亚马逊商品对比报告常见问题及解答,亚马逊分类树结构方便卖家进行商品浏览搜索

亚马逊商品对比报告常见问题及解答,亚马逊分类树结构方便卖家进行商品浏览搜索摘要

亚马逊商品对比报告常见问题及解答？：商品对比报告注意：此功能仅适用于拥有品牌的卖家。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符亚马逊分类树结构方便卖家进行商品浏览搜索浏览搜索商品买家可以通过浏览或使用搜索框来搜索商品。大多数买家会结合使用浏览和搜索功能。为帮助买家找到商品，亚马逊开发了一套详尽的商品层次结构，即分类树结构。买家可通过分类链接细化搜索，直到将搜索范围

亚马逊商品对比报告常见问题及解答？

商品对比报告

注意：此功能仅适用于拥有品牌的卖家。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。

如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符合这些标准，请联系卖家支持。

商品对比报告显示了在与权利所有者商品的同日对比中，亚马逊买家查看频率最高的商品。这让权利所有者能够查看直接竞争的商品，从而做出明智的商品广告组合和广告决策。

常见问题

商品对比报告中包含哪些信息？

商品对比报告显示了亚马逊买家查看频率最高的前五件商品，以及在选择的报告范围内，在与权利所有者商品的同日对比中，亚马逊买家查看的每件商品的百分比。

报告中显示哪些商品？

此报告显示了与权利所有者已成功在亚马逊注册的品牌相关的所有商品。仅当与权利所有者无关的商品是在与权利所有者商品的同日对比中查看的前五件商品之一时，才会在报告中显示。

此报告是否允许搜索特定商品？

允许，权利所有者可以使用报告顶部的 ASIN 搜索框来搜索特定商品或一组商品。ASIN 搜索框支持一次搜索最多 500 个 ASIN，每个 ASIN 均通过空格或逗号分隔。

亚马逊官网原文详情：

Item Comparison Report

Note:This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.

If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by theAmazon Brand Registry. If you believe that you do fit these criteria, please contact Seller Support.

The Item Comparison Report shows the products Amazon customers viewed most frequently in the same day as the Rights Owners’ products.This allows Rights Owners to see directly competing products in order to make better-informed product portfolio and advertising decisions.

Frequently Asked Questions

What information is contained in the Item Comparison Report?

The Item Comparison Report shows the top five products most frequently viewed, along with the percentage each product was viewed, in the same day as the Rights Owner’s products during the selected reporting range.

Which products show up in the report?

The report shows all products associated with brands the Rights Owner has successfully registered with Brand Registry. Products not associated with the Rights Owner only show up in the report if they are one of the top five products viewed in the same day as one of the Rights Owner’s products.

Does the report allow searching for a particular product?

Yes, Rights Owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.

文章来源：亚马逊官方网站

亚马逊分类树结构方便卖家进行商品浏览搜索

浏览搜索商品

买家可以通过浏览或使用搜索框来搜索商品。大多数买家会结合使用浏览和搜索功能。

为帮助买家找到商品，亚马逊开发了一套详尽的商品层次结构，即分类树结构。买家可通过分类链接细化搜索，直到将搜索范围缩小到其所需的商品。

亚马逊使用商品类型关键字、商品描述、要点以及其他详情页面元素将商品归入正确的分类下。

您可以在下方看到一个亚马逊上用于搜索导航的分类树分类结构示例。

电子产品 > 电子产品包/外壳 > 笔记本电脑包

点击此处可下载特定分类的分类树指南，该指南将帮助您为商品找到正确的“商品类型关键字”或分类节点。

亚马逊官网原文详情：

Browse for products

Customers can search for products by browsing or by using the search box. Most customers use a combination of browse and search.

To help customers find products, Amazon developed a detailed product hierarchy, known as the browse-tree structure. Customers refine their search by category links until they narrow it down to the desired product.

Amazon uses Item Type Keywords, Product Description, Bullet Points and other detail page elements to classify your products under the correct categories.

An example of the browse-tree category structure on Amazon that is used for search navigation can be seen below.

Electronics > Electronics Bags & Cases > Laptop Computer Briefcases

Clickhereto download the category specific Browse Tree Guide, which will help you, find the correct Item Type Keyword or Browse node for your product.

文章来源：亚马逊官方网站