亚马逊卖家如何创建促销,有哪些限制,点击查看亚马逊照明类商品属性

亚马逊卖家如何创建促销,有哪些限制,点击查看亚马逊照明类商品属性摘要

亚马逊卖家如何创建促销？有哪些限制？：促销促销可以帮助您的商品从竞争中脱颖而出，并能刺激销售。但只有当您的商品赢得购买按钮时，促销才能发挥最大效用。否则，促销信息不会显示在详情页面上。有关赢得购买按钮的更多信息，请参阅购买按钮如何运作。何点击查看亚马逊照明类商品属性照明类商品属性给售卖的商品提供丰富的数据，有助于亚马逊把您的商品抓取到搜索和浏览结果中，并向买家提供详细的商品规格。 您可以为商品提供几个额外的属性。 这些属性会显示在商品规格特性里，这样，亚马逊就可

亚马逊卖家如何创建促销？有哪些限制？

促销

促销可以帮助您的商品从竞争中脱颖而出，并能刺激销售。但只有当您的商品赢得购买按钮时，促销才能发挥最大效用。否则，促销信息不会显示在详情页面上。有关赢得购买按钮的更多信息，请参阅购买按钮如何运作。

何时创建促销

当业务增长缓慢时，请考虑创建促销，以刺激现有买家和新买家购买您的商品。这也可以帮助您的商品从竞争中脱颖而出，并促使现有买家尝试新商品。

创建促销时，有下列选项可供选择：

折扣

买一赠一

成功的促销

成功的促销可以刺激买家购买您的商品。要开展有效的促销，请参考以下指南：

【买家必须知道有促销。】 考虑开展社交媒体广告活动，为您的促销吸引流量。

【促销要有时效性。】 由于有可能错失优惠，买家往往会参与限时促销优惠。根据您的具体商品，可以尝试不同的促销时限。

【要有足够的优惠力度才能影响买家的选择。】 追踪当前销售情况并搜集反馈，从而真正制定出对您的潜在买家更具吸引力的优惠策略。这样您可以获得一些深入见解，从而能够对促销进行相应的优化。

注意：在考虑为商品推出促销时，请注意，促销不能作为激励买家提供评论的手段（无论明示还是暗示）。针对促销商品的买家评论不一定能获得“亚马逊已确认购买”标记。您可以点击此处了解有关“亚马逊已确认购买”的更多信息。

限制

亚马逊不允许对以下商品分类提供特定类型的促销优惠：

媒介类商品（图书、音乐、影视）不能参与促销。

酒水： 不参与任何促销。

亚马逊官网原文详情：

Promotions

Promotions can help your products stand out from the competition and stimulate sales. However, promotions are most effective when your offer wins the Buy Box. Otherwise, the promotional messaging cannot appear on the details page.For more information about winning the Buy Box, seeHow the Buy Box Works.

When to create a promotion

Consider creating a promotion when business is slow so that you can motivate both existing and new customers to buy. You can also distinguish your offer from the competition and encourage existing customers to try new products.

There are several options you can choose from when creating a promotion:

Percentage-off

Buy one, get one free

Successful promotions

Successful promotions motivate customers to buy your product. To run an effective promotion, consider the following guidelines:

The customer must know about it.Consider running social media campaigns to drive traffic to your promotion.

It is time-sensitive.Customers respond to limited time offers when they face the possibility of missing the offer. Experiment with the duration, depending on your product.

It offers sufficient value to influence the customer's choice.Track current sales and gather feedback to really figure out what offers your potential customers find more attractive. Then you’ll have some solid understanding to be able to refine your promotions accordingly.

Note:When considering running promotions for your products, keep in mind that promotions cannot be offered as an incentive for customer reviews, either explicitly or implicitly.Customer reviews for purchases made with promotions might not necessarily get the “Amazon Verified Purchase” badge. You can learn more about Amazon Verified Purchaseshere.

Restrictions

Amazon restricts the following categories from certain kinds of promotional offers:

Books, Music, Video and DVD (BMVD) products are excluded from promotions.

Wine: Excluded from all promotions.

文章来源：亚马逊官方网站

点击查看亚马逊照明类商品属性

照明类商品属性

给售卖的商品提供丰富的数据，有助于亚马逊把您的商品抓取到搜索和浏览结果中，并向买家提供详细的商品规格。 您可以为商品提供几个额外的属性。 这些属性会显示在商品规格特性里，这样，亚马逊就可以为搜索创建浏览精选了。

商品规格微件

商品规格微件显示在详情页面，买家可以扫视最相关的特性来做出购买决策。 有了这个功能，亚马逊就可以做出有用的属性界定，让买家在知情的情况下做出购买决策。

使用属性的搜索结果精选

基于属性的精选让买家把搜索结果缩小到其关心的商品上来。 一旦大多数商品在某一浏览位置都有属性数据，亚马逊就会进行精选。 举个例子，关于基于属性的精选，可以看看枝形吊灯这个商品，买家可以筛选搜索，即通过灯具材料、阴影类型、灯光数量、以及阴影方向来搜索。

这些精选项目显示在搜索结果的左栏，位于部类、运输选项和品牌项下。 由于亚马逊上选品众多，提供商品属性可以说是买家发现您商品的关键。

基于属性的精选在搜索结果中的示例：

照明商品的重要特性

现有的照明商品的最重要的特性均列于下表。

亚马逊官网原文详情：

Product Attributes in Lighting

Providing rich data about the items you sell helps Amazon surface your products in search and browse and provides detailed product specifications to the customer. There are several additional attributes you can provide about your products. These attributes will be displayed in the product specification feature and allow Amazon to create browse refinements for search.

Product Specification Widget

The product specification widget is displayed on the detail page and allows the customer to see at a glance the most relevant attributes for making a buying decision. This feature also allows Amazon to provide useful definitions of attributes so customers can make an informed buying decision.

Search Result Refinements Using Attributes

Attribute-based refinements allow customers to narrow their search results to only the product relevant to what they are looking for. Once the majority of products in a certain browse location have attribute data, Amazon will turn on these refinements. An example of attribute-based refinements can be found in chandeliers where a customer can refine their search by fixture material, shade type, number of lights, and shade direction.

These refinements show up in the left column of the search results under the department, shipping option, and brand. Because of the vast selection on Amazon, providing product attributes can be essential for customers to discover your products.

Example of Attribute-based refinements in Search Results:

Important Attributes for Lighting Products

The most important attributes available for lighting products are listed in the table below.

文章来源：亚马逊官方网站