亚马逊人口统计报告中包含哪些信息,速取，亚马逊有关于如何完善商品详情的指南

亚马逊人口统计报告中包含哪些信息,速取，亚马逊有关于如何完善商品详情的指南摘要

亚马逊人口统计报告中包含哪些信息？：人口统计报告注意：此功能仅面向拥有品牌的卖家开放。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己速取，亚马逊有关于如何完善商品详情的指南完善商品详情买家通过搜索或浏览找到您的商品后，您需要在商品详情页面上向买家展示有吸引力的商品。有效的商品详情页面会吸引买家购买您的商品。激发购买欲的商品图片有效的商品图片可激发买家的想象力并促使他们购

亚马逊人口统计报告中包含哪些信息？

人口统计报告

注意：此功能仅面向拥有品牌的卖家开放。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。

如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符合这些标准，请联系卖家支持。

人口统计报告可以向品牌所有者提供其亚马逊买家按年龄、家庭收入、教育、性别和婚姻状况划分的明细（汇总信息）。此信息可让品牌所有者评估是否需要投放有针对性的营销广告活动以及此类广告活动是否会取得成功，并根据买家的人口分布情况做出商品组合决策。此报告仅在美国提供。

人口统计报告中包含哪些信息？

人口统计报告按买家年龄、家庭收入、教育、性别和婚姻状况列出了品牌所有者 ASIN 的销售情况明细概况。提供的指标包括每个人口统计细分的唯一身份买家数量、唯一身份买家占买家总数的百分比、已订购商品销售额、已订购商品销售额占总销售额的百分比、订购的商品数量、订购的商品数量占商品销量的百分比。提供的信息反映了 Amazon.com 账户的主账户持有人的销售情况。

信息不可用是什么意思？

有时，此报告并不会提供所有人口统计信息，因此，某些人口统计细分很有可能会显示“信息不可用”条目。报告顶部有一个名为【包含不可用信息】的按钮，该按钮让用户能够打开和关闭这些条目，以显示包含和排除这些条目的买家人口统计明细。

人口统计报告中会显示哪些商品？

人口统计报告会显示与品牌所有者成功注册亚马逊品牌注册计划的品牌相关的所有商品。此外，人口统计报告中仅包含在指定时间段内拥有 100 个或更多唯一身份买家的商品。

人口统计报告中的销售数字是否与业务报告中的一致？

否。有多种原因导致人口统计报告中的销售数字（已订购商品销售额、订购的商品数量）与卖家平台中的业务报告不同。“品牌分析”中的销售数据反映了指定商品的所有销售情况，这与登记卖家是谁无关，而业务报告中的销售数据仅包含一个卖家的销售情况。此外，人口统计报告中仅包含在指定时间段内拥有 100 个或更多唯一身份买家的商品。

是否可以在此报告中搜索特定商品？

可以，用户可以使用报告顶部的 ASIN 搜索框来搜索特定商品或一组商品。ASIN 搜索框支持一次搜索最多 500 个 ASIN，每个 ASIN 均通过空格或逗号分隔。

亚马逊官网原文详情：

Demographics Report

Note:This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.

If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by theAmazon Brand Registry. If you believe that you do fit these criteria, please contact Seller Support.

The Demographics report shows Brand Owners the breakdown of their Amazon customers (in aggregate) by age, household income, education, gender, and marital status. This information allows Brand Owners to assess the need for and success of targeted marketing campaigns and make product portfolio decisions based on customer penetration by demographic. This report is only available in the United States.

What information is contained in the Demographics report?

The Demographics report shows the aggregate breakdown of sales of a Brand Owner’s ASINs by customer age, household income, education, gender, and marital status. The metrics provided are the number of unique customers, unique customers - % of total, ordered product sales, ordered product sales - % of total, ordered units, and ordered units - % of total for each of the demographic segments. The information provided is reflective of the primary account holder of the Amazon.com account.

What does information not available mean?

Sometimes not all demographic information is provided and certain demographic segments may have a high percentage of “Information Not Available” buckets because of this. At the top of the report there is a button titledInclude Information not Availablewhich allows the user to toggle these buckets on and off to show the breakdown of customer demographics both including and excluding these buckets.

Which products show up in the Demographics report?

The Demographics report shows all of the products associated with brands the Brand Owner has successfully registered with the Brand Registry. In addition, only products that have 100 or more unique customers in the given time period are included in the Demographics report.

Should the sales numbers in the Demographics report match the Business Reports?

No. There are a number of reasons why the sales numbers (ordered product sales, ordered units) in the Demographics report will be different than the Business Reports found in Seller Central. The sales data in Brand Analytics represents all sales of a given product regardless of the seller of record while the sales data in Business Reports includes only one seller’s sales. In addition, only products that have 100 or more unique customers in the given time period are included in the Demographics report.

Does the report allow searching for a particular product?

Yes, users can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.

文章来源：亚马逊官方网站

速取，亚马逊有关于如何完善商品详情的指南

完善商品详情

买家通过搜索或浏览找到您的商品后，您需要在商品详情页面上向买家展示有吸引力的商品。有效的商品详情页面会吸引买家购买您的商品。

激发购买欲的商品图片

有效的商品图片可激发买家的想象力并促使他们购买您的商品。请根据以下指南评估您的图片质量：

图片在尺寸、颜色等方面与商品描述相符。

可在图片上识别出商品。

图片是照片，而非绘画。

图片的拍摄角度突出了商品优点。

商品对焦清晰并且采光效果出色。

特写画面不会被高光或阴影所遮蔽。

商品至少占据 80% 的图片画面。

图片描绘了完整的商品。

背景简单明了，不会对商品本身形成干扰。

除了提供高质量的商品图片外，请尽可能多地提供不同的图片。许多商品分类允许包含样品图片和备用图片。

有吸引力的商品价格调查

在制定有吸引力的商品价格时，应调查竞争对手的商品，也别忘记将运费成本考虑在内。

提供免费配送可以显著提升销量。尤其要注意廉价商品。价值 5 到 10 美元的商品却要花 5 美元的运费，这种价格可不太具有吸引力。

清楚说明您的配送政策。其中包括运费和交货时间。请使用【您的信息和政策】功能，将这些内容添加到您在【配送设置】中提供的信息中。

简洁明了的商品要点

测试表明，精心编写的商品要点可以提升销量。买家依靠商品要点来了解重要的商品功能，因为这些要点可以突出有关商品的重要信息或特殊信息。

编写商品要点时，请遵守以下指南：

突出说明您希望买家注意的五项关键特点，例如尺寸、适龄性、商品的理想状况、技能水平、成分含量和原产地等。

保持顺序一致。如果您的第一个商品要点是原产地，那么请为所有商品保持相同的顺序。

重申商品名称和描述中的重要信息。

请在每条商品要点开头使用大写。

请以句段编写，不要在结尾加入标点符号。

请勿包含促销和定价信息。

符合上述指南的商品要点示例如下，其描述对象为一套雨具：

拉带式可调节雨帽，按扣式可调节袖口

100% 防水

100% 透气

可选购卡其色、黄色或绿色

富有想象力的商品描述

描述商品时，您可能需要在商品要点中介绍一些重要特性。但是，请不要仅仅提供简明扼要的简单说明。精心编写的商品描述可以帮助买家想象拥有或使用您的商品所带来的体验。设身处地为买家着想：他们希望感受、触摸、思考和得到什么？提供关于商品体验、使用和优势的信息可以激发买家的想象力。商品描述让您能够提供尽可能接近实体店的购物体验。

避免使用过于简单的描述，例如：

示例 1：

专为音频专业人士打造的、坚固耐用的麦克风。

示例 2：

可水洗帆布裤，背面带有人造麂皮装饰。

丰富且有吸引力的描述示例：

示例 1

秉承 SM58® 的传统，Beta 58A 动态麦克风早已成为声乐家和巡回演出歌手的首选。Shure Beta 58A 是一款高输出超心型动态声学麦克风，专为专业扩声和项目工作室录音而设计。它在自身的整个频率范围内都保持了真正的超心型模式。这确保了极高的反馈前增益、与其他音源的最大程度隔离和最低程度的离轴音色。Beta 58A 拥有极为适合人声特写的成形频率响应。即便遭遇粗暴操作，这款麦克风的卓越性能也不会受到影响，因为它那坚固的结构、经得起考验的减震架系统以及加固的钢制网罩有助于抵御各种损伤。Beta 58A 的典型用途包括主唱、和声和演讲。

示例 2：

采用运动风格裁剪，这些纯棉帆布裤可能是您穿过最耐磨和舒适的长裤。背面口袋上的可洗人造麂皮装饰和 D 型环增加了耐磨性，延长了穿着寿命。可选购棕色、绿色、卡其色或石色。可水洗。进口。

亚马逊官网原文详情：

Improve product details

After a customer finds your product through searching or browsing, you need to present them with a compelling offer on the product detail page. An effective product detail page entices customers to buy your products.

Inspiring product images

Effective product images stimulate a customer's imagination and inspire them to buy your product. Evaluate your image quality based on these guidelines:

The image matches the product description in size, color, and so on.

The product is recognizable.

The image is a photo and not a drawing.

The photo is taken at a flattering angle.

The product is focused and well-lit.

Close-up shots are not obscured by highlights or shadows.

The product occupies at least 80% of the image area.

The entire product is depicted in the image.

Backgrounds are simple and clean so as not to distract from the product.

In addition to providing quality product images, provide as many different images as possible. Many product categories allow for the inclusion of swatch images and alternate images.

Compelling price research

Research the competition as you develop a compelling price point and don't forget to take shipping costs into account as well.

Offering free shipping can significantly increase your sales. In particular, think about inexpensive items. A $5 shipping charge on $5-$10 worth of merchandise is not very compelling.

Clearly communicate your shipping policy. This includes both charges and delivery times. Use theYour Info & Policiesfeature to add to the information you provide in yourShipping Settings.

Clear and concise bullet points

Testing shows that well-crafted bullet points increase sales. Customers rely on them to understand key product features as they highlight important or distinguishing facts about your product.

Use the following guidelines as you craft your bullet points:

Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on.

Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products.

Reiterate important information from the title and description.

Begin each bullet point with a capital letter.

Write with sentence fragments and do not include ending punctuation.

Do not include promotional and pricing information.

The bulleted list below follows these guidelines in describing a set of rain gear:

Drawstring adjustable hood & snap adjustable cuffs

100% waterproof

100% breathable

Available in khaki, yellow, or green

文章来源：亚马逊官方网站