优惠码和混合促销是什么,点击查看亚马逊官方权威解答！亚马逊官方发布：Amazon Vine 销售伙伴资格

优惠码和混合促销是什么,点击查看亚马逊官方权威解答！亚马逊官方发布：Amazon Vine 销售伙伴资格摘要

优惠码和混合促销是什么？点击查看亚马逊官方权威解答！：优惠码和混合促销优惠码是买家能够享受订单折扣的关键。买家必须在结帐时输入优惠码才能享受到促销优惠。创建促销时，您需要指定是否要求买家输入优惠码。如果您要求买家输入优惠码，则可以将促销限制为每位买家只能亚马逊官方发布：Amazon Vine 销售伙伴资格Amazon Vine 销售伙伴资格要加入 Amazon Vine 计划，您必须拥有专业销售伙伴账户且是亚马逊品牌注册中的品牌代表。此外，我们不允许加入 FBA Onsite 计划的卖家加入 Amaz

优惠码和混合促销是什么？点击查看亚马逊官方权威解答！

优惠码和混合促销

优惠码是买家能够享受订单折扣的关键。买家必须在结帐时输入优惠码才能享受到促销优惠。

创建促销时，您需要指定是否要求买家输入优惠码。如果您要求买家输入优惠码，则可以将促销限制为每位买家只能兑现一项优惠。您还可以允许买家输入多个优惠码以便节省更多费用。

在一般情况下：

如果促销不要求输入优惠码，则将组合您所有不要求优惠码的促销。

如果促销要求输入优惠码，则将组合您所有不要求优惠码的促销和一些或全部要求优惠码的促销。

混合多个优惠码

根据您创建优惠码规则的方式，买家可以混合使用可用的优惠码来获得更高的折扣。当允许对同一商品使用多个优惠码时要小心，因为可能发生意外的金额扣减。

混合促销类型混合促销逻辑示例特惠

混合所有无限制优惠码。

混合所有不要求优惠码的促销。

如果有多个“特惠”优惠码，则将应用优惠度最大的促销。

您开展一个“特惠”促销：

鞋子 10% 折扣

和一个“无限制”促销：

帽子 20% 折扣

一位买家购买了一顶帽子和一双鞋子。总折扣金额应为鞋靴价格的 10% + 帽子价格的 20%

或者

您开展两个“特惠”促销：

鞋子 10% 折扣

帽子 20% 折扣

一位买家购买了一顶帽子和一双鞋，得到两个折扣中较高的折扣 (20%)。

无限制

混合所有无限制优惠码。

混合一个特惠优惠码。

混合所有不要求优惠码的促销。

您开展三个“无限制”促销：

金额满 20 美元的订单免费配送

冬装 10% 折扣

买一顶帽子，送一条围巾

一位买家购买了一顶帽子和一件大衣，总共 100 美元，大衣获得 10% 的折扣优惠，此外还获得一条免费的围巾且享受免费配送。

亚马逊官网原文详情：

Claim codes and combinability

Claim codes are keys that allow a discount to be applied to an order. The buyer must enter the code at checkout to benefit from the promotion.

You specify whether or not to require a claim code when you create your promotion. If you require that a buyer enters a claim code, you can limit the promotion to one redemption per buyer. You also can allow customers to enter multiple claim codes for increased savings.

As a general rule:

If a promotion does not require a claim code, it will combine with all of your promotions that do not require claim codes.

If your promotion does require a claim code, it will combine with all of your promotions that do not require claim codes and with some or all of your promotions that do require claim codes.

Combining claim codes

Depending on how you create your claim code rules, buyers can combine your available claim codes to receive higher discounts. When allowing multiple claim codes on the same items, be careful, because unintended deductions can occur.

Combination typeCombination logicExamplesPreferential

Combines with all Unrestricted claim codes.

Combines with all promotions without claim codes.

If there are multiple Preferential claim codes, the most beneficial promotion is applied.

You run one Preferential promotion:

10% off shoes

And one Unrestricted promotion:

20% off hats

A customer buys a hat and a pair of shoes. The total discount amount should be 10% of the price of the shoes + 20% of the price of the hat

OR

You run two Preferential promotions:

10% off shoes

20% off hats

A customer buys a hat and a pair of shoes and receives the higher of the two discounts (20%).

Unrestricted

Combines with all Unrestricted claim codes.

Combines with one Preferential claim code.

Combines with all promotions without claim codes.

You run three Unrestricted promotions:

Free shipping for orders over $20

10% off winter coats

Buy a hat, get a free scarf

A customer buys a hat and coat for $100 and receives 10% off the coat, in addition to a free scarf and free shipping.

文章来源：亚马逊官方网站

亚马逊官方发布：Amazon Vine 销售伙伴资格

Amazon Vine 销售伙伴资格

要加入 Amazon Vine 计划，您必须拥有专业销售伙伴账户且是亚马逊品牌注册中的品牌代表。

此外，我们不允许加入 FBA Onsite 计划的卖家加入 Amazon Vine 计划。

亚马逊品牌注册要求： 需要在亚马逊品牌注册中注册 Amazon Vine 用户，并且 Amazon Vine 用户要为其账户设置品牌代表。品牌代表的职责是判断该品牌的内部实体是否获得在亚马逊商城销售商品的授权。如果您认为自己能够胜任品牌代表，请联系我们并申请为您的账户设置该职能（此过程通常需要几周时间才能完成）。

注意：您可能是品牌所有者，但没有资格加入 Amazon Vine 计划。有关更多信息，请参阅亚马逊品牌注册。

FBA Onsite 计划要求： 过去，Amazon Vine 用户不能加入 FBA Onsite 计划。我们希望将来能够允许 FBA Onsite 卖家加入 Amazon Vine 计划。

权限管理：一个账户的某些用户可能无法访问 Amazon Vine。如果出现这种情况，请联系您的卖家平台账户管理员，让他们授予相应的 Amazon Vine 权限（可在【“设置” > “账户信息” > “用户权限” > “管理权限” > “广告” > “Vine”】下看到）。

亚马逊官网原文详情：

Vine Selling Partner Eligibility

In order to participate in Vine, you must have a professional selling partner account that is a brand representative in theAmazon Brand Registry.

In addition, we do not allow participants in FBA onsite to participate in Vine.

Brand Registry Requirement: Vine users need to be registered in Brand Registry and have the Brand Representative role setup for their account. The Brand Representative role is designed to identify entities internal to the brand that are authorized to sell on Amazon. If you believe you should have this role please contact us and ask for the role to be setup for your account (the process generally takes several weeks).

Note:You can be the Brand Owner and not be eligible to participate in Vine. For more information refer toAmazon Brand Registry.

FBA Onsite Requirement: Vine users cannot participate or have participated in FBA Onsite in the past. We are hoping to be able to allow FBA Onsite Sellers to participate in Vine in the Future.

Permissions Management:Some users of an account might not have access to Vine. If this is the case, reach out to the administrator of your seller central account for them to grant the appropriate Vine permissions (visible underSettings > Account Info > User Permissions > Manage Permissions > Advertising > Vine).

文章来源：亚马逊官方网站