出口电商,跨境卖家利好！Tik Tok新广告政策解读

跨境卖家对出口电商有利！Tik Tok新广告政策解读核心内容

                                                                                               

跨境卖家对出口电商有利！Tik Tok新广告政策解读正文

       

   

   摘要：1，TikTok最近官方发布《TikTok For Business Launches New Solutions to Help Small Businesses Connect and Grow with the TikTok Community》 .2.文章介绍AD新平台的重要特点。3.巨浪团队深入查看政策，分析挖掘新政策对小卖家的支持。4.本次更新的目的是Tik Tok为中小卖家提供更好的服务TikTok商业化最重要的一步。AD支持链接到任何合法页面，任何合法电商平台的链接都可以添加。

   

       

   

   巨浪出海TT007

   

   (中英文参考表)(附:官方原文关键内容提炼)

   

   TikTok has recently completely updated their advertising platform,allowing all businesses to advertise on TikTok. Unlike the past where only a select group of large international businesses with a very high budget were allowed to advertise,any business is allowed to use TikTok Ads. Whilst anyone can now advertise,your business still needs to be verified,which is different for every sort of business. For example,e-commerce businesses only required you to have a contact page,on the other hand,phone applications need to show sufficient proof that there aren’t any bugs or spying software.

   

   TikTok他们的广告平台已经完全更新，(并)允许所有商业活动Tik Tok做广告。允许使用任何商业(公司)Tik Tok广告，而不是以前只允许少数大型跨国公司持有巨额预算。虽然任何人都可以做广告，但你的公司仍然需要被验证（以后），（验证方法）因公司本身而异。例如，电子商务公司只需要提供一个联系页面；另一方面，手机应用程序需要显示BUG(系统漏洞)或监控软件的有效证明。

   

   Furthermore,there is a minimum ad spend per business per day of US$50,making it reasonable for small businesses to advertise on the platform without spending a large amount of money.

   

   此外，(平台)每日最低成本限制为50美元，对在平台上做广告、花不了多少钱的小企业非常友好。

   

   As many economies worldwide are struggling due to the virus,TikTok Ads is generously giving US$300 of free advertising credit on their platform to all accounts,making it the best time to advertise on the platform that ever before. Not only this,but they are also matching every dollar spent on advertising. What this means is that if you spend US$500 on TikTok Ads,they will give you a bonus US$500 credit for free (up to a maximum of US$2,000). These discount and credits are only in available until August 31,2020.

   

   因为世界上很多经济体都在为新冠肺炎而挣扎，TikTok广告服务慷慨地给平台每个账户300美元的免费广告额度，这是使用平台做广告的最佳时机。不仅如此，他们还买一送一你花的每一分钱。具体来说，如果你在那里TikTok广告平台花费500美元，他们会免费给你一张500美元的优惠券(最多只有2000美元)。这些折扣和优惠券只能在2020年8月31日和之前使用。

   

       

   

   With the new TikTok Ads platform,businesses are able to change their advertising objective to either “Brand Awareness”,“Traffic” or “Conversions”,which all play a different role within growing your business.

   

   在新广告平台的帮助下，商业公司可以在 的品牌知名度、排水或转化 中更换其广告目的，这将在公司的成长中发挥不同的作用。

   

   Currently,businesses are only allowed to make in-feed advertisements (see the photo) through the self-service TikTok ad manager. If you wish to have a sponsored hashtag or a brand takeover,you will need to contact TikTok directly and apply.

   

   目前，公司只能通过自助的TikTok广告管家做信息流进入广告(如图所示)。如果你想做付费标签或开屏广告，你必须直接联系TikTok申请。

   

   The TikTok Ads platform allows businesses to advertise to their target audience very efficiently. You can target your audience based on the following factors:

   

   TikTok广告平台允许公司准确地向目标受众投放广告。您可以根据以下因素锁定您的受众：

               Location Gender Age Language of their device The software of their device (Android or iOS) Interest categories 定位 性别 年龄 设备语言 设备系统 感兴趣类型

   increasing your return on investment and increasing sales. increasing your return on investment and increasing sales.

   

   大多数可用的兴趣类别都很广泛，但是，TikTok建议用户不要因为单一的兴趣点而缩小受众，因为给予足够的时间，算法会自动找到最关注你的广告的用户。当允许算法尝试最佳受众()时，你的广告成本会增加，(算法)会继续自动优化你的(转换)结果，你的投资回报和销售额会增加。

   

   Whilst not directly related to the new TikTok Ads platform,it must also be mentioned that after months of trials,TikTok has finally allowed all users with more than 1,000 followers to include a link in their bio. This allows businesses to include their website in their TikTok profile,something which was only previously possible by large international brands.

   

   虽然这件事与新的广告平台没有直接关系，但我们必须提到，经过几个月的试用，TikTok最后，允许所有1000多个粉末账户在自己的介绍中添加链接。这允许所有公司在他们的主页上添加他们TikTok以前只允许大型国际品牌这样做。

   

       

   

   Overall,we have all been waiting months for this update to come,allowing businesses of all sizes from all around the world to market on the fastest growing social media platform. Finally we have been delivered with a new TikTok Ads platform. Not only that,but the additional credits and financial incentives    make it the best time ever to advertise on TikTok.

   

   一般来说，我们已经等了好几个月了(允许世界各地的公司在世界上增长最快的社交媒体平台营销)。最后，我们等了TikTok新的广告平台。不仅如此，现在还有额外的折扣和财务奖励TikTok历史上做广告的最佳时机。

   

   附：官方原文关键内容提炼

   

   TikTok For Business Launches New Solutions to Help Small Businesses Connect and Grow with the TikTok Community

   

   商务版TikTok发布新方案 帮助小企业TikTok社区共同成长

   

   TikTok,a platform that celebrates creativity and storytelling from its users,aims to give marketers innovative tools with which to create authentic,creative content unique to the app. More and more brands are realizing TikTok's unique ability to reach and engage with a broader audience,and today's launch of new advertising solutions for SMBs makes it seamless,easy,and efficient for all brands to now meaningfully connect with the TikTok community.

   

   TikTok鼓励用户创作作品的平台，努力为营销人员提供新的方法，帮助他们在这个平台上创作真实、原创的内容。TikTok越来越多的品牌能够与更多的观众接触和互动TikTok这种独特的能力。今天为中小企业发布的新营销推广方案，让所有品牌都能与之相处TikTok社区紧密、轻松、高效、有益。

   

   TikTok Self-Serve Advertising Tools (available globally)

   

   TikTok 自助广告服务(全球可用)

   

   The TikTok For Business Ads Manager empowers businesses of all sizes to reach their ideal customers on TikTok through a simple interface. With new creative tools and performance features designed with small businesses in mind,it's now easier than ever to start activating at scale on the platform.

   

   商务版TikTok各种规模的企业都可以通过简单的界面进行广告管理TikTok联系理想的客户。有了为小企业设计的新创意工具和特殊性能，现在比以往任何时候都更容易在平台上大规模激活。

   

   Product highlights include:

   

   产品亮点有：

               Creative tools: 创意工具： Flexible budgets: 预算灵活Performance targeting: 效果定位： Business accounts: 商业账户：

   TikTok Back-to-Business Program (available globally)

   

   TikTok重返商业计划(全球性)

   

   Small businesses are uniquely at risk as local economies ceased activity in efforts to protect public health. SMBs around the world are weathering this crisis,and we are committed to supporting them as they get back on their feet and start rebuilding by providing $100M in advertising credits.

   

   为了保护公共卫生，各地减少了各种活动，小企业承担了独特的风险。世界各地的中小企业都面临着这场危机。我们承诺提供1亿美元的广告信贷基金，帮助他们再次站起来，重建企业。

   

   我们经历了一年零四个月的探索和探索。目前，我们有跨境中国队、北美队和澳大利亚队TikTok实现短视频流量的问题和情况。我们将实时分享我们的工作经验 。

   

   有对tiktok 有兴趣，有研究的朋友，欢迎留言讨论。(来源:编译巨浪出海David）

   

   以上内容属于作者个人观点，不代表跨境网的立场！本文经原作者授权转载，转载经原作者授权同意。