亚马逊差评删除的正确姿势，文章后面附带实操流程

相信大家都知道差评的“威力”，它不仅会降低Listing的权重，还会大大降低Listing 转化率。如果是新品带上差评的话，那就更加严重，因为它Review不多或者没有，会大大影响Listing总体评分，基本算是报废

如何处理差评？

其实差评是不可避免的，不是你的产品问题就是亚马逊FBA的问题

01# 回复差评

处理差评第一步，向他道歉，无论是不是你错，还要感谢他对产品留下真实的反馈

02# 联系买家

在”亚马逊买家-卖家消息服务”联系客户

US传送门：

”https://sellercentral.amazon.com/gp/help/external/200389080?language=en-US ref=efph_200389080_cont_202125900”

很多误认为只需要发一个邮件过去等消息就可以，其实不然。下面是我在US站常用且有效的电子邮件模块

主题: Thank you for your （+产品名称） purchase!

正文: Hello （+买家名字）

Thank you for purchasing（+产品名称）. This is the first of the three emails you will receive to ensure timely delivery. （+订单链接: You can track your order here）

Your satisfaction is our number one priority, and we strive to offer high-quality products and services. If you have any issues with the delivery of our product, please feel free to reach out to us or contact Amazon customer service. （+亚马逊客户服务链接，不知道的小伙伴可以去对应站点前台底部查找）

Thank you for your purchase.Sincerely

Name and Designation

接下来的几天里，你要跟紧上面那个邮件。你可以问他们上差评的原因，切记！千万不要要求改好评，或者通过促销手段，回款手段去暗示，会被杀店的

主题 How is your （+产品名称）working for you?

正文: Hello （+买家名字）

This is the second of the three emails you will receive from us. 

We hope you have received *[product-name]* in perfect condition. Your satisfaction is our number one concern. If you have any issues with the product or have questions about its features, please feel free to respond to this email and let us know your concerns. You can also get in touch with Amazon customer service at （+亚马逊客户服务链接）

We strive to ensure complete customer satisfaction and would love to know what you think about *[product-name]*. It’ll only take you 2 minutes! You can post your honest review here:: (+对应差评链接)

Your valuable feedback will help customers in the future as well as help us improve our product and service. 

Sincerely,Name and Designation

问他上差评的原因，等他说出口后，然后直接安排补发

主题: Dedicated To Your Experience!

正文: Hello （+买家名字）

We hope you’re having a blast and that you’re enjoying your new（+产品名称）. This will be our last email to you regarding this purchase. 

We are always excited to hear from you. Your feedback is what helps us grow and take our service to the next level for future customers. So if you haven’t already left a review for your new （+产品名称）, you can post your feedback at （+对应差评链接）. It’ll only take you 2 minutes, and it’ll definitely make our day!

If there are any issues with the product you can get in touch with us directly by responding to this email. You can also contact Amazon customer service if you have any other concerns. （+亚马逊客户服务链接）

If you have already left us a review, please ignore this mail.

Thank you for your purchase and have a fantastic day!

 Sincerely,Name and designation

这样一套打法下来基本都能删除，或者差评改好评。如果差评内容涉及到，歧视，政治，FBA等，直接把产品ASIN，上差评时间，买家账号名发送到（community-help@amazon.com ）这种差评通过发邮件给差评团队，处理速度是很快的，不要去联系买家或者后台申诉，浪费宝贵的时间

/我是景城/

/在亚马逊上有什么疑问可以联系我，一起交流，互相学习/