收到亚马逊负面买家体验 (NCX) 通知后,该如何解决,亚马逊官方解读销售指导
收到亚马逊负面买家体验 (NCX) 通知后,该如何解决,亚马逊官方解读销售指导摘要
收到亚马逊负面买家体验 (NCX) 通知后,该如何解决?:亚马逊负面买家体验 (NCX) 通知亚马逊致力于提供众多可供选择的商品和卓越的买家体验。为了实现良好的买家体验,如果最近订单的买家不满意率远远高于类似商品的不满意率,我们可能会停售这些商品。如果您收到亚马逊官方解读销售指导亚马逊销售指导个人卖家:此功能适用于参与专业销售计划的卖家。亚马逊销售指导可为您提供个性化建议,旨在帮助您在亚马逊上取得更大成功。我们一直在寻找方法来帮助您在亚马逊上取得更大成功。一旦发现销售机会,我
收到亚马逊负面买家体验 (NCX) 通知后,该如何解决?
亚马逊负面买家体验 (NCX) 通知
亚马逊致力于提供众多可供选择的商品和卓越的买家体验。为了实现良好的买家体验,如果最近订单的买家不满意率远远高于类似商品的不满意率,我们可能会停售这些商品。
如果您收到通知,告知您的商品因买家不满意率较高而被停售,则在您查看并解决引起买家不满意率高的买家反馈之前,该商品将无法销售。
买家不满意率等于买家报告商品或商品信息相关问题的最近订单数除以最近订单总数。买家可以通过退货、退款、联系客户服务和发布一星商品评论来报告商品或商品信息问题。
查看反馈并解决问题
您可以在卖家平台的“买家之声”控制面板上查看买家对您商品的反馈。要详细了解此控制面板和商品的买家体验 (CX) 健康度,请访问我们的买家之声帮助页面。
要采取措施解决您商品存在的负面买家体验问题,请点击您收到的通知中的详情链接。或者,在“买家之声”控制面板上点击商品旁的【解决问题】按钮 , 然后点击“买家之声”详情页面上的【解决问题】按钮。有关更多信息,请参阅解决您的买家满意度状况问题。
注意:商品的买家不满意率以及商品停售不会对您的卖家账户产生任何影响。商品下架是为了防止更严重的负面买家体验,使您有机会解决影响买家的问题,然后自行重新发布商品。
如果您有其他问题,请访问我们的帮助中心或联系卖家支持。
亚马逊官网原文详情:
Amazon negative customer experience (NCX) notifications
Amazon is dedicated to providing a wide selection of products and an amazing customer experience. To protect that customer experience, we may close offers if the negative customer experience (NCX) rate on recent orders is considerably higher than the rate for similar products.
If you get a notification that your offer has been closed because of a high NCX rate, that product will not be available for purchase until you review and address the customer feedback that caused the high NCX rate.
The NCX rate is the number of recent orders for which the customer reported a product or listing issue divided by the total number of recent orders. Product or listing issues can be reported through returns, refunds, customer service contacts, and one-star product reviews.
Review feedback and resolve issues
You can review the customer feedback on your offer on theVoice of the Customer dashboardin Seller Central. To learn more about the dashboard and the Customer Experience (CX) Health of your offers, visit ourVoice of the Customerhelp page.
To take action to resolve the NCX issue with your offer, click the details link in the notification you received. Alternatively, click theResolve issuebutton next to the offer on the Voice of the Customer dashboard, and then click theResolve issuebutton on the Voice of the Customer details page. For more information, seeResolve your CX Health issues.
Note:The NCX rate of your offers and the closure of offers will not have any effect on your seller account. Offer closures are to prevent further negative customer experiences, give you the opportunity to address issues affecting customers, and relist the offer yourself.
If you have additional questions, visit ourhelp centeror contactSeller Support.
文章来源:亚马逊官方网站
亚马逊官方解读销售指导
亚马逊销售指导
个人卖家:此功能适用于参与专业销售计划的卖家。
亚马逊销售指导可为您提供个性化建议,旨在帮助您在亚马逊上取得更大成功。
我们一直在寻找方法来帮助您在亚马逊上取得更大成功。一旦发现销售机会,我们会通过以下方式通知您。
卖家平台中的亚马逊销售指导
您可在卖家账户主页上找到亚马逊销售指导。有关亚马逊销售指导的更多信息,请访问销售指导页面。
电子邮件建议
要验证亚马逊销售指导通知的电子邮件地址和其他设置,请访问通知首选项。您可以在亚马逊销售指导通信页面上查看您的电子邮件通知。您可以选择以主商城语言、英语或简体中文接收电子邮件建议。了解更多信息。
亚马逊 MWS
您可以从亚马逊商城网络服务 (MWS) 批量下载建议。了解更多信息。
通知
亚马逊销售指导会向您通知以下类型的机会。要查看详细的通知列表,请在【数据报告】菜单上选择【亚马逊销售指导】。然后点击【电子邮件设置】选项卡。
库存建议
根据您的近期库存和销售数据,得出商品库存较低的时间。了解何时该补货,以避免出现缺货和承担取消订单的风险。(库存预估依据的是您过去七天的销售数据。)
销售机会
通过添加最近受买家欢迎但亚马逊上供货能力有限的商品来提高买家购买您商品的几率。您可以设置首选项以包含或排除品牌、分类或商品。如果您以前发布过类似商品,我们将告知您买家对此类商品的兴趣,并帮助您确定业务发展机会。
全球销售机会
帮助您通过亚马逊商城全球销售计划向全球买家销售您的商品。您可以在其他商城中发布您的商品以增加浏览您商品的买家数量。
配送建议
了解买家何时会对您提供、但并未通过亚马逊物流 (FBA) 配送的商品产生浓厚兴趣。如果您通过亚马逊物流配送这些商品,则订单可能有资格享受免费配送服务、亚马逊 Prime 或其他受欢迎的亚马逊物流优惠。
低价机会
找到具有相较价格更低的报价机会。匹配最低价功能可以发现 Amazon.com 上在售商品当前可用的最低价格。
需要修复的商品信息
完整的商品信息便于买家更轻松地进行查找、评估和购买。
【商品信息质量】: 如果您的商品信息有质量提醒,您可以使用改善商品信息工具来添加缺失信息。
您的首选通知语言
您可以选择要接收的电子邮件建议和首选的接收语言。了解更多信息。
亚马逊官网原文详情:
Amazon Selling Coach
Individual sellers:This feature is available to sellers withProfessional selling plans.
Amazon Selling Coach offers personalized recommendations to help you increase your success on Amazon.
We are always looking for ways to help you to be more successful on Amazon. As we identify selling opportunities, we will notify you in the following ways.
Amazon Selling Coach in Seller Central
You can find the Amazon Selling Coach on your seller accounthome page. You can learn more about it on theSelling Coachpage.
Email recommendations
To verify the email address and other settings for your Amazon Selling Coach notifications, seeNotification preferences. You can view your email notifications on theAmazon Selling Coach Communicationpage. You can receive email recommendations in your home marketplace language, English, or simplified Chinese.Learn more.
Notifications
Amazon Selling Coach notifies you about the following types of opportunities. To see a detailed list of notifications, selectAmazon Selling Coachon theReportsmenu. Then click theEmail Settingstab.
Inventory Opportunities
Find out when you’re running low on products based on your recent inventory and sales data. Learn when it’s time to restock so you can avoid running out and risking cancellations. (Inventory projections are based on your sales over the past seven days.)
Product Opportunities
Increase your selection by adding products that have been popular with customers recently but have limited availability on Amazon. You can set your preferences to include or exclude brands, categories, or products. If you’ve listed similar products in the past, we let you know about customer interest and help you identify business growth opportunities.
Global Selling Opportunities
Make your products available to international customers through Amazon Marketplace global selling programs. You can list your products in other marketplaces to expand the number of customers who see them.
Fulfillment Opportunities
Learn when there is a high level of customer interest in products you offer that are not offered through Fulfillment by Amazon (FBA). If you offer these products through FBA, they might be eligible for free shipping, Amazon Prime, or other popular FBA benefits.
Note:To see fulfillment opportunities, you must be enrolled in FBA. SeeGetting started with Fulfillment by Amazon (FBA).
Low Price Opportunities
Find out when there are comparable offers with lower prices. TheMatch Low Pricefeature finds the lowest price currently available for active listings on Amazon.
Preferred language for your notifications
You can choose which email recommendations you receive and in which language you want to receive them.Learn more.
Amazon Marketplace Web Service (Amazon MWS)
Important:You must be an Amazon MWS developer in order to send a Reports request.
You can download your recommendations in bulk from Amazon Marketplace Web Services (Amazon MWS).Learn more.
Note:All the notifications on the Selling Coach widget will appear in the report section. “Reports” are a comprehensive list of notifications.
文章来源:亚马逊官方网站