

假如您挑选“动态性竞价 - 只减少”对策，亚马逊将对于不大可能转换为销售量的点一下即时减少您的竞价。如果我们预测分析到您的广告宣传不大可能转换为销售量（比如检索查看內容的相关性较低、广告栏的实际效果不佳等），并且亚马逊发觉了这种状况，则大家也许会对于本次竞价减少您的竞价。

动态性竞价 - 提升和减少

假如您挑选“动态性竞价 - 提升和减少”对策，亚马逊将对于更有可能转换为销售量的点一下即时提升您的竞价，与此同时对于不大可能转换为销售量的点一下即时减少您的竞价。

在商品推广和营销推广中，针对百度搜索主页顶端的广告栏，其竞价提升力度不能超出 100%；针对别的全部广告栏，起竞价提升力度不能超出 50%。假如选择此对策，请在挑选竞价时充分考虑这一点。这类对策会利用转换概率按百分比调节您的竞价，因而与其它二种对策对比，它很有可能会让您的广告宣传开支造成大量转换频次。如果我们发觉了您的推广更有可能转换为销售量的机遇（比如，您的宣传发生在相对高度相关的检索查看內容中、您的广告宣传展现在实际效果较有创意的广告位上等），则有可能会对于本次竞价提升您的竞价。如果我们发觉了别的不大可能转换为销售量的状况，则有可能会对于本次竞价减少您的竞价。比如，针对百度搜索主页顶端的机会，amazon现阶段较多可以将 $1.00 的竞价提高到 $2.00；针对别的全部广告栏的机会，则较多可以提高到 $1.50。

展现型营销推广应用预估 ACOS 和您的竞价来测算最后竞价。如果我们发觉了您的推广更有可能转化为销售量的机会，则有可能会对于本次竞拍提升您的竞价。如果我们发觉了别的不大可能转化为销售量的状况，则有可能会对于本次竞拍减少您的竞价。

固定不动竞价

针对商品推广和营销推广，假如您挑选固定不动竞价策略，amazon可能一直应用您的准确竞价，而不容易依据转化概率调节竞价。与动态性竞价策略对比，固定不动竞价策略很有可能会让您的广告宣传开支得到更多的展现频次，但得到的转化频次却很有可能较少。

亚马逊官网全文详细信息：

Bidding strategies

When you create a Sponsored Productsor a Sponsored Displaycampaign, you can choose from three bidding strategies. Pick the strategy that works best for your campaign's objective. This setting applies to all bids within your campaign.

Dynamic bids - down only

When you choose the dynamic bids - down only strategy, Amazon will reduce your bids in real time for clicks that may be less likely to convert to a sale. If Amazon sees an opportunity where we predict your ad may be less likely to convert to a sale (for example, a less relevant search query, on a placement that doesn’t perform well, etc.), we might lower your bid for that auction.

Dynamic bids - up and down

When you choose the dynamic bids - up and down' strategy, Amazon will increase your bids in real time for clicks that may be more likely to convert to a sale, and reduce them for clicks that are less likely to convert to a sale.

For Sponsored Products and Sponsored Brands, we won’t increase your bids by more than 100% for placements at the top of the first page of search results, and by more than 50% for all other placements. Take this into account when selecting your bid while using this strategy. Since this strategy adjusts your bid up and down in proportion to likelihood of a conversion, it may deliver more conversions for your ad spend compared to the other two strategies. If we find an opportunity where your ad is more likely to convert to a sale (for example, your ad appearing for a highly relevant search query, on a placement that performs well, etc.), we might increase your bid for that auction. If we find another opportunity that looks less likely to convert to a sale, we might lower your bid for that auction.For example, Amazon can currently adjust your bid of $1.00 up to a maximum of $2.00 for opportunities on top of the first page of search results, and up to $1.50 for opportunities on all other placements.

Sponsored Display uses expected ACOS with your bid to compute the final bid. If we find an opportunity where your ad is more likely to convert to a sale, we might increase your bid for that auction. If we find another opportunity that looks less likely to convert to a sale, we might lower your bid for that auction.

Fixed bids

For Sponsored Products and Sponsored Brands, when you choose the fixed bids strategy, Amazon will use your exact bid for all opportunities and won’t adjust your bids based on likelihood of a conversion. Compared to dynamic bidding strategies, you may get more impressions, but fewer conversions for your ad spend with this strategy.

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