如何借助亚马逊进行推广,亚马逊教科书销售季最佳实践

如何借助亚马逊进行推广,亚马逊教科书销售季最佳实践摘要

如何借助亚马逊进行推广？：借助亚马逊进行推广通过亚马逊推广商品可以帮助您提高品牌知名度，并吸引到搜索的商品与您的商品类似的买家。使用按点击量付费的广告时，您可以使用我们的广告活动管理工具和报告管理您的广告活动。您可以查看自己支亚马逊教科书销售季最佳实践教科书销售季最佳实践对于卖家而言，教科书销售季是一年中最繁忙并且最盈利的时期之一。为了帮助您获得最大收益，我们为畅销教科书的卖家编写了一套业务实践。提示 1：为订单量突然上升做准备。每天查看您的卖家账

如何借助亚马逊进行推广？

借助亚马逊进行推广

通过亚马逊推广商品可以帮助您提高品牌知名度，并吸引到搜索的商品与您的商品类似的买家。

使用按点击量付费的广告时，您可以使用我们的广告活动管理工具和报告管理您的广告活动。您可以查看自己支付的广告点击费用、定位买家使用的关键词，并衡量广告活动的影响。您可以随时调整预算和竞价，以便测试怎样效果最好，并测试新的关键词。

商品推广用于推广您在亚马逊上销售的单个商品。您需要选择要推广的商品、指定要定位的关键词或商品属性，并输入每次点击费用金额。当买家搜索一个或多个您定位的目标时，您的广告就会显示。当买家点击您的商品推广广告时，他们会进入推广的商品的商品详情页面。了解有关商品推广的更多信息

品牌推广可以提高商品的知名度。您制作的广告素材包括头条、徽标和商品图片。当买家点击您的品牌推广广告时，您可以指定将他们转到您的亚马逊品牌旗舰店，或者转到亚马逊上显示您的商品的任何页面。了解有关品牌推广的更多信息

功能商品推广品牌推广定位自动、手动，关键词定位、商品定位手动，关键词定位否定关键词是否广告活动结构广告活动、广告组、广告、关键词广告活动、广告素材、关键词预算选项每日预算每日预算、生命周期预算广告审核否是

亚马逊官网原文详情：

Advertise with Amazon

Advertising with Amazon can help you grow awareness of your brand and reach shoppers searching for products like yours.

With our cost-per-click advertising, you can manage your campaigns with our Campaign Manager tools and reports. You can see how much you’re spending for clicks on your ads, target keywords shoppers are using, and measure the impact of your campaigns. You can adjust your budget and bids at any time to test what’s working well, and to test new keywords.

Sponsored Productspromotes the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount. When a shopper searches for one or more of your targets, your ad is eligible for display. When shoppers click your Sponsored Product, they are taken to the product detail page of the advertised product.Learn more about Sponsored Products

Sponsored Brandsincreases awareness of your products. The ad creative you build includes a headline, logo, and product images. When shoppers click your Sponsored Brand, you can specify whether they will go to the Amazon Store for your brand, or any page that displays your products on Amazon.Learn more about Sponsored Brands

FeatureSponsored ProductsSponsored BrandsTargetingAutomatic, manual, keyword targeting, product targetingManual, keyword targetingCampaign structureCampaigns, Ad groups, Ads, KeywordsCampaigns, Creatives, KeywordsBudget optionsDaily budgetDaily budget, Lifetime budgetAd moderationNoYes

文章来源：亚马逊官方网站

亚马逊教科书销售季最佳实践

教科书销售季最佳实践

对于卖家而言，教科书销售季是一年中最繁忙并且最盈利的时期之一。为了帮助您获得最大收益，我们为畅销教科书的卖家编写了一套业务实践。

提示 1：为订单量突然上升做准备。

每天查看您的卖家账户，了解订单的最新状况。这有助于确保您按时配送商品，即使您错过了我们的“已售出，即将发运”电子邮件通知。

秋季教科书销售季从 7 月中旬开始，一直持续到 10 月中旬。教科书销售旺季一般是劳动节的前一周。

春季教科书销售季从 12 月中旬开始，一直持续到 2 月初。教科书销售旺季一般是 1 月的前两周。

如果您通过多个销售渠道销售，请每天更新您的库存，以免让买家失望。

提示 2：确保您的教科书已列于正确的 ISBN 下，并具有准确的状况描述。

确保买家获得的商品与您在商品详情页面上列出的商品完全一致，从而降低退货的机率。

学生将按 ISBN 搜索教科书。通过每本书上的 ISBN 找到正确的页面。

查看页面上的详细信息，避免将您的图书列在不同版本或版次的页面上。

上架图书时，请选择适当的状况，并添加关于标记和突出显示的准确状况备注。

请勿上架解决方案手册或教师用书。这些商品禁止销售。

请阅读关于销售教科书的政策。

提示 3：允许采用多种配送方式。

学生想要尽快获得图书，从而会选择提供加急配送服务的商品。去年返校季期间，超过 25% 的教科书买家要求加急配送。

如果买家选择加急配送，请务必兑现。勾选每个订单要求的配送速度。

提示 4：2 个工作日内发货。

请勿上架您无法立即发货的教科书。所有已售教科书必须在 2 个工作日内发货。延迟发货通常最终会影响您的绩效评估。

如果您取消订单或为订单退款，请立即执行。如果您采用“发货时收费”，则可以取消未发货的订单。了解如何取消订单。

提示 5：向买家提供“发货确认”。

学生正在急切地等待他们所购买的教科书。通过“管理订单”尽快确认发货。亚马逊将向买家发送发货确认。在我们的确认发货和管理订单帮助页面上了解更多信息。

您可能考虑采用购买送达确认或可追踪配送方式；不过，如果您选择采用这些方式，我们建议您设定商品价格时将这些服务的费用包含在内。您不得向买家收取额外的服务费。

提示 6：为退货量增加做准备。

学生常常因为课程取消而需要为教科书退货。所有 Amazon.com 卖家必须接受退货，即使订单已正确配送。

帮助买家迅速退货，会给买家留下深刻印象。除了包裹上面的退货地址以外，还可以考虑在您的包裹内放入退货地址和退货说明。

要求买家包装好商品，然后将其退还给您。如果卖家不承担退货相关费用，那么退货运费应由买家支付。卖家收到退货后，应立即发放适当的退款。

提示 7：考虑使用亚马逊物流 (FBA)

无论是在 Amazon.com 还是您自己网站上销售的商品，亚马逊均从我们的运营中心为您配送订单。

Amazon.com 上的亚马逊物流商品有资格获得亚马逊金牌服务以及总价 $35 或以上的合格商品订单免费配送服务（暗示：买家青睐免费配送和亚马逊金牌服务）。

购物者可以在 Amazon.com 亚马逊物流商品的详情页面上查看一日配送服务的最新倒计时时间。

亚马逊为在 Amazon.com 上销售的亚马逊物流商品提供国际级别的客户服务。

了解有关亚马逊物流的更多信息。

除了这些提示和最佳实践以外，我们还建议您浏览帮助页面上为卖家提供的大量信息。

亚马逊官网原文详情：

Textbook Season Best Practices

Textbook season can be one of the busiest and most profitable times of the year for sellers. To help you get the most out of it, we've compiled a list of the business practices of our top textbook sellers.

Tip 1: Be prepared for a sudden increase in orders.

Keep on top of orders by checking your Seller Account daily. This will help you ship items on time, even if you miss our "Sold, ship now" e-mail notification.

Fall textbook season begins in mid-July and goes through mid-October. Peak textbook sales are generally the week before Labor Day.

Spring textbook season begins mid-December and goes through early February. Peak textbook sales are generally the first two weeks of January.

If you sell through multiple sales channels, avoid disappointing customers by updating your inventory daily.

Tip 2: Make sure your textbook is listed under the correct ISBN and the condition is described accurately.

Decrease returns by making sure the buyer gets exactly the product described on the detail page where you place your listing.

Students will search for textbooks by ISBN. Use the ISBN on each book to match to the correct page.

Check the details on the page to avoid listing your book against a page for a different version or edition.

When listing your book, pick the appropriate condition and add accurate condition notes about marks and highlighting.

Do not list solutions manuals or teacher's editions. These items are prohibited.

Read our policies aboutSelling Textbooks.

Tip 3: Allow for multiple shipping options.

Students need their books ASAP and will pick listings that offer expedited shipping. During back-to-school season last year, over 25% of textbook buyers requested expedited shipping.

If a buyer selects expedited shipping, be sure to honor it. Check the shipping speed requested for each order.

Tip 4: Ship within 2 business days.

Do not list textbooks that you do not have available for immediate shipping. All textbook sales must ship within 2 business days. Delayed shipments usually end up affecting your performance ratings.

If you must cancel or refund an order, do so promptly.When you use Charge When Ship, you can cancel unshipped orders. LearnHow to Cancel an Order.

Tip 5: Provide Shipment Confirmation tobuyers.

Students are anxiously awaiting their textbooks.Confirm your shipment through Manage Orders as soon as possible. Amazon will send a shipping confirmation to the buyer. Learn more at ourConfirm ShipmentsandManage OrdersHelp pages.

You may want to consider purchasing delivery confirmation or using a trackable shipping method; however, if you choose to use these options, we encourage you to set the price of the item with the cost of these services in mind. You may not invoice buyers for additional service fees.

Tip 6: Be prepared for increased returns.

Students often need to return textbooks due to class cancellations. All Amazon.com sellers must accept returns even if the order is fulfilled correctly.

Impress buyers by helping to expedite returns. Consider including a return address and instructions inside your package in addition to the return address on the package itself.

Request that the buyer pack the item and return it to you. In cases where the seller is not responsible for the return, return shipping costs should be paid by the buyer. Upon receipt, immediately issue the appropriate refund.

Tip 7: Consider using Fulfillment by Amazon (FBA).

Amazon fulfills orders for you from our fulfillment centers, whether sold on Amazon.com or your own website.

FBA listings on Amazon.com are eligible for Amazon Prime and for free shipping on orders with eligible items that total $35 or more (Hint: Buyers love free shipping and Amazon Prime).

Shoppers can view an up-to-the-minute countdown for One-Day Shipping on product detail pages for FBA listings on Amazon.com.

Amazon offers world-class customer service for your FBA listings sold on Amazon.com.

Learn more aboutFulfillment by Amazon.

In addition to using these tips and best practices, we encourage you take advantage of the wealth of information available in ourHelppages for sellers.

文章来源：亚马逊官方网站