索要评价的邮件要怎么写才不会被亚马逊盯上惹出麻烦?(附模板)
索取点评的邮件该怎么写才不易被亚马逊看上惹来不便?(附模版)具体内容
索取点评的邮件该怎么写才不易被亚马逊看上惹来不便?(附模版)文章正文
亚马逊对于评论颁布了许多现行政策,最先服务平台严禁了奖励性评论,以后逐渐冻洁推送索取评论的账户,最近还升级了信息管理系统,容许消费者不接受卖家的废弃物邮件。
下列是亚马逊的一些评论要求:
·不必赠予产品索取评论。亚马逊可以关注到顾客应用了0折扣优惠码一个月以后留有的评论。
·不必只规定消费者写五星好评。亚马逊想让顾客随意地评论,无论是五星好评、中评或是恶意差评。
·不必给顾客给予评论模版。给顾客给予一个模版填词语只能被视作操纵评论,与此同时也会让卖家的评论几乎都一样。
·不必付钱令人评论,无论是好朋友、亲人或是著名时尚博主。在其中有一个除外,那便是亚马逊的AmazonVine新项目。
亚马逊期待产品评论是来源于真正卖家的真实回应,与此同时消费者也期待自身见到的产品评论真正。例如在评测遭禁以前,假如一个产品许多评论存有“unbiased”和“honest”等词句,一些消费者就不容易选购这一产品。
因此卖家推送评论邮件,必须留意什么方法呢?下边将详解如何把邮件写进消费者心窝子,让她们全自动留有评论:
一、卖家不可以说些什么?
大部分亚马逊售后服务邮件存有的一个问题是,他们几乎同样。
下列索取产品评论邮件的一些不太好事例:
邮件存在的不足
·规定消费者留五星好评(邮件1和邮件2)
这也许会被亚马逊觉得是在操纵评论,由于邮件1中,确立地规定消费者不必留恶意差评,反而是与卖家联络。邮件2中表明,假如产品达到了顾客的预估要留有评论。
像“If you love your new _____, leave a product review here(假如你喜爱新买的物品,那麼留有评论)”或是“If you’re happy, click here. If you need help, click here(假如你令人满意产品,那麼点一下这里;假如你必须协助,请点一下这里)”等,都是有很有可能让卖家深陷多余的不便。
·沒有使用价值的邮件,或者每一个卖家都是会采用的信息很枯燥乏味的邮件(如邮件1)
假如你在常常在亚马逊买东西,你就会看到很多同样的评论索取邮件。因此顾客便逐渐忽视这种邮件,他们也不会再造成一切实际效果。
·邮件內容所有有关卖家自身(如邮件3)
二、那麼卖家的邮件內容可以包括哪些?
·卖家可以作为有效的消息来提升顾客的产品应用感受;
·可以给予协助。
提议卖家给予非常值得消费者花时间阅读文章的內容。上边的邮件1便是很平常的一封邮件,消费者见到之后并不会造成尤其的感受。
三、而假如在邮件1中,发今天的內容给消费者会发生哪些实际效果呢?
“Hello,
Congratulations on your purchase of ABC Brand Refrigerator/Freezer Organization Bins! Did you know that these sturdy containers can be a godsend in every room of your house? Use them in:
Kitchen cabinets to store/organize spices.Put herbs into one bin, common spices (salt, pepper, garlic powder, etc.) into another container, and the others into a third basket.
Bathroom cabinets to organize medicine and makeup.Stop searching through bottles and such every morning. Find your prescriptions, cosmetics, toilet tissue, and more quickly once they are organized.
Laundry room for dryer sheets, clothespins, etc.Why pay more for specific laundry room organizers when these bins do the job perfectly?
Got a minute? Tell us (and other shoppers) about your experience with your organization bins when you leave a product review.
Have questions? Need help? Just reply to this email and you’ll have our full attention!
Sincerely,
Us”
这封邮件很短,仅有145个英语单词,但却得出了这种內容:
·极致地给予消费者很有可能意想不到的产品(冰箱收纳盒)操作方法,比如存储调味品、护肤品等,让消费者能灵活运用这一产品;
·沒有成见或操纵性地索取评论;
·给消费者在线客服联系电话,供消费者有须要时联络;
此外,邮件內容还能够是有关产品的应用事宜,例如下边这封邮件,开始详细介绍了应用钉书机的常见问题,以后再详细介绍钉书机的其它主要用途:
“Hello,
Thank you for your purchase of the Super-Duper, High-Capacity Desktop Stapler. It should arrive in the next couple of days. A quick note before you use it … you’ll want to remove the small plastic insert at the very back of the staple tray.
It’s sometimes a bit hard to see if you aren’t looking for it. Once you take that out, the staples will slide right in and you’re good to go!
Did you know that — because of its superior depth capacity — this stapler can handle more than just thick stacks of paper? You’ll also love it for…
·Crafts — Create gorgeous pin boards, picture frames, and more.
·Upholstery — Make that old ratty chair functional & fashionable with a quick facelift.
·Artwork — Design one-of-a-kind pieces that show off your savvy skills.
So? What do you think? If you have 3 minutes, we’d love to hear from you in a product review.
We’re here to help! If you ever have questions or run into an issue with your stapler, just reply to this email for immediate assistance.
Sincerely,
The Staple People”
四、汇总
尽管有一些消费者出自于一些缘故不太喜欢写评论,但假如卖家能给予一些有價值的內容,消费者也是有将会会让你留五星好评做为收益。(编译程序/跨境电商网 方小丽)
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