创建亚马逊商品推广活动，需要执行哪些操作,亚马逊教科书卖家常见问题与解答

创建亚马逊商品推广活动，需要执行哪些操作,亚马逊教科书卖家常见问题与解答摘要

创建亚马逊商品推广活动，需要执行哪些操作？：创建商品推广活动使用商品推广，您的广告就有可能在亚马逊上的各种广告位中显示。要参与商品推广，您必须满足特定资格要求。有关更多信息，请参阅商品推广资格要求。要为商品推广创建广告活动，请执行以下操作：转到亚马逊教科书卖家常见问题与解答教科书卖家常见问题在繁忙的返校季到来之前，我们为有关销售图书的最常见问题提供了一系列答案。我们希望这些信息将帮助您在此销售季取得最大成功。发布商品如果在亚马逊目录中没有找到我想要销售的商品，应该怎么办

创建亚马逊商品推广活动，需要执行哪些操作？

创建商品推广活动

使用商品推广，您的广告就有可能在亚马逊上的各种广告位中显示。

要参与商品推广，您必须满足特定资格要求。有关更多信息，请参阅商品推广资格要求。

要为商品推广创建广告活动，请执行以下操作：

转到广告活动管理，点击创建广告活动，然后选择商品推广。

在设置部分输入信息。

广告活动名称： 您选择的广告活动名称只有您可以在广告活动管理中查看。它不会出现在您的广告中，也不会对买家可见。您可以根据要推广的商品类型或季节性商品来为广告活动命名。

每日预算： 每日预算是您愿意在一天内为广告活动支出的平均金额。其分布在一个月内，适用于该月内的每一天。了解有关每日预算的更多信息

开始/结束日期： 选择适合您的开始日期和结束日期。您可以立即开始您的广告活动，也可以设置一个未来的开始日期，然后持续投放您的广告活动（无结束日期）。您可以随时暂停广告活动，并在之后重新启动。到达结束日期的广告活动将被存档。已存档的广告活动无法恢复，因此要进行更改，您需要创建一个新的广告活动。

投放： “投放”是指使用关键词和商品在搜索和商品详情页中向相关买家展示您的广告。对于商品推广活动，您可以创建两种类型的投放：自动和手动。了解有关自动和手动投放的更多信息

选择您想要推广的商品。

输入您的关键词、竞价和广告组。了解有关关键词和的更多信息竞价

提交您的广告。在提交之前，请查看您的所有信息，以确保您对结果感到满意。

注意：如果您希望稍后提交广告活动，则可以将其保存为草稿。您可以使用草稿在多个会话中生成广告活动。您可以在“广告活动管理”中的“草稿”选项卡中查看您保存的草稿。

您的广告活动通常在您提交 1 至 2 小时后即可上线。

亚马逊官网原文详情：

Create a Sponsored Products campaign

With Sponsored Products your ad is eligible to display in various placements across Amazon.

To participate in Sponsored Products, you must meet certain eligibility requirements. For more information, seeSponsored Products eligibility requirements.

To create a campaign for Sponsored Products:

Go toCampaign Manager, clickCreate campaign, and selectSponsored Products.

Enter information in theSettingssection.

Campaign name: The campaign name you choose will be seen only by you in the campaign manager. It won't appear in your ads and will never be visible to shoppers. It's helpful to name your campaign based on the type of products you'll be advertising, or seasonal products you'll promote.

Portfolio: Portfolios are a group of campaigns that you organize in a way to meet your advertising needs.Learn more about portfolios

Daily budget: The daily budget is the average amount you are willing to spend on a campaign in one day. It is spread out over one month, and applied across all the days in that month.Learn more about daily budget

Start/End Date: Select a start and end date that works for you. You can start your campaign immediately, or set a start date in the future, and then run your campaign continuously (no end date). You can pause a campaign at any time and start it up again later. When a campaign reaches its end date, the status will change to ended. You can extend a campaign by changing the end date to a date in the future. You can also archive campaigns that you no longer want to run. Archived campaigns can’t be reinstated, so to make changes, you would need to create a new one.

Keyword and product targeting: With keyword and product targeting, your ads show on shopping and detail pages to relevant shoppers. For Sponsored Products campaigns, you can create two types of targeting: automatic and manual.Learn more about automatic and manual targeting

Create an ad group by entering a title in theCreate an ad groupsection.

Select the product(s) you want to advertise.

Enter yourkeyword and product targetsandbids.Add negative targets(optional).

Submit your ad. Before submitting, review all of your information to ensure you're happy with the results.

Note:If you'd prefer to submit you campaign later, you can save it as a draft. You can use drafts to build a campaign over multiple sessions. You can access your saved drafts in the drafts page in the campaign manager.

Your campaigns are generally eligible to go live 1 to 2 hours after you submit them.

文章来源：亚马逊官方网站

亚马逊教科书卖家常见问题与解答

教科书卖家常见问题

在繁忙的返校季到来之前，我们为有关销售图书的最常见问题提供了一系列答案。我们希望这些信息将帮助您在此销售季取得最大成功。

发布商品

如果在亚马逊目录中没有找到我想要销售的商品，应该怎么办？

使用【添加新商品】工具为商品创建新的详情页面。

如何取消商品？

要通过卖家账户取消商品，请前往【管理库存】部分。找到您要停售的商品，将数量改为 0（零），然后点击 ［ “保存更改”。 ］ 此时，该商品将从亚马逊上移除，不再在亚马逊上销售。

管理订单

我如何知道何时有商品售出？

在一笔销售交易完成后，我们会在您卖家账户的【管理订单】部分发布订单详情，包括买家的配送地址。我们也会向您发送电子邮件消息，告知商品名称和订单编号。因为电子邮件并不始终可靠，我们强烈建议您每天查看您的网络账户。只有在您的卖家账户中才能查看买家配送地址。

如何打印装箱单和地址标签？

在【管理订单】部分，找到您需要配送的订单。默认搜索结果将显示您过去 7 天的订单。您也可使用下拉筛选条件或 ［ “高级搜索” ］ 功能来提高搜索结果的精确度。找到订单后，点击该订单的【订单编号】，然后点击【打印装箱单】按钮（位于 ［ “订单详情” ］ 视图的右上角）。打印该页面后，请剪下地址标签，将装箱单放入箱中，将地址标签贴到包裹上，然后填写退货地址，最后购买邮资。

按照提供的地址配送订单时，如果买家无法收到订单商品，怎么办？

卖家只能将商品配送至亚马逊向他们提供的地址。为了确保账户安全，我们不允许买家在提交付款后更改其配送地址。即使买家要求，也不要配送至另一个地址。请为订单退款并重新发布商品，这样买家可以使用正确的地址重新购买该商品。

注意：如果您还未配送订单，则只需取消该订单即可。了解如何取消订单。

如果商品被退回且标记为“无法送达”，请向买家发放退款，即使您无法通过电子邮件联系到买家。如果包裹上的地址与订单上的地址完全相同，您可以扣除运费。如果您发现在包裹上提供的地址错误，则不可以扣除运费，因为买家没有过错。在提供的空间填写备忘录，说明您发放退款的原因，以及扣除运费的原因（如适用）。

买家未收到我配送的商品。我该怎么办？

如果您的商品似乎是在配送过程中遗失，那么您可以选择以下几种处理方法。请记住，在商品送达买家之前，您应对商品负责。 最有益于买家的解决方案是为买家发放全额退款。如果订单商品最终送达，则买家可以联系亚马逊，授权我们重新向其收取订单款项。

根据配送日期和配送方法，您也可以选择请买家耐心等待。然而，如果订单在预计送达日期之后还未送达，买家可能提出亚马逊商城交易保障索赔。买家也可能为所有完成的交易留下反馈。

退货和退款

退货政策是什么？

请参见图书商品的亚马逊商品退货政策。

如果买家在 30 天后想要退货，该怎么办？

详细了解不符合政策要求的退货请求。

如何发放退款？

有关通过卖家账户中的“管理订单”工具发放退款的分步说明，请参见我们的发放全额退款页面。

我能否收取重新入库费？

在某些情况下，可以针对退货商品收取合理的重新入库费。详细了解重新入库费。

付款

如何输入支票账户信息才能收到付款？

在“设置”部分，点击【账户信息】链接。在“银行账户信息”部分，点击【编辑】，输入您的银行账户详细信息，然后点击【提交】。

何时会收到付款？

有关付款政策的更多信息，请参见获得付款帮助页面。

买家反馈

如果我不喜欢买家针对我提交的反馈，您是否可以更改该反馈？

我们无法编辑反馈，但可将其删除。亚马逊仅会在少数情况下删除买家反馈：如果反馈包含污言秽语或个人信息，或者如果整条评论是对商品的评价，而非对卖家绩效的评价。但是，买家也可以删除其反馈。建议您与买家进行协商，共同解决存在的任何交易问题。了解有关管理反馈的更多信息。

亚马逊官网原文详情：

Textbook Sellers FAQ

In anticipation of the busy back-to-school season, we've put together a list of answers to the most frequently asked questions about selling books. We hope this information will help guide you to your most successful season ever.

Listing items

What should I do if I can't find what I want to sell in your catalog?

Use theAdd a Producttool to create a new detail page for the item.

How do I cancel a listing?

To cancel a listing through your Seller Account, go to theManage Inventorysection. Find the listing you want to close, change the quantity to 0 (zero), and then click "Save Changes." Your listing will be removed from sale on Amazon.

Managing orders

How will I know when I have a sale?

When a sale is completed, we will post the order details, including the buyer's shipping address, in theManage Orderssection of your Seller Account. We will also send you an e-mail message with the item name and order number. Because e-mail is not always reliable, we strongly recommend that you check your online account daily. Buyer shipping addresses are only available through your Seller Account.

How do I print a packing slip and address label?

In theManage Orderssection, find the order you need to ship. The default search will display your orders for the last 7 days. You can also use the drop-down filters or "Advanced Search" feature to refine your results. Once you've located the order, click on theOrder ID, and then click thePrint Packing Slipbutton in the upper right corner of the "Order Details" display. Once you've printed the page, cut off the address label, put the packing slip in the box, attach the address label to your package, and then add your returns address before purchasing postage.

What if the buyer is unable to receive the order at the provided address?

Sellers may only ship items to the address provided to them by Amazon. For account security, we cannot permit buyers to change their shipping addresses after payment has been submitted. Please do not ship to another address even if a buyer requests it. Refund the order and re-list the item so the buyer can purchase it again using the correct address.

Note:If you haven't shipped the order yet, you can simply cancel it. LearnHow to Cancel an Order.

If an item is returned to you marked as undeliverable, issue the buyer a refund even if you cannot reach them by e-mail. If the address on the package was exactly the same as the address on the order, you can deduct shipping costs. If you realize that you provided the wrong address on the package, you cannot deduct shipping costs because the buyer was not at fault. Include a memo in the space provided explaining why you are issuing a refund and why you are deducting shipping costs, if applicable.

The buyer didn't receive an item that I shipped. What can I do?

If it appears that your item was lost in shipment, you have several options. Keep in mind that you are responsible for the item until it reaches the buyer. The most customer-friendly solution is to issue the buyer a full refund. If the order eventually arrives, the buyer can contact Amazon to authorize us to recharge them for the order.

Depending on the shipping date and method, you may also choose to ask the buyer to wait. However, once the order is beyond the estimated delivery date, the buyer might file an A-to-z Guarantee Claim. Buyers may also leave feedback for all completed transactions.

Returns & refunds

What is the return policy?

Please see theAmazon product return policy for books.

What if a buyer wants to return something after 30 days?

Learn more aboutout-of-policy return requests.

How do I issue a refund?

For step-by-step instruction on issuing refunds using the Manage Orders tool in your seller account, please see ourIssue a Full Refundpage.

Can I charge a restocking fee?

In some cases, a reasonable restocking fee may be charged for returned items. Learn more aboutrestocking fees.

Payments

How do I enter checking account information to receive payments?

In your Settings section, click theAccount Infolink. In the Bank Account Information section, clickEdit, enter your bank account details, and clickSubmit.

When will I get my money?

Learn more your disbursement policy in ourGetting PaidHelp page.

Customer feedback

If I don't like the feedback buyers give me, will you change it?

Feedback cannot be edited, but it can be removed. Amazon only removes buyer feedback in rare cases: if it includes obscene language or personal information, or if the entire comment is a product review and not an indication of seller performance. However, the buyer can also remove the feedback. We encourage you to work with them to resolve any transaction issues. Learn more aboutmanaging feedback.

文章来源：亚马逊官方网站