亚马逊7 天秒杀效果如何查看,页面中有哪些指标,亚马逊官方为您解读竞价建议和竞价范围

amazon7 天秒杀效果怎么查看,网页页面中有什么指标值,亚马逊官方为您讲解竞价提议和竞价范畴引言

amazon7 天秒杀效果怎么查看？网页页面中有什么指标值？：7 天秒杀效果您可以在商家服务平台的管理方法促销网页页面查询您的 7 天促销和秒杀的总体效果。点一下特殊秒杀中的“查询”就可以查询秒杀中每一个 SKU 的秒杀效果。“秒杀”网页页面中的“商品详细信息”和“标价”一部分向您给予下列亚马逊官方为您讲解竞价提议和竞价范畴竞价提议和竞价范畴提议竞价和竞价范畴是系统软件依据与您的广告宣传相近的广告宣传的一组全新获胜竞价测算得到的。竞价范畴是商品归类中大部分广告宣传的获胜竞价的范畴。“提议竞价”为您给予别的企业对商品（比如您的商品）应用

amazon7 天秒杀效果怎么查看？网页页面中有什么指标值？

7 天秒杀效果

您可以在商家服务平台的管理方法促销网页页面查询您的 7 天促销和秒杀的总体效果。

点一下特殊秒杀中的“查询”就可以查询秒杀中每一个 SKU 的秒杀效果。“秒杀”网页页面中的“商品详细信息”和“标价”一部分向您给予下列指标值：

卖出产品数量： 秒杀期内卖出的秒杀商品总数

归入替补名册的商品： 在秒杀商品售出后，顾客加上到替补名册的商品总数。很多归入替补名册的商品表明，您可以市场销售的促销商品超过您为 SKU 键入的促销总数。

促销收益： 已购买某 SKU 商品的销售总额（卖出商品总数 x 促销价钱）

总促销收益： 参与秒杀的全部 SKU 的已购买商品销售总额

留意：系统软件将在促销完毕后的 2 钟头内为您给予销售数据。

亚马逊官网全文详细信息：

7-day Deal & Lightning Deal Performance Results

The overall performance for your 7-day Deals and Lightning Deals can be found in theManage Deals pagein Seller Central.

Click View on the specific Deal to see performance for each SKU in the Deal. The following metrics will be provided to you in the "Product Details" and "Pricing" section of your Deal:

Units Sold: The number of Deal units sold during the deal

Items Waitlisted: The number of items that the customers added to a waitlist after a deal sells out. A high number of Items Waitlisted suggests that you could have sold more Deal units than the Quantity for Deal that was entered for the SKU

Deal Revenue: Ordered product sales (Units Sold x Deal Price) for that SKU

Total Deal Revenue: Ordered product sales for all SKUs that participated in the deal

Note:Your sales data might take up to 2 hours to become available after the Deal ends.

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亚马逊官方为您讲解竞价提议和竞价范畴

竞价提议和竞价范畴

提议竞价和竞价范畴是系统软件依据与您的广告宣传相近的广告宣传的一组全新获胜竞价测算得到的。竞价范畴是商品归类中大部分广告宣传的获胜竞价的范畴。

“提议竞价”为您给予别的企业对商品（比如您的商品）应用的预计竞价。此范畴的效果是协助您逐渐应用广告宣传。可是，假如您有特殊的总体目标，大家建议键入一个可以完成对策的竞价，随后依据您的广告宣传主题活动销售业绩调节竞价。

比如，假如您的推广组的提议竞价为 $0.70 ($0.40 - $1.40)，即表明提议竞价为 $0.70，竞价范畴为 $0.40 到 $1.40。

依据每一次竞价中竞价和广告宣传的提升或降低，提议竞价和竞价范畴每日都是升级。

融合应用提议竞价和竞价范畴来决策广告宣传组或关键字的竞价。

假如您决策使每一次点一下的使用价值高过提议竞价，比如提议竞价为 $1.60，那麼您可以将竞价设定为 $1.60。如今，因为您的竞价高过提议竞价且高过竞价范畴的最大值，您的广告词在竞价里将更具有竞争能力。这也许会提升您获得大量展现频次、点一下频次和销售量的机遇。

再举一个事例，假如广告宣传组或关键字的提议竞价为 $0.70，而竞价范畴为 $0.40 到 $1.40，则您可以将每一次关键词点击的使用价值列入 $0.60。即使 $0.60 小于提议竞价，您依然可以获得展现频次。可是，您也许会以更好的竞价获得大量展现频次。

搜索您的提议竞价

要搜索商品营销推广手动式广告宣传主题活动的提议竞价，请在“广告宣传活动组织”中点一下您的广告宣传主题活动，随后先后点一下关键字菜单栏。提议竞价将表明在数据分析表中。建立广告宣传主题活动时，提议竞价将表明在关键字精准定位和竞价一部分的报表中。要搜索全自动广告宣传主题活动的提议竞价，请在“广告宣传活动组织”中点一下您的广告宣传主题活动，每一个广告宣传组提议竞价将在“提议竞价”列中列举。

亚马逊官网全文详细信息：

Suggested bid and bid range

Suggested bid and bid range are calculated from a group of recent winning bids for ads that are similar to yours. The bid range is a range of winning bids for most ads in your product category.

The suggested bid provides you with an estimate of bids that have been used by other advertisers for products such as yours. The purpose of this range is to help you get started with advertising. However, if you have a specific objective in mind, we recommend that you enter a bid that will enable you to meet your strategies and then adjust your bid based on your campaign performance.

For example, if the suggested bid for yourad groupis $0.70 ($0.40 - $1.40), the suggested bid is $0.70 and the bid range is $0.40 to $1.40.

Suggested bid and bid range update daily, based on the increase or decrease in competing bids and ads in each auction.

Use the suggested bid and bid range together to decide on a bid for yourad groupor keyword.

If you decide that each click is worth more than the suggested bid, for example $1.60, you can set your bid at $1.60. Now, since your bid is higher than the suggested bid and above the high end of the bid range, your ads will be more competitive in auctions. This may increase your chances of winning more impressions, clicks, and sales.

To take another example, if the suggested bid for an ad group or keyword is $0.70 and the bid range is $0.40 - $1.40, you might decide that each click on your ad is worth $0.60. Even though $0.60 is lower than the suggested bid, you can still win impressions. However, you may win more impressions with a higher bid.

Find your suggested bid

To find the suggested bid for a Sponsored Products manual campaign, click your campaign in the campaign manager, then click theKeywordstab. Suggested bid will be displayed in the data table. When you create a campaign, the suggested bid will be displayed in the table in the Keyword targeting and bids section. To find the suggested bid for an automatic campaign, click your campaign in the campaign manager and the suggested bid for eachad groupis listed in the Suggested bid column.

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