亚马逊品牌分析具有哪些功能,亚马逊电子邮件设置

亚马逊品牌分析具有哪些功能,亚马逊电子邮件设置摘要

亚马逊品牌分析具有哪些功能？：品牌分析注意：此功能仅适用于拥有品牌的卖家。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符合这亚马逊电子邮件设置电子邮件设置亚马逊将为全球卖家持续改进通信体验。您可以接收个性化的“销售指导”电子邮件推荐，然后选择这些电子邮件的首选接收语言。当前，亚马逊销售指导支持您的本国商城语言并在所有商城中支持简体中文。您可

亚马逊品牌分析具有哪些功能？

品牌分析

注意：此功能仅适用于拥有品牌的卖家。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。

如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符合这些标准，请联系卖家支持。

品牌分析功能包含有价值的洞察数据，可帮助品牌所有者就商品广告组合和营销/广告活动做出明智的战略性决策。

您可以在卖家平台中的【数据报告】选项卡下找到品牌分析功能。以下列出的报告可供品牌所有者使用。点击每个链接，详细了解每份报告中提供的数据。通常会在给定时间段结束后 72 小时内于“品牌分析”中提供相关数据。

请务必阅读并遵守亚马逊品牌分析条款和条件。

品牌分析

亚马逊搜索词报告

人口统计报告

商品对比报告

备用购买报告

市场购物车报告

重复购买行为报告

亚马逊官网原文详情：

Brand Analytics

Note:This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.

If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by theAmazon Brand Registry. If you believe that you do fit these criteria, please contact Seller Support.

Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.

You can find Brand Analytics under theReportstab in Seller Central. The reports listed below are available to Brand Owners. Click on each link to learn more about the data provided in each report. Data is generally available in Brand Analytics within 72 hours of the close of a given period.

Be sure to review and comply with theAmazon Brand Analytics Terms and Conditions.

Brand Analytics

Amazon Search Terms report

Demographics Report

Item Comparison Report

Alternate Purchase Report

Market Basket Report

Repeat Purchase Behavior Report

文章来源：亚马逊官方网站

亚马逊电子邮件设置

电子邮件设置

亚马逊将为全球卖家持续改进通信体验。您可以接收个性化的“销售指导”电子邮件推荐，然后选择这些电子邮件的首选接收语言。

当前，亚马逊销售指导支持您的本国商城语言并在所有商城中支持简体中文。

您可以随时选择不再接收电子邮件推荐。请参见以下【选择接收/不接收特定电子邮件】。

语言选项

在亚马逊销售指导的电子邮件设置页面上选择您的首选语言。您可以随时更改此选项。选择的语言会同时影响卖家平台和个性化电子邮件中的亚马逊销售指导功能。您在“亚马逊销售指导”中选择的语言不会影响您的卖家账户主页、业务报告页面或亚马逊发出的非“销售指导”通知的语言。这些页面将继续以您的本国商城语言显示。

如有疑问或要排查问题，请联系卖家支持。

要选择您的首选语言

亚马逊销售指导将以您的本国商城语言为您提供电子邮件推荐。所有商城均支持简体中文。

注意：这适用于您的所有亚马逊销售指导电子邮件和卖家平台中的功能。如果您的首选语言不可用于所选电子邮件，亚马逊销售指导将以默认商城语言（例如，美国和英国为英文）发送电子邮件。

要为推荐电子邮件选择您的首选语言，请完成以下步骤：

在“销售指导”中，选择【电子邮件设置】选项卡。

在【语言】部分，点击【编辑】，然后从列表中选择所需的语言。

点击【更新】。

您的“亚马逊销售指导”语言选择最多可能需要 24 小时才会生效。

您可以随时更改首选语言。

选择接收/不接收特定电子邮件

亚马逊销售指导会向专业卖家发送电子邮件，邮件中包含了各种推荐以帮助卖家增长不同领域的业务，包括“销售机会”、“库存建议”和“低价机会”。要选择接收或不接收一种或多种此类电子邮件，请完成以下步骤：

在“销售指导”中，选择【电子邮件设置】选项卡。

在“通知”部分，点击【编辑】，然后选中或取消选中要加入或退出营销活动的电子邮件主题行旁边的复选框。

点击【更新】。

您的“亚马逊销售指导”语言选择最多可能需要 24 小时才会生效。

您可以随时选择加入或退出电子邮件营销活动。

亚马逊官网原文详情：

Email settings for Selling Coach

Amazon is constantly improving the communication experience for our sellers all over the world. You can receive personalized Selling Coach email recommendations, and select the preferred language in which to receive those emails.

Currently, Amazon Selling Coach supports your home marketplace language, as well as simplified Chinese in all marketplaces.

You can opt out of receiving email recommendations at any time. SeeTo Opt In/Opt Out of Specific Emailsbelow.

Language options

Select your preferred language on Amazon Selling Coach'sEmail Settingspage. You can change this at any time. The selected language will affect your Amazon Selling Coach features in both Seller Central and your personalized emails. The language you select in Amazon Selling Coach will not impact your seller account home page, Business Reports page or the language of non-Selling Coach notifications from Amazon. These pages will continue to be shown in the language of your home marketplace.

For questions or troubleshooting, contactSeller Support.

To choose your preferred language

Amazon Selling Coach provides your email recommendations in your home marketplace language. Simplified Chinese is available in all marketplaces.

Note:This applies to all of your Amazon Selling Coach emails and features in Seller Central. If your preferred language is not available for a selected email, Amazon Selling Coach will send the email in the default marketplace language (for example, English for the US and UK).

To choose your preferred language for recommendation emails, complete the following steps:

In Selling Coach, select theEmail Settingstab.

In theLanguagesection, clickEditand choose your desired language from the list.

ClickUpdate.

Please allow up to 24 hours for your Amazon Selling Coach language selection to take effect.

You can change your preferred language at any time.

To Opt In/Opt Out of Specific Emails

Amazon Selling Coach sends emails to professional sellers containing a variety of recommendations to help sellers grow their businesses in different areas, including Product Opportunities, Inventory Opportunities, and Low Price Opportunities. To opt in or out of one or more of these emails, complete the following steps:

In Selling Coach, select theEmail Settingstab.

In the Notifications section, clickEditand check or uncheck the box next to the email subject line for the campaign you would like to opt in or opt out of.

ClickUpdate.

Please allow up to 24 hours for your Amazon Selling Coach language selection to take effect.

You can opt in or opt out of email campaigns at any time.

文章来源：亚马逊官方网站