对于亚马逊市场购物车报告有疑惑,点击查看亚马逊官方解答上传和管理视频相关问题

对于亚马逊市场购物车报告有疑惑,点击查看亚马逊官方解答上传和管理视频相关问题摘要

对于亚马逊市场购物车报告有疑惑？点击查看：市场购物车报告注意：概念提供主题或任务的概述或摘要。使用任务主题获取分步说明。使用参考主题获取卖家需要查找的信息。如果您无法使用此功能，说明您尚未被确定为符合“亚马逊品牌注册”中定义的此项标准的卖家。亚马逊官方解答上传和管理视频相关问题上传和管理视频视频需要多长时间才能显示在详情页面上？我们将处理和审查上传的所有视频。审查通常需要不到一天的时间，但在高峰时段可能需要长达七个工作日或更长时间。注意：如果您的视频在 24 小时内一直处于

对于亚马逊市场购物车报告有疑惑？点击查看

市场购物车报告

注意：概念提供主题或任务的概述或摘要。使用任务主题获取分步说明。使用参考主题获取卖家需要查找的信息。

如果您无法使用此功能，说明您尚未被确定为符合“亚马逊品牌注册”中定义的此项标准的卖家。如果您认为自己符合此标准，请联系卖家支持。

市场购物车报告向品牌所有者显示了在与买家购买品牌所有者商品的同时间段对比中，亚马逊买家总体上购买频率最高的商品。通过市场购物车报告，品牌所有者可快速查看最常与他们的商品一同购买的商品，从而发现捆绑和交叉营销机会。

常见问题：

“市场购物车”报告中包含哪些信息？

“市场购物车”报告显示了前 3 件最常与品牌所有者商品同时购买的商品，以及在用户选择的报告范围内，在与品牌所有者商品同时购买的所有商品中，亚马逊买家购买前 3 件商品中每件商品时所花时间所占的百分比。

报告中显示哪些商品？

此报告显示了与品牌所有者已成功在亚马逊注册的品牌相关的所有商品。仅当与品牌所有者无关的商品是在与购买品牌所有者商品的同日对比中购买的前 3 件商品之一时，才会在报告中显示。

此报告是否允许搜索特定商品？

允许，品牌所有者可以使用报告顶部的 ASIN 搜索框来搜索特定商品或一组商品。ASIN 搜索框支持一次搜索最多 500 个 ASIN，每个 ASIN 均通过空格或逗号分隔。

“显示”下拉菜单如何工作？

在“显示”下拉菜单中，用户可以对报告中显示的商品组进行筛选。默认情况下，“显示”下拉菜单将显示前 3 件商品中的任何商品，无论关联的品牌所有者是谁。如果用户只想在前 3 件商品中看到自己的商品，他们可以在显示下拉菜单中选择“仅我的商品”。如果用户只想在前 3 件商品中看到其他品牌所有者的商品，他们可以在显示下拉菜单中选择“我的商品排除在外”。通过以上查看，您更容易发现捆绑销售机会，并确定直接竞争的商品。

亚马逊官网原文详情：

Market Basket Report

Note:If you don't have access to this feature, you have not been identified as a seller who meets this criteria as defined by the Amazon Brand Registry. If you believe that you do fit this criteria, please contact Seller Support.

The Market Basket report shows Brand Owners which products Amazon customers (in aggregate) most frequently purchased at the same time they purchased the Brand Owners’ products. This allows Brand Owners to quickly see what products are most commonly purchased with their products to identify bundling and cross marketing opportunities.

Frequently Asked Questions:

What information is contained in the Market Basket report?

The Market Basket report shows the top 3 products most frequently purchased at the same time as the Brand Owner’s products, along with the percentage of time each of the top 3 products was purchased with the Brand Owner’s products out of all products purchased with the Brand Owner’s products during the reporting range selected by the user.

Which products show up in the report?

The report shows all of the products associated with brands the Brand Owner has successfully registered with the Brand Registry. Products not associated with the Brand Owner only show up in the report if they are one of the top 3 products purchased at the same time as one of the Brand Owner’s products.

Does the report allow searching for a particular product?

Yes, Brand Owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.

How does the Display drop down work?

The Display drop down allows the user to filter the set of products shown in the report. By default, the Display drop down will show any product in the top 3 products regardless of the associated Brand Owner. If the user wants to see only their products in the top 3 products they can select “My products only” in the Display drop down. If the user wants to see only products from other Brand Owners in the top 3 products they can select “My products excluded” in the Display drop down. These views make it easier to identify bundling opportunities and determine directly competing products.

文章来源：亚马逊官方网站

亚马逊官方解答上传和管理视频相关问题

上传和管理视频

视频需要多长时间才能显示在详情页面上？

我们将处理和审查上传的所有视频。审查通常需要不到一天的时间，但在高峰时段可能需要长达七个工作日或更长时间。

注意：如果您的视频在 24 小时内一直处于“在线”状态，但尚未显示在商品详情页面上，请检查为您的商品展示的图片数量。如果有超过 6 张图片，请移除部分图片以优先显示视频。请至少等待 24 小时，以便您的视频显示出来。

视频和/或元数据可以包含外部链接吗？

视频不得包含任何引导买家离开商品详情页面的网络链接、URL 或行动号召。有关更多信息，请参阅视频内容政策。

如何找到视频遭到拒绝的原因？

要查看拒绝原因，请执行以下操作：

转至上传和管理视频页面

搜索所需视频

点击视频所在行中的“管理”

查看屏幕顶部的拒绝原因

如何更新遭到拒绝的视频？

我们不支持编辑视频文件。如果您需要更新视频，则必须重新上传视频。

如何更新视频的缩略图？

在您上传视频后，系统会自动为视频生成缩略图。如果您决定替换该缩略图，请点击该图以上传图片。您必须使用 .jpg 或 .png 格式的高品质图片。

如何删除与多个 ASIN 关联的某个视频？

您可以删除视频，也可以从视频中移除 ASIN。

要删除视频，请执行以下操作：

转至上传和管理视频页面

搜索所需视频

点击视频所在行中的“删除”

注意：在您选择此选项后，系统将从所有商品页面完全删除该视频

要移除特定 ASIN，请执行以下操作：

转至上传和管理视频页面

搜索所需视频

点击视频所在行中的“管理”

删除 ASIN 并保存

注意：所有视频必须至少与一个 ASIN 关联

是否可以编辑视频？

视频上线后，您可以更改视频标题和 ASIN 关联：

转至上传和管理视频页面

搜索所需视频

做出任何更改

我们将重新处理您编辑的所有内容以便进行审查。

我们不支持编辑视频文件。如果您需要更新视频，则必须重新上传视频。

如何向多个 ASIN 添加某个视频？

上传视频时，请包含应与视频关联的所有 ASIN。

如果您想在视频上线后添加 ASIN，请执行以下操作：

转至上传和管理视频页面

搜索所需视频

点击视频所在行中的“管理”

添加 ASIN 并保存

是否可以批量上传视频文件？

目前不支持批量上传视频。

可以向图片块中添加多少个视频和图片？

要使视频显示在图片块中，图片必须少于 6 张。您还可以上传最多 10 个视频进行展示。

视频在详情页面上的顺序是如何确定的？

详情页面将始终优先显示最近上传的视频

我使用详情页面上的“上传您的视频”上传了视频，但想要删除或编辑该视频

这个视频上传选项是向买家提供的。如果您今后想要上传任何视频，请务必按照上传视频中的说明操作。

要删除通过其他入口点误上传的视频，请执行以下操作：

登录用于上传视频的账户

导航至“我的账户”

点击“您上传的商品视频”

依次选择“编辑”和“停用视频”

能否从详情页面删除视频？

我们不允许任何人删除其他视频，除非这些视频直接违反了社区准则或视频内容政策。如果您认为视频违反了一项或多项政策，请举报该视频。

亚马逊官网原文详情：

Upload and Manage Videos

How long does it take for the videos to appear on my detail pages?

We will process and review all uploaded videos. Review typically takes less than a day, but it might take up to seven business days or more during peak periods.

Note:If your video has been in Live status for 24 hours but hasn’t shown up on the detail page for your products yet, check the number of images present for your product. If there are more than six images, remove some to prioritize your video. Please allow at least 24 hours for your video to appear.

Can my video and/or metadata contain external links?

Videos cannot include any web links, URLs, or calls to action that direct the customer away from the product detail page. For more information see theVideo Content Policy.

How do I find the rejection reason for my video?

To view rejection reasons:

Go to theUpload & Manage Videospage

Search for the video

Click “Manage” on the video row

See rejection reason on the top of the screen

How do I update my video after it has been rejected?

We do not support edits to the video file. If you need to update the video, you must re-upload the video.

How can I update the thumbnail for a video?

Upon upload, a thumbnail will be auto generated for the video. If you decide to replace it, click on the thumbnail to upload an image. You must use a high quality image in either .jpg or .png format.

How do I remove a single video associated to multiple ASINs?

You can either delete the video or remove the ASINs from the video.

To delete the video:

Go to theUpload & Manage Videospage

Search for the video

Click “Delete” on the video row

Note:This option will completely remove the video from all product pages

To remove specific ASINs:

Go to theUpload & Manage Videospage

Search for the video

Click “Manage” on the video row

Remove ASINs and save

Note:All videos must be associated with at least one ASIN

Can I edit a video?

You can change the title and ASIN association after the video is live:

Go to theUpload & Manage Videospage

Search for the video

Make any changes

All edits will be reprocessed for review.

We do not support edits to the video file. If you need to update the video, you must re-upload the video.

How do I add a single video to multiple ASINs?

At upload, include all the ASINs that should be associated with the video.

If you’d like to add ASINs after a video is Live:

Go to theUpload & Manage Videospage

Search for the video

Click “Manage” on the video row

Add ASINs and save

Can I bulk upload video files?

Bulk upload is not currently supported for videos.

How many videos and images can be added to the Image Block?

In order for a video to show in the Image Block, there must be less than 6 images. Up to 10 videos can be uploaded to display as well.

How is the order of the videos determined on the Details Page?

The Details Page will always prioritize the most recently uploaded video

I uploaded a video using "Upload your video" on the Detail Page and want it removed or edited

The video upload option is meant for Customers. For any future uploads, be sure to follow theUpload a videoinstructions.

To remove video erroneously uploaded through other entry points:

Log into the account used to upload

Navigate to “Your Account”

Click “Your uploaded product videos”

Select Edit and the Deactivate Video

Can I remove videos from Detail Pages?

We do not allow anyone to remove other videos unless they directly violate community guidelines or theVideo Content Policy. If you believe the video is in violation of one or more policies, please report the video.

文章来源：亚马逊官方网站